Como você compara seu desempenho nas redes sociais com seus concorrentes?

Here’s how to benchmark your social media performance against competitors: -Identify Key Competitors: List businesses in your niche or industry. -Track Social Metrics: Compare follower growth, engagement rates, likes, comments, and shares. -Analyze Content Quality: Review the type, frequency, and success of posts. -Study Audience Behavior: Check how your competitors' audience engages with their content. -Use Benchmarking Tools: Leverage tools like Social Blade, Hootsuite, or Sprout Social for analytics. -Adjust Strategy: Use insights to improve your content and engagement strategy.

Here's how to benchmark your social media performance against competitors :1- List the company you are competing with .2- compare followers 3- analyze the quality of your content

The idea that "choose" your competitors to benchmark suggests that you have an option in terms of the story you tell yourself and others. However, one should think of competitors not my choice but rather as emerging from research - focused on audience, issue and a combination of channel/profile/industry. The reported and visible engagement numbers and statistics made readily available by social media platforms do not necessarily speak for the brand/organization as a whole. Be thus aware of the context of your analysis as well as the type of data points you consider.

You can’t beat the competition when you’re copying them. So beware the benchmark. While benchmarking is useful to set objectives at the start of a social strategy - over time you’re going to want to compare your brand’s social effectiveness against itself - not against others. Companies differ vastly on budgets, team sizes, channel focus, content relevancy, target audiences, products customer service and sales support - all of which effect social metrics. So unless your industry is highly standardized, there’s often too many contextual variables impacting social performance to judge your effectiveness of your unique brand and target audience against your competitors. Benchmarks often provide what was achieved, rather than how.

There needs to be some separation between different types of competitors: - actual competitors - competitors of similar class, by this I mean competitors with similar following, as depending on your page’s maturity and size, you want to fairly compare and different size pages simply perform in different ways - competitors of similar approaches, a million ways to carry out social, having competitor intel on those you most align with has value - non-competitors but cover the same topic of industry - brands that have the same problem statement - ie approach to solving a problem or a question

First step is research about the industry and the analyze the competitors activity on online platforms. It give solid idea about which type of content your audience resonate.

Rather than being fixed on the usual competitors, look more broadly at those solving similar customer needs. Expand your view beyond direct product competitors to similar ones addressing the same goals differently. You're bound to find fresh inspiration and POVs. Ultimately, benchmark yourself against your own past performance even more than others. Progress is measured best against your own base.

Compare indicators such as engagement, follower growth, and reach. Analyze content strategy and audience demographics to determine strengths and opportunities for improvement. Adjust your strategy according to what works best for your audience and market developments.

After the analysis, your competitor activates on the online platform. Now start preparing your strategy and using a funnel to market your business. It helps you to know stages like the top of the funnel, the bottom of the funnel, and the bottom of the funnel. Then create a content strategy to attract, connect, and nurture your audience into clients.

Benchmarking without clear goals risks even vanity metrics. Define 1-2 specific, measurable objectives aligned to core business outcomes. For example, if increased website traffic is the goal, benchmark number of clicks to the website from social. Regularly re-evaluate if your metrics reflect progress to avoid losing sight of the destination while comparing paths.

Understanding the platform algorithm helps you achieve your goals. Like the platform, I prefer which type of content is static or video. To grow your followers, you need to focus on creating content that is relevant and shows your expertise.

Focus on engagement rather than vanity metrics when benchmarking organic social performance. See how your genuinely engaging content measures up in sparking involvement - comments, shares, clicks - not just reach. However they connect with communities, learn what your competitors do to drive deeper conversations and connections. Then beat them.

For me, it is the metrics that stand out. For me, the engagement levels between the competitors and the quality of the engagement also matter, as being monotonous in one response in a higher amount rather than engaging content does not matter, it should be down to engaging more with much more interesting and tailored content rather than using the same or similar engagement responses and content to engage, metrics with good content will always be much better rather than just engagement or content, as metrics is the only true source to make data-driven decisions.

I usually look at follower growth, average engagement, month on month growth etc. It's good to have 2-3 competitors, small scale, ones that match your business size and large scale to get a wholistic view

The most important factor that can turn the game in your favor is *engagement rate*. It's not just about the number of followers but how actively they interact with your content. High engagement indicates that your audience finds your posts valuable, and this can lead to more visibility through platform algorithms, ultimately driving growth and brand loyalty. Focusing on creating content that sparks genuine interactions—comments, shares, and likes—can dramatically boost your social media performance and outshine competitors.

Using data is super helpful to market your business or start a new campaign. There are so many tools that give you insight about your content or that of your competitors.

Integrate your social media channels into a CXM platform, you gain a comprehensive view of your audience engagement, sentiment analysis, and campaign effectiveness, all in one place.

Use an Excel sheet or any suitable software to help you record the data to analyze the performance of your competitors. Using visual charts is easy to understand.

Comparar el rendimiento en redes sociales con competidores requiere más que simplemente medir métricas. Es esencial entender la singularidad de tu marca y audiencia. Si bien los números son cruciales, también lo es la narrativa detrás de ellos. ¿Qué historias están contando tus competidores? ¿Cómo se están conectando emocionalmente con su audiencia? No te limites a imitar, innova. Aprovecha tus fortalezas únicas para crear contenido auténtico y relevante. Recuerda, las métricas son solo una parte de la ecuación; la autenticidad y la conexión emocional son lo que realmente impulsará el éxito en las redes sociales.

To improve your engagement rate, focus on key metrics like likes, comments, shares, and clicks to track how users interact with your content. Analyze mentions and tags to see how often your brand is being talked about. Compare different post types—videos, images, and text—to identify what generates the most engagement. Pay attention to the timing of your posts to ensure you're sharing content when your audience is most active. Understanding your audience’s demographics, such as age and location, allows you to tailor content to their preferences. Lastly, track the performance of hashtags to see which ones drive the highest engagement.

Often marketers set and forget their social measurement strategy. Conducting regular social media audits is essential to ensure your brand is adjusting with the changes occurring with your target audience, industry and competitive set.

The true value of benchmarking is driving growth, not just comparison. Use insights to expand strengths rather than replicate competitor approaches not fit for you. Always tweak strategies to optimize your voice, community and goals - not just follow others. Inspire your team by showcasing metrics showing your existing content resonates more deeply versus superficial numbers. Double down on what makes you special.

To improve social media engagement, start by creating high-quality, relevant content that resonates with your audience. Consistency is key—post regularly and maintain a cohesive style. Encourage interaction by asking questions, using polls, or posting quizzes. Include strong calls to action to prompt comments and shares. Leverage user-generated content by sharing customer testimonials and tagged posts. Use a mix of trending and niche hashtags to increase reach. Always respond quickly to comments and messages, showing you value your audience's input. Continuously analyze your performance to refine your strategy based on what drives the most engagement.

Existem diversas ferramentas, como Sprout Social, Hootsuite, SEMrush, entre outras, que permitem comparar o desempenho nas redes sociais com seus concorrentes. Elas podem fornecer relatórios detalhados e análises comparativas.

Another aspect to consider is, how well the competition brands are participating or leveraging POP culture, or topicals especially if it is a brand that caters to genz audience. If the competition brand is particpating effectively, it is about time you do it too