Dans toutes mes démarches pour financer les projets de notre association ANA, j’ai toujours adopté le principe du 'gagnant-gagnant'. En effet, si votre objectif principal est de trouver des financements, il est essentiel de bien réfléchir à ce qui pourrait satisfaire les attentes et les intérêts de votre donateur ou sponsor. Il faut mettre en avant les bénéfices qu’il pourrait tirer de son soutien, que ce soit en termes de visibilité, d’impact social, ou de reconnaissance. Par ailleurs, je pense qu’il est indispensable de toujours s’adapter et d’innover dans vos propositions et vos actions pour répondre aux attentes changeantes des donateurs et se démarquer des autres projets.

🌱 One thing I’ve found helpful in engaging potential donors is sharing a compelling, real-life story that highlights the impact of their contribution. For example, in our recent housing initiative, a formerly homeless veteran moved into an apartment and found stability that changed his life. With his newfound security, he bought a golf cart and now drives daily to a nearby lake to catch his meals, addressing food insecurity in a way that works for him. 🐟 Stories like this illustrate how every contribution becomes more than just a donation, it becomes a catalyst for transformation. When we connect donors to tangible outcomes, we help them see the incredible impact they can make.

-Understand Their Hesitation: Have a conversation to identify concerns and address them directly. -Highlight Impact: Share the problem being solved, success stories, and measurable outcomes. -Show the Numbers: Use visuals to demonstrate reach and the tangible results of their support. -Leverage Peer Influence: Host events where other donors share why they give or arrange personal introductions. -Collaborate on Vision: Position them as a partner in your mission with clear, impactful goals. -Make the Ask Clear: Suggest specific giving levels and offer flexible options like multi-year commitments. -Follow Up: Keep them engaged with updates and thank them for their time and consideration

Donors are hesitant for specific reasons. Building relationships and identifying the area of hesitation often requires a direct approach. Asking the question " I am sensing hesitation, what can I do to allay your concerns and secure your support" may shock some donors, but - many will be refreshed by your openness and transparency.

One thing I’ve found helpful is outlining all the benefits supporters would receive in return for their involvement with the organization. This includes social media posts, newsletters, blog features with interviews from company representatives, and any other advantages tied to supporting the organization’s mission.

If a potential donor is hesitant, it means they want to donate but are unsure about... something. Invite the donor for breakfast/lunch/coffee and ask the infamous "why" question. Not why they are hesitant, but why they want to support this particular organization. Then ask the "how" they want to support. Tell the success stories of the charity and how it makes a positive difference in the lives of one which in turn makes a difference in the lives of many. Advise how their dollars translate to a positive economic output that makes financial sense. This is a conversation, not a sales pitch. This is about impact, not investment.