Como você pode medir a eficácia de suas mudanças na experiência do usuário?

🚀 **Mission Mastery: Craft Your UX Success!** 🚀 🎯 **Define Objectives & Metrics:** Before diving into UX magic, know what you want! Align UX goals with business dreams, pinpoint those Key Performance Indicators (KPIs) like a pro. 📊 **Track the Right Metrics:** For boosting user vibes, keep tabs on time spent, sessions, and feature love. To squash frustration, watch error rates, support requests, and snag those stellar feedback ratings. ✨ **Embark on the UX Adventure:** Ready for the journey? Sail into success with crystal-clear objectives and metrics. Let the magic unfold! 🌟 🚀 ✨

Here are some (sample) objectives: - Are there pain points you are attempting to resolve? - Are there new features you want to collect user feedback on? - Are you intending to reduce user session time per activity (so the same things can be done faster)? - Do users have to relearn ways to solve the same problems given the UX changes, and if so, would like to assess the impact of your changes? - Do you intend to increase the frequency of usage? Start by defining clear, measurable objectives.

🚀 **Boost Your UX: Data Collection Magic!** 🚀 Ready to supercharge your UX? 🌟 Start by setting clear objectives and metrics. 📊 Now, dive into the data game with a dynamic duo: Quantitative and Qualitative methods! 🎯 📈 **Quantitative Magic:** Utilize analytics, A/B testing, surveys, and usability tests for hard-hitting numerical insights. 🧮 Numbers reveal user behaviors, actions, and performance! 💬 **Qualitative Marvels:** Uncover the "whys" with interviews, focus groups, observations, and diary studies. 🕵️♀️ Dive deep into user thoughts, feelings, and motivations! 🔄 **Blend the Power:** Combine both approaches to get a 360° view of your UX landscape. 🌐 Compare the current state with the dreamy desired state!

Examples of qualitative data: - Are you seeing more referrals (aka, word of mouth)? - Do you feel a more positive vibe when you speak to your users? Examples of quantitative data: - Are there more user sessions compared to before? - Have length of sessions increased? - Are there more sign ups? - Are users spending more time on some features (compared to others)?

**📊 Data Magic Unleashed! 🚀** Gathered your data? Time to dive into the treasure trove! 🕵️♂️ Analyze & visualize with flair! 📈 Use charts, graphs, dashboards for the quantitative dance 💃. Spot trends, outliers, and correlations in the data galaxy 🌌. For the qualitative symphony 🎶, embrace affinity diagrams, personas, and empathy maps to decode user stories and unveil desires, motivations, and pain points! 🗺️✨ Let's turn raw data into a masterpiece! 🎨 #DataDelight #VisualizeVictory

A picture is surely worth a thousand words. Once you have the data you were looking for, find ways to present that data both to your stakeholders and to yourself. Some charts tend to stand out more than others to represent certain issues. Depending on what you are trying to track, and the kind/volume of data you have available, pick the best way to represent that data, and when you do this continually over a period of time, you will notice that it will start answering questions you have (and if you are lucky, even the ones you don't have!).

If you did a canary deployment, you can use the feedback to tell if your feature is as good as you expected for it to be, and if it should stay as planned (or if it should stay at all). Find ways to make small changes quickly so you can get early feedback. What you do not want to do is spend cycles doing something only to realize it wasn't needed in the first place. While a concept car is cool, most concept cars never see the light of day. A Civic that runs for 100s of 1000s of miles is sometimes better than a really cool car that never sees the light of day. Be practical and honest, and you will be alright.