Você precisa criar um relatório de impacto social. Como você pode fazê-lo se destacar?

Like any good communication, a social impact report should be credible, compelling, and clear. ⚓Be credible: anchor your report in existing frameworks, standards or methodologies like the UNSDGs or the IRIS+ System. 📣 Be compelling: use authentic storytelling to articulate why the report matters and how it connects to the organization's vision, mission and stakeholders. 👓 Be clear: share facts and data to back up your story. There's nothing worse then an impact or sustainability report that dances around the facts with jargon and intellectualization.

In the impact reports I've created, I've always made it a point to be visual with the data. Throwing hundreds of statistics, numbers, and images can get mind numbing for the reader, so visual portrayals always help. Also, another suggestion would be to showcase impact beyond the obvious. Did your literacy program spark a community art movement? Would do wonders to highlight it. :) Lastly, a call to action is super important- end with a punch, inspiring the reader to get involved, donate, and spread the word.

Lately, Coldplay's impact report stood out for me. - Going beyond numbers and statistics, Coldplay’s sustainability goals and achievements tell a compelling story - Coldplay had the ESG metrics ratified by John E. Fernandez, Director of Environmental Solutions, MIT. ensuring accountability. -The novelty of Coldplay for their ESG commitments deserves a separate ovation. -Alignment with Global Goals of SDG - Making ESG chic with infographics, social media visibility and branding for ESG advocates

Definir metas e objetivos claros é crucial para assegurar a eficácia do projeto. Dentro da identificação do propósito, é essencial estabelecer claramente o foco do relatório desde o início, seja para prestação de contas aos financiadores, demonstração de impacto à comunidade ou promoção de parcerias estratégicas. As metas devem ser mensuráveis, por exemplo, aumentar a conscientização em x%, reduzir a taxa de abandono em y% ou aprimorar a participação da comunidade em z%. É fundamental esclarecer como a avaliação de impacto será conduzida, seja por meio de pesquisas, análises de dados, depoimentos ou outros métodos, alinhando-se aos objetivos específicos desde o princípio.

Después de más de una década de estar trabajando por la innovación social de Latinoamérica, el descubrimiento más importante que he tenido es que esta es una misión que dura toda la vida. Desde los inicios de mis 20s trabajando por el bienestar de la sociedad centroamericana, pasando en mis late 20s por Sudamérica y ahora en mis adentrados 30s en México, sé muy bien que servir por la innovación y bienestar social de mis comunidades es una tarea para toda la vida.

When I start writing a social impact report, I always ask myself:- - What fundamental change(s) do I want to communicate? - What is one surprising thing that the evidence is helping me to discover? - What is motivating the person reading this report? These questions help me to form a coherent narrative to my report, and to put in place a structure that the data and stories can sit within. It also really helps me to prioritise which evidence is critical to include.

I believe your audience will tailor how you tell your story. If your impact report is for senior leadership only, keep it high level but come prepared to talk about the data. If it is to be shared externally, tell a story. Imagine you are writing a book, and just like any good novel, your impact report needs to have a beginning, middle and an end. Why are you sharing this story with the audience? How are you presenting it? What are the goals you are looking to achieve? One last piece of advice, consider your timeline for publication. Set a date of when you would like your report to be available and then work backwards. It will help set concrete deadlines with key stakeholders.

Antes de pasar a la explicación de los objetivos, es fundamental comprender por qué se realiza. Por lo tanto, creo que es importante comenzar el informe con una sección que describa el problema social en cuestión (apoyado por datos, historias personales, análisis, etc.) para demostrar la importancia y los aspectos del problema. Cada viaje hacia el impacto social comienza con una comprensión de un problema social específico que la organización busca abordar, y esta comprensión también resuena con sus stakeholders, lo que crea una conexión más profunda desde el principio.

Go beyond numbers and percentages! Use stories to showcase what you did and highlight its real impact, in a way that creates an emotional connection with your audience. Narratives inform, inspire and mobilize people to create positive change in areas that matter. Add meaning to your data, using characters, specific moments and, mostly, emotions.

To craft a standout social impact report, focus on compelling storytelling with real-life examples, infographics, and clear language. Highlight achievements with quantifiable results and incorporate diverse stakeholder perspectives for transparency. Additionally, outline future plans and consider creating an interactive digital version for engagement. This approach ensures accessibility, engages emotions, and inspires support for your organization's mission, making your report both informative and impactful.

To make your social impact report stand out, emphasize significant numbers and stories. Use clear charts and visualizations to illustrate data. Include testimonials and real-life cases to bring statistics to life. Make sure to highlight the positive outcomes achieved by the project.

