Quais métricas e KPIs são essenciais para as funções de análise de negócios na Estratégia de Negócios?

The #1 thing you can do to create a successful roadmap is to ask yourself these questions: ⭐ What is the goal at hand? ⭐ What are the metrics that will be used to measure success? ⭐ Who are the team members? ⭐ What is the market size? ⭐ Who is the audience? ⭐ What are the timelines and critical steps along the way?

Business analysts, conquer the data jungle! 1. Financial Forensics: Revenue & Growth Rate: Track your business's financial health. 2. Profit Margin: Measure profitability after expenses. 3. Customer Acquisition Cost (CAC): Analyze marketing efficiency. 4. Customer Lifetime Value (CLV): Understand customer loyalty and spending habits. 5. Customer Satisfaction (CSAT) Score: Gauge customer happiness. Operational Efficiency: 1. Lead Conversion Rate: Measure how many leads become customers. 2. Employee Turnover Rate: Monitor employee retention. 3. Inventory Turnover Ratio: Ensure efficient inventory management. Data Detective Work: Analyze data, compare to benchmarks, and track trends to uncover patterns.

In business analytics roles within business strategy, essential metrics and KPIs include revenue growth, customer acquisition costs, and customer lifetime value. For instance, tracking revenue growth helps assess the effectiveness of strategic decisions. Similarly, monitoring customer acquisition costs against lifetime value aids in evaluating the profitability of marketing campaigns. Additionally, metrics like market share and return on investment provide insights into the competitive landscape and resource allocation. By leveraging these metrics, businesses can make informed strategic decisions to drive growth and profitability.

A análise do mercado é razoavelmente simples. Somar os dez principais concorrentes. Esse é o mercado. O tanto quanto de informação estiver disponível para se obter essa informação e hoje há muita informação disponível.

1). NPS/CSAT 2). Growth metrics (revenue, pipeline, leads, etc.) 3). CAC 4). Retention 5). Profitability metrics Strategy is about the long-term, but is decided by everyday metrics, what your long-term will be.

Market analysis is the process of understanding the company's market. This includes metrics such as market share, market growth, customer segmentation, customer satisfaction, market trends, and competitor analysis. These metrics provide valuable insights into the company's position in the market, identify growth opportunities, and help evaluate performance against competitors. Additionally, specific KPIs such as lead conversion rate, customer retention rate, and Net Promoter Score (NPS) allow you to closely monitor the impact of business strategies on customer acquisition and retention, providing a solid basis for taking action. strategic decisions and adjustments as necessary.

Ao longo dos anos, vi diversas empresas controlarem indicadores que possuem pouca ou nenhuma relevância para o negócio. Os KPIS, necessariamente, precisam representar o valor efetivo do resultado organizacional que se busca medir ou, então, serão apenas métricas de vaidade. Um dos exemplos mais recentes que lembro, é de uma plataforma digital que vem valorizando seu valor de mercado pelo número de usuários que nela estão inscritos. Ainda que este seja um indicador a se considerar, se nem todos forem, de fato, assinantes, pouca relevância este número pode ter para a companhia no que tange o ingresso de receita. Este é apenas um exemplo de KPI que precisa ser melhor lapidado antes de ser considerado um indicador de resultados efetivos.

Customer analysis KPIs are used to measure various aspects of customer behavior, satisfaction, and engagement. These KPIs help businesses understand how well they are meeting customer needs and preferences, as well as how loyal and satisfied their customers are. By tracking these customer analysis KPIs such as CLV, CRR,CCR, CSAT, NPSCAC, and AOV businesses can make informed decisions, tailor their strategies to better meet customer needs, and ultimately improve customer satisfaction, loyalty, and retention.

Em uma operação extensa com muitas pessoas e níveis envolvidos esses indicadores são todos essenciais. Não deveria ser assim. Não é preciso um indicador para as pessoas saberem que elas não podem perder clientes ou que elas não podem deixar os clientes insatisfeitos. A questão é trabalhar o ethos das pessoas envolvidas, contratar direito, para não ter que ficar pondo todos sob o olhar de uma lupa. Mas para quem não acredita no ser humano é isso ai: livros e mais livros sobre um tema óbvio

Customer analysis is essential to understand their needs, behaviors, desires, and preferences. Metrics and KPIs related to customer analytics include demographic and behavioral segmentation, customer retention rate, customer lifetime value (CLV), customer satisfaction, and Net Promoter Score (NPS). These metrics provide valuable insights into who the company's customers are, how they interact with its products or services, and how satisfied they are with the experience offered. Additionally, customer analytics allows you to identify growth opportunities, personalize marketing and sales strategies, and continually improve the customer experience, thereby promoting the company's long-term success.

Competitor analysis is an important part of understanding the competitive environment in which the company operates. Metrics and KPIs related to competitor analysis include market share, pricing strategies, marketing reach, product quality, customer reviews, and innovation. These metrics offer insights into the company's relative position in relation to competitors, identify competitive strengths and weaknesses, and help anticipate future movements in the market. Furthermore, competitor analysis allows you to identify opportunities for differentiation, areas for improvement and potential threats, thus guiding the company's strategic decisions to remain competitive and achieve long-term success.

Crucial metrics and KPIs often revolve around growth, revenue, market share, and costs. But the core of innovative leadership lies in asking the powerful 'Why?'. Why is customer retention dipping? Why have costs surged? Additionally, adding 'How?' empowers strategic thinking. How might we grow our market share while minimising costs? Analytics in Strategy is not just about reporting numbers but interpreting them to generate transformative ideas. Elevate the conversation from 'what the numbers are' to 'what they could mean for strategic shifts'.

Key metrics and KPIs for business analytics roles vary by industry but generally include financial performance indicators, customer engagement metrics, operational efficiency ratios, and innovation metrics. Familiarize yourself with data analysis tools and techniques to extract actionable insights, and align your metrics with strategic goals to measure and drive success effectively.

384/18000 SWOT analysis is a key to business strategy implementation. In my view, the SWOT should include all important stakeholders such as customers, suppliers, employees, and the industry in which the company operates. In a rapidly changing world of AI & ML, companies have to constantly evolve their strategies to meet customer expectations with the best quality and optimum delivery time.