Veja como você pode navegar pelos riscos de uma má tomada de decisão em uma carreira de sustentabilidade.

To navigate the risk of poor decision-making in sustainability, one can use the following strategies: 1. Involve the key stakeholders in the ideation, development, and development of the project 2. Run monitoring and evaluation at various stages of the project for course correction 3. Work on the amalgam of innovation and past precedent 3. Have a third party expertise to solve problems and redress issues and risks

In my view, the first step in evaluating risks in sustainability is to identify any possible dangers or difficulties related to the decision under consideration. Take into account elements including the effects on the environment, adherence to regulations, stakeholder expectations, and financial ramifications. Analyze each risk's likelihood and severity while accounting for past performance, professional judgement, and industry best practices. Sort risks according to how they might affect the project's overall success and sustainability objectives. You can make well-informed decisions that minimise negative consequences and maximise positive effects by carrying out a thorough risk assessment.

A gestão de riscos será sempre lastreada na capacidade que a organização tem de identificá-los, onde as premissas do negócio sempre terão uma influência determinante. Cada empresa possui seus imperativos, e questioná-los pode não ser muito fácil. A disponibilidade da empresa de ser questionada sobre os riscos, e os potenciais custos de uma má tomada de decisão, será sempre pautada pela sua cultura vigente da organização. No filme, Horizonte Profundo, vemos como a BP entrou em uma dos maiores acidentes ambientais do mundo. Além da morte de 11 pessoas, o acidente gerou uma vazamento de 750 milhões de litros de petróleo. Fica evidente como não houve uma análise de risco adequada na decisão de exploração naquele contexto.

Conduct thorough risk assessments before making decisions. Identify potential negative outcomes, evaluate their likelihood and impact, and consider long-term implications for the environment and society. Effective risk assessment blends analytical thinking and intuitive judgment, a skill you can develop with practice.

Start by thoroughly researching and understanding the potential impacts of your decisions, using reliable data and expert consultations. Promote a culture of transparency and accountability within your team, ensuring that decision-making processes are open for scrutiny and feedback. Implement a system of checks and balances by setting up advisory committees or peer review groups to evaluate significant decisions. Embrace adaptive management, allowing for flexibility to adjust decisions based on new information or unexpected outcomes. Encourage ongoing professional development to stay current with best practices and emerging trends in sustainability. By taking these steps, you can minimise the risks associated with poor decision-making.

To involve stakeholders, start conversations where they can freely share their expertise and concerns about sustainability. You can also set up surveys or focus groups to gather detailed feedback in an organized way.

Um dos maiores desafios no campo da sustentabilidade é gestão da cadeia de fornecedores. Olhe para qualquer empresa, da produção de alimentos, a automóveis. A cadeia de fornecedores tem um papel fundamental na entrega final, na geração de valor ao cliente. Desta forma, é fundamental ouvir a todos, do fornecedor ao cliente, do investidor às comunidades. Cada um tem um papel na trama de relacionamento de uma organização e seus stakeholders. Ouvi-los trará uma perspectiva única, um ponto de vista particular que poderá trazer novos insights e oportunidades.

To obtain knowledge, viewpoints, and expertise, it is necessary to interact with a variety of stakeholders when looking for input in the sustainability sector. Find pertinent people or organizations that can offer insightful commentary on the decision-making process first. Promote candid communication and engaged engagement while making sure that every voice is acknowledged and valued. To gather feedback and ideas, use a variety of communication channels, including workshops, meetings, surveys, and interviews. Be open to hearing other people's perspectives and prepared to consider helpful advice when making decisions. You can use the collective knowledge and experience of stakeholders to make well-informed and significant decisions.

Collaboration is essential in sustainability. Engage with a diverse range of stakeholders, including experts, community members, and critics. Actively listen and incorporate feedback to make balanced, inclusive decisions. Embrace a variety of viewpoints for more innovative and effective solutions to complex sustainability challenges.

Fabio Barbos, CEO da Natura & CO, diz que as empresas serão julgadas daqui a 10 anos, pelo que fizeram 10 anos atrás, porém com as regras e leis do futuro. O que isso quer dizer? A sociedade está se desenvolvendo no ponto de vista de consciência, de análise crítica. Mas como se antecipar em relação a leis e regulações? A ética é um caminho. Através de uma legítima reflexão sobre as práticas da empresa, e sobre como ela pode impactar a vida dos seus públicos de interesse, importantes questões podem ser reveladas. Por meio da reflexão ética, pensamos na justiça, na equidade, no bem comum. Com isso, novas oportunidades de ação podem ser encontradas.

In my personal view, assessing possible effects on stakeholders and the environment is necessary for an effective evaluation of ethical considerations in sustainability. This calls for following moral precepts like accountability and fairness, thinking through long-term effects, and involving stakeholders. Making responsible decisions is ensured when established frameworks are used.

Ethical considerations are central to sustainability. Assess the ethical implications of decisions, considering impacts on the environment, people, and communities. Weigh benefits against potential harm and strive for the most equitable outcome. Sometimes, legality isn't enough; prioritize what's morally justifiable for the greater good, going beyond compliance.

A capacidade de escuta de uma organização é um indicativo de uma cultura mais resiliente e saudável. Foi com essa capacidade de escuta que empresa japonesas conseguiram desenvolver métodos produtivos que integravam em seus processos a direção e o chão de fábrica. Deste jeito, conseguiam colher com mais velocidade informações importantes daqueles que estavam na prática executando a produção. É da lógica da gestão da sustentabilidade a melhoria contínua: medir impactos, mitigá-los, eliminá-los, ajustar processos, e aprimorar a gestão.

Sustainability is dynamic, with new technologies and practices emerging constantly. Stay informed and adapt strategies accordingly. Be open to revising decisions as new information arises. Flexibility and resilience are critical for navigating sustainability work's uncertainties. By being proactive and receptive to change, you can drive progress in your career and the field.

A abordagem estratégica da sustentabilidade consiste em considerá-la desde o princípio dos fundamentos organizações (como missão, visão e valores), passando pela definição dos produtos e serviços que serão desenvolvidos, até a forma como serão executados. A sustentabilidade na estratégia é o estado da arte da gestão da temática. É quando paramos de querer convencer e realmente transformamos as organizações em estruturas voltadas a uma maior consciência dos seus impactos, e a práticas coerente com o desenvolvimento sustentável.

Effective decision-making in sustainability requires strategic planning. Set clear goals, identify steps to achieve them, and allocate resources wisely. Anticipate challenges and opportunities to adapt as circumstances evolve. Maintain a long-term vision while being pragmatic about short-term actions. Strategic planning aligns decisions with career objectives and broader sustainable development goals.

Regularly reflect on your decision-making process to enhance future choices. Analyze outcomes, both successful and unsuccessful. Identify strengths and areas for improvement without dwelling on mistakes. Incorporate reflection into your routine to continuously grow as a sustainability professional and make more impactful decisions.

In my view, assessing the possible risks associated with each decision in detail is the first step towards managing the risks of making poor decisions in a career in sustainability. Get feedback from a variety of stakeholders to obtain insightful viewpoints. Make ethical decisions and make sure they are in line with sustainability principles. Accept change and make thoughtful plans to adjust to changing conditions. Consider results often in order to gain insight from previous choices and improve your strategy for subsequent undertakings.