Crafting a compelling social impact report through storytelling involves weaving a narrative that resonates emotionally and communicates your organization's mission effectively. Start by identifying key protagonists, such as individuals impacted by your initiatives. Humanize data by sharing personal stories, emphasizing challenges overcome and victories achieved. Utilize vivid language, emphasizing the journey from struggle to success. Incorporate visuals like photos or infographics to enhance engagement. Ensure your narrative aligns with your organization's values, making the social impact tangible and relatable. This approach captures attention, fostering a deeper connection with your audience and enhancing the report's overall impact.

Use narrativas envolventes e exemplos reais para ilustrar o impacto das suas atividades na vida das pessoas. Histórias inspiradoras e emocionantes têm o poder de cativar os leitores e demonstrar o valor do seu trabalho de uma maneira mais significativa do que apenas dados e estatísticas.

Cuenta una historia real y auténtica respaldada en datos. Esa historia debe ir acompañada de una infografía que refleje los objetivos de impacto, los usuarios, la problemática que resuelven y el impacto que provocan en el mediano y largo lazo. También en el informe se pueden plasmar también aprendizajes, así como los riesgos y compromisos acordados para minimizar los riesgos o impactos negativos que se puedan dar durante el proceso. Describe brevemente y de manera sencilla cómo se llega a esos impactos, herramientas utilizadas, metodología aplicada.

To make a social or asocial report stand out, focus on clear messaging, compelling visuals, unique insights, real-world examples, interactive elements, engaging design, actionable recommendations, and targeted distribution. Clear communication, visual appeal, originality, and relevance are key to capturing and retaining the audience's attention while providing valuable insights and guidance for decision-making.

Narrate a story as readers want to understand your report in a flow. It helps to build a connect from the first section until the last. Breaking the flow will create confusion and will not be understood clearly by the readers. The simpler your report is, better it is for the readers. Backed up with relevant and weighted facts, testimonials and other documents, your report will have a greater impact as it will be more authentic.

In my experience, storytelling is a key element in every captivating impact report. It is easier for the reader to navigate the document. But don’t neglect the data, use it to add insights to the story you are telling. I specifically recommend testimonials as it provides a third party input, which creates the sense of truth and depth to the story.

Utiliza narrativas con casos reales para conectar emocionalmente con tu audiencia. Destaca historias impactantes que ejemplifiquen el cambio social. Las experiencias personales generan empatía y pueden resonar más profundamente.

When writing reports, especially for funding agencies, it can feel challenging to communicate your impact if you feel like you're not hitting the mark or don't have outsized results to report. Being transparent about your impact is incredibly important to being honest with yourselves and your beneficiaries. I often say, if you don't measure it you can't report on it. If you don't have the data it's not worth risking your integrity to fudge results. I think this is especially important with reporting on any DEIA metrics where folks often fall into the mistake of reporting on perceptions (i.e. assumed gender, ability, etc.) without accurate data.

Social impact is not something which one can achieve through one’s own means. No? If we accept this, we acknowledge that social impact that has happened or that is happening is a combined effort of a number of forces- some are visible and some are Invisible. For example, is we had not told our story of our contribution to social impact, it would have been invisible. It also means that there are many people who have not visibilised their efforts. Hence, when we are writing the story we need to ensure that we visibilise a number of other marginalised voices, keeping in mind our privilege to lead the writing process should not lead to we appropriating efforts of others. Our credibility lies in our transparency and vice versa!

The transparency and credibility of an impact report are crucial for success. Without them, weak writing can undermine the effort done. Use clear language, avoiding excessive jargon. Utilize numbers with clear indicators for consistency. Validate all sources for verifiability. Precisely define the report's scope to avoid confusion. Detailing methodologies is essential to show how the work was done and support the results.

There's no right or wrong. A report has to be factual without fake inputs. Therefore, keep it transparent to show the right picture/ scenario of the project. A correct report will always give ideas to bring in options for improvisations while a fake one will mislead each stakeholder. This will hamper goodwill and credibility of the creator of the report.

Proporciona datos concretos, fuentes confiables y detalles sobre tus esfuerzos sociales. La transparencia construye confianza. Muestra tanto los logros como los desafíos, demostrando honestidad y credibilidad.

We should adhere to the principles of transparency, credibility, and accountability for social impact report. Clearly describe how data was obtained, evaluated, and checked to guarantee accuracy and dependability, along with the third-party certifications, if any.

To ensure your social impact report not only informs but also captivates, focusing on data visualization, transparency, and innovative design is crucial. Embrace the power of creative data presentation by integrating infographics, charts, and maps to make complex data accessible and engaging. Transparency is another cornerstone; it's essential to be upfront about your methodologies, data sources, and any assumptions behind your analysis. By doing so, you foster trust and credibility among your readers, reassuring them of the reliability of your findings.

