Como você define expectativas e metas para o futuro em um e-mail de boas-vindas?

The key to crafting an effective welcome email is first to clarify your purpose. Are you introducing yourself or your company, expressing gratitude for a subscription, providing a benefit, or encouraging an action? Tailor your message and tone to align with this goal. For instance, if introducing yourself, share relevant personal or professional details that resonate with your audience. If offering a benefit, highlight exclusive deals, free trials, or useful resources to engage and provide immediate value to new subscribers.

One thing I found helpful is including a calendar link (I use Calendly) for your recipient to schedule an intro or follow up call with you.

Start with a warm greeting; Express gratitude for their participation; Introduce the vision and mission; Highlight past achievements; Present the team or organization; Communicate performance expectations; Demonstrate commitment to professional development; Provide resources and support; Establish an open line of communication; Conclude with a positive message, expressing optimism about the future and emphasizing the new member's significance.

Establishing expectations and objectives in a welcome email fosters trust and encourages engagement. Clearly outline what recipients can anticipate, such as the nature and timing of communications or the advantages of your offerings. Additionally, invite their input by asking for preferences, feedback, or questions. This approach initiates meaningful interaction and demonstrates attentiveness to their interests and requirements.

Getting someone to reply to your welcome email will be important to landing in the inbox and staying out of the promotions tab. This is why I encourage welcome emails to be text-based and authentic and use copy that persuades people to reply.

While optimizing your welcome email, remember that your subscribers can read them from different devices, so make sure all the design elements are adjusted for desktops, laptops, tablets, and mobile phones. Also, remember to check your emails in light and dark mode to ensure the content is readable and good-looking. Testing emails by sending them to different mailbox providers can also show which mail folders your email lands. Depending on the results, you can change the subject, text, and media content to make your email more likely to reach the desired destination.

Insights from an Executive Assistant... Introduction emails to organisations or executives, usually land in my inbox with one or two responses, if any at all. Most of the time I get tasked with asking to be removed from a mailing list and not to be contacted again in this way. Plain text emails unformatted that don't look like they've come from a system, are likely to get through, but the tone and style in which the welcome email is written in is the second hurdle. What senders of welcome emails fail to recognise is their intended recipient is not the person who actually reads them. Building authentic business relationships under a different approach is more likely to generate an answer to your email. NETWORK LEARN GROW