Os representantes de vendas são céticos quanto ao valor do coaching. Como você pode convencê-los de que vale a pena o tempo deles?
Superar a resistência entre os representantes de vendas em relação ao coaching começa com a demonstração de seus benefícios diretos. Para influenciar sua perspectiva:
- Destaque histórias de sucesso passadas. Compartilhe dados e depoimentos de colegas que melhoraram o desempenho após o coaching.
- Alinhe os objetivos do coaching com suas ambições pessoais. Mostre como o coaching pode ajudá-los a atingir metas de vendas individuais e crescimento na carreira.
- Ofereça um período de teste. Deixe os representantes experimentarem o valor do coaching em primeira mão sem compromisso de longo prazo.
Quais estratégias funcionaram para você na promoção dos benefícios do coaching para sua equipe?
Os representantes de vendas são céticos quanto ao valor do coaching. Como você pode convencê-los de que vale a pena o tempo deles?
Superar a resistência entre os representantes de vendas em relação ao coaching começa com a demonstração de seus benefícios diretos. Para influenciar sua perspectiva:
- Destaque histórias de sucesso passadas. Compartilhe dados e depoimentos de colegas que melhoraram o desempenho após o coaching.
- Alinhe os objetivos do coaching com suas ambições pessoais. Mostre como o coaching pode ajudá-los a atingir metas de vendas individuais e crescimento na carreira.
- Ofereça um período de teste. Deixe os representantes experimentarem o valor do coaching em primeira mão sem compromisso de longo prazo.
Quais estratégias funcionaram para você na promoção dos benefícios do coaching para sua equipe?
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I've found that starting with "quick wins" builds immediate credibility. I have identified specific pain points for individual reps – like proposal writing or objection handling – and focused initial coaching sessions on these areas. When reps saw tangible improvements in their daily challenges, their openness to coaching increased significantly.
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To overcome sales reps' skepticism towards coaching, demonstrate its tangible benefits through success stories and data. Align coaching goals with their individual aspirations, and offer a trial period to experience its value firsthand. Foster a positive coaching culture by leading by example and encouraging open communication. By implementing these strategies, you can help your sales team embrace coaching and drive significant performance improvements.
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Del valor del coaching he aprendido que nosotros como coach, somos guía para que los coachee encuentren el camino o la forma de lograr sus metas, por lo tanto vale la pena por el cumplimiento de metas y aprendizaje, veamos estos 2 pasos como beneficios: 1. Demuestra resultados concretos: Presenta datos reales y comparte estadísticas sobre cómo el coaching ha mejorado métricas clave, tasa de conversión, tamaño promedio de las ventas o el tiempo de cierre, desde lo práctico. 2. Involucra a líderes que hayan tenido éxito con el coaching: Invita a líderes de ventas o compañeros que hayan pasado por un programa de coaching exitoso para que compartan sus experiencias y los beneficios específicos que lograron, y a su vez plasmarlo. #RG
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Convincing skeptical sales representatives of coaching's value hinges on demonstrating tangible benefits. Sharing success stories and data that show how coaching has improved sales performance and individual growth can be impactful. Highlight specific skills they can gain, such as closing techniques or effective communication, that lead to immediate results. Encouraging a trial period allows them to experience coaching firsthand without commitment. Fostering an open environment for feedback lets them voice concerns and see their input valued. Showcasing real-world impact and personal development can shift their perspective on coaching’s worth.
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Skeptical about coaching? Let's flip the script. Imagine an athlete refusing a coach. Sounds absurd, right? In sales, you're the athlete, and coaching is your competitive edge. Here's the deal: top performers across industries embrace coaching. Why? It accelerates growth, sharpens skills, and boosts confidence. Consider this: a study by CSO Insights found that companies with dynamic coaching programs achieved 28% higher win rates. Coaching isn't about fixing flaws; it's about unlocking potential. It provides personalized strategies, real-time feedback, and a fresh perspective on your approach. Ready to elevate your game? Embrace coaching and watch your numbers soar.
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Prouver immédiatement les résultats : Les représentants commerciaux attendent avant tout un ROI ! S’appuyer sur le réseau et les retours d’expérience client : Ne pas hésiter à mobiliser son réseau et à partager des témoignages clients pour renforcer la crédibilité. Présenter des références et des cas concrets : Avec qui avons-nous travaillé ? Quels ont été les bénéfices de cette collaboration ? Des exemples concrets permettent de démontrer l’impact réel et de susciter la confiance.
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🔹 Le coaching est un accélérateur de résultats. Voici pourquoi il vaut chaque minute de votre temps : Résultats tangibles : Plus de ventes, meilleure fidélisation, taux de conversion optimisé. Le coaching est un investissement concret en vos performances. Personnalisé à vos défis : Chaque session cible précisément vos enjeux : négociation, gestion de portefeuille, relation client. Valorisation de votre expertise : Ce n'est pas pour corriger, mais pour affiner vos compétences et maximiser votre potentiel. Un atout pour votre carrière : Vous renforcez des compétences solides et durables, utiles aujourd'hui et pour vos ambitions futures. Le coaching, c'est l'avantage concurrentiel qui vous propulse.
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Why are they skeptical? We should understand the fears or barreers for that. We need to make awereness of the benefits of improving the skills or personal and professional growth. Find what would be the spark to ignite that need of change and lesrn how to do it. Credibility and testimonials would be a good example also
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A coach isn’t here to force growth; they’re here to amplify it. Growth stems from a willingness, an openness to adapt and elevate. When we embrace coaching, we invest in more than skills or techniques—we invest in a mindset that thrives on challenge and continuous improvement. The best coaching outcomes come from those who want to excel, who seek new perspectives and solutions, and who are ready to be challenged. For those eager to elevate, a coach offers invaluable tools, strategies, and insights to help reach our fullest potential. The opportunity is here, but the choice is yours. A coach can only empower those willing to be empowered.
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Die Beschränkung auf reine Verkaufstrainings kann für Unternehmen riskant sein. Diese Trainings konzentrieren sich oft nur auf kurzfristige Verkaufstechniken und vernachlässigen die strategischen Aspekte des Vertriebs. Dies kann zu einer Lücke zwischen den Fähigkeiten des Vertriebsteams und den tatsächlichen Anforderungen des Marktes führen. Zudem fehlt Verkaufstrainern oft das umfassende Verständnis für die gesamte Vertriebskette und die Fähigkeit, langfristige, strategische Verbesserungen zu implementieren. In der Landschaft der Vertriebstrainer, in der viele Akteure lediglich mit marktschreierischen Phrasen und kurzlebigen Strategien arbeiten, grenzt sich Jochen Peter Elsesser durch seinen anspruchsvollen Ansatz ab.
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