Recentemente aprendi mais sobre a diferença entre impacto direto e indireto. Isso muda as coisas em como reportamos nosso impacto e construímos metodologias transparentes. O impacto indireto é muito relevante, mas mais difícil de medir: plateia de um evento, familiares de uma pessoa beneficiária de seu projeto. É diferente das pessoas que diretamente são impactadas (aquelas no palco do evento, ou as que recebem o benefício/fomento, como participantes de um curso ou integrantes de projeto). Mas reportar os dois distintamente é essencial para medir nosso impacto em um ecossistema. Misturar o direto com indireto infla resultados, gera confusão e pouco aproveitamento metodológico.

1. Augmented Reality (AR) Experiences: Interactive Storytelling: Use AR to bring stories to life. Readers can use their smartphones to view interactive content, such as 3D models of projects or animated data visualizations, directly from the printed or digital report. 2. Virtual Reality (VR) Tours: Offer VR tours of project sites or communities served. This immersive experience can give stakeholders a firsthand look at the impact their support has made. 3. Impact Prediction Models: Use predictive analytics to forecast the potential future impact of ongoing projects. This can help stakeholders understand the long-term benefits and sustainability of their investments.

Relatórios de impacto que brilham os olhos destacam sua história como projeto/organização, evidenciando seu compromisso com a causa. Sua história te faz quem você é, e nenhuma outra organização, mesmo que no mesmo ramo, atua da mesma forma pois não passou pelas mesmas coisas. Make your point by deixando claro o que você tem único.

Identifica lo que te diferencia de otras iniciativas sociales. ¿Hay un enfoque innovador o una perspectiva única en tu enfoque? Resalta estas características para destacar entre la multitud y mostrar autenticidad.

We can display the innovation and challenge parts here to highlight the organization's uniqueness. Especially following, • Addressing specific social needs that are not focused on by others. • Solution for long-term problems. • Innovative Implementation strategy.

Uma boa forma de consolidar esta etapa é comunicar quais são os seus top 5 talentos com base no relatório Clifton Strenghts da Gallup. Além de trazer credibilidade, destaca a singularidade de forma efetiva, mostrando exatamente quais sã os pontos fortes por trás do projeto.

Estamos em um tempo em que as pessoas não aguentam mais discursos sem fundamento. Por isso, preze por implementar ações reais que tenham propósito real de produzir impacto. A verdade, transparência e prestação de contas não são somente valores, são fundamentos que vão levam sua empresa para outro nível frente a concorrentes que só tem discursos, mas não possuem ações efetivas.

1. Narrative-Driven Reporting: Personal Stories: Weave in compelling personal stories of individuals or communities impacted by your work. This adds a human element that numbers alone cannot convey, making your report memorable. Unique Journey: Share the unique journey of your organization, including challenges overcome and innovative solutions developed. This narrative approach differentiates your impact from others. 2. Interactive Maps and Geospatial Data: Geographic Impact Visualization: Employ interactive maps to showcase the geographical reach and specific locations of your projects, allowing users to explore impact stories across different regions.

A social impact report offers a platform to display what sets an organization apart. Highlighting the unique aspects that distinguish it from competitors and peers is crucial, emphasizing how it delivers value to beneficiaries and society. Showcasing innovation and creativity, along with leveraging strengths and resources to address social and environmental challenges, underscores the organization's commitment to making a difference. Demonstrating alignment with the United Nations Sustainable Development Goals (SDGs) or other global agendas highlights contributions to the common good, underscoring the organization's role in driving positive change and its dedication to broader societal and environmental objectives.

O apelo à ação é central: compartilhando nossas conquistas e buscando inspirar mudanças, incentivando a união por meio de doações, voluntariado e outras atividades executadas. Destacando a importância da participação para efetivar metas ambiciosas, construindo assim um futuro transformador. Por fim, sempre agradecer pelo apoio contínuo e convidar todos os stakeholders a manter-se conectado para continuar fazendo a diferença, fortalecendo o senso de comunidade. Deixando um convite para futuras ações!

It‘s also important to highlight what your not good at or what you would like to improve. Transparency makes you invincible in that case.

Lo primero es pensar en este informe 1 o 2 años antes de entregarlo. Definir una línea de base previa a la ejecución del proyecto o programa, establecer la teoría del cambio, estructurar la intervención y monitorear y evaluar la implementación sobre la marcha. 1 o 2 años después, se definen los mensajes clave para cada una de las audiencias priorizadas, se complementan los indicadores obtenidos con historias de vida destacadas que demuestren los cambios a partir de la intervención, se construye un discurso de comprensión sencilla y se diseña el contenido de forma atractiva.

It is essential to conclude the report by inspiring the audience to participate, contribute, or take action on certain goals or visions, particularly those involving expansion, innovation, solution provision, sustainability, etc.

Um relatório também pode ser um hub de conteúdos, de forma a educar caso a pessoa leitora queira, ou ainda acessar documentos e informações suas públicas, como forma de averiguar mais dados.

Comparte tus propias experiencias relacionadas con la causa. Al mostrarte personalmente comprometido, creas autenticidad y credibilidad. Esto fortalece la conexión emocional con la audiencia.

Dê mais visibilidade ao relatório.Muitas vezes os relatórios acabam ficando apenas nos sites das organizações e/ou são distribuídos para os stakeholders. Faça as informações do relatório ganharem outros formatos: posts no instagram, entrevistas na mídia, vídeos do tiktok. A informação precisa circular.

O relatório deve inspirar pessoas a agirem. Mais do que mostrar o que deu certo, é um convite para ação. É preciso compartilhar a visão de futuro, mostrando que os números atuais são apenas o começo.

Para destacar en un informe de impacto social, utiliza narrativas impactantes y datos visuales atractivos para contar historias convincentes de cambio. Estructura el informe de manera clara y concisa, resaltando los logros clave y las lecciones aprendidas. Incluye testimonios, gráficos y ejemplos concretos para ilustrar el impacto de manera vívida y memorable.

🌟 Crafting a Compelling Social Impact Report: Strategies for Success 📊 To ensure your social impact report stands out, focus on two crucial elements. Firstly, leverage the power of narrative and storytelling to personalize and convey impact effectively. Clear and relatable narratives enhance qualitative valuation, making your report more engaging and convincing. Secondly, integrate quantitative-driven metrics using well-standardized and universally understood measures. Incorporating common data-driven KPIs like ROI and converting business metrics into social impact metrics aids comprehension among stakeholders, amplifying the report's persuasiveness and impact.

Inclua depoimentos de beneficiários, parceiros e outras partes interessadas para fornecer perspectivas pessoais e autênticas sobre o impacto do seu trabalho. Depoimentos podem adicionar credibilidade e emoção ao seu relatório, além de dar voz às pessoas envolvidas.

Some other things to consider: 1. Be transparent about challenges, failures, and areas for improvement, as well as successes. 2. Ensure the report is accessible to a wide audience by providing translations, alternative formats, or audio versions. 3. Provide comparisons with previous years or with industry standards to demonstrate progress and effectiveness.

Traga histórias reais de pessoas reais. Mostre o impacto subjetivo de seu projeto, aquilo que um número de impacto apenas não conta sozinho. Se tiver oportunidades à mesa, demonstre como um novo investimento ou a abertura de uma nova área pode ajudar seu projeto de impacto social a complementar a estratégia de impacto.

Vou começar pelo o que NÃO fazer: - Falar apenas do seu lado bom: um relatório de impacto social precisa ser honesto e transparente sobre os desafios enfrentados e como você os superou (ou nao). - Usar linguagem complexa: todas as pessoas precisam ter condições de entender. Se usar linguagem complexa, limitará o alcance do seu impacto. - Esquecer dos seus stakeholders: inclua informações sobre como o seu trabalho impactou os seus stakeholders, como beneficiários, parceiros e doadores. Agora vamos ao que fazer: - Comece com uma história forte: compartilhe uma história que capture a atenção do seu leitor e mostre o impacto real do seu trabalho. - Use dados e métricas. - Seja informativo, envolvente e inspirador em sua escrita.

The best reports share data with infographics. Long gone are the days of reports with shiny images and small print text. Show what you mean by crafting images that are symbols and charts of key data points. Make your key points stand out. Make them easy to share on Instagram and social media formats.

Proporciona pasos claros y alcanzables que la audiencia pueda seguir para contribuir al impacto social. Un llamado a la acción efectivo inspira a la participación, convirtiendo la conciencia en acción.

1. Establece objetivos claros para el informe, enfocándote en los aspectos sociales más relevantes. 2. Crea una narrativa cautivadora que resalte los logros y desafíos, conectando emocionalmente con la audiencia. 3. Asegúrate de la transparencia y credibilidad al proporcionar datos verificables y detalles sobre tus acciones sociales. 4. Destaca aspectos únicos de tus iniciativas, resaltando cómo tu enfoque difiere positivamente. 5. Incluye un llamado a la acción con pasos concretos para que otros se sumen al impacto social positivo.

What should also be in the report is what you’re not good at, and how you tend to capitalize off of that. Follow me for a second, the report when speaking about this topic should read like this, “we are great at X, but by design we are not great at Y, so we’ve teamed up with Z, organizations to help fill the gaps and to help us deliver what we are great at so that our impact can be that much stronger, deeper, and wider.” - my experience says, the more you define what you’re not great at, the more you define what you are great at. And finding others to help support you by what they do, shows great leadership, courage, and humbleness in and for your impact.