Como você pode conduzir a pesquisa e validação de usuários para produtos de IA?

💡 To excel in AI product research and validation, grasp the problem space. Comprehend user needs, solution context, and AI product landscape. 💬 User Interviews Delve into user insights with open-ended questions and attentive listening. 📊 User Surveys Gather diverse data on demographics, preferences, and product feedback with clear and concise questions. 💡 Contextual Inquiry Observe users in real-life settings to understand AI product interactions. 👥 Personas Create fictional user representations based on data. Understand user needs through personas. 📌 Understanding the problem space empowers you to design AI solutions that cater to user needs and tackle real challenges.

One more thing that is often overseen when it comes to AI Products is understanding the cost structure. AI comes with greater costs than your typical SaaS, so while doing initial research this is crucial to add into consideration as well.

Don't start with AI! Start with the user problem first. AI is a solution and not always the right solution. Build hypotheses, test them as fast as possible and collect feedback. Quite often this means doing things that don't scale in a very manual way

💡 In my opinion, the key to conducting user research and validation for AI products is to focus on the following concepts 🏆 User-Centered Design Prioritize user needs and validate with research for effective AI features. 🔍 Explainability Ensure user trust by clarifying AI processes through documentation and tutorials. 🔁 Iterative Development Continuously improve AI products with user feedback and testing. 🤝 Collaboration Collaborate between user research and AI development for user-centric outcomes. 📌 User-focused design, explainability, iterative development, and collaboration lead to effective and trustworthy AI solutions.

ensure that the product meets user needs and expectations. Conducting thorough user research and validation, you can create AI products that meet user expectations, deliver value, and continuously improve based on user feedback and changing needs.

Thorough user research ensures AI products are user-centric, addressing genuine needs and pain points, ultimately enhancing adoption and user satisfaction

The best AI solutions stem from understanding the problem AND unspoken challenges users face. Spend time "in the mud" with potential users - understand what they're experience! 100's of AI products were born and died in the past year. Why? They skipped this step.

Before developing an AI product, it's crucial to deeply understand the problem space. This begins by conducting user research. Start by engaging with potential users, stakeholders, and domain experts. Collect qualitative and quantitative data to identify pain points, user needs, and opportunities where AI can add value. Use techniques like interviews, surveys, and data analysis to gain insights. For instance, consider a healthcare AI product: interviews with doctors and nurses can uncover workflow inefficiencies that AI can address. Analyze patient records to spot patterns for AI-driven diagnosis. A well-rounded understanding of the problem space informs the AI product's design and ensures it aligns with real-world needs.

It is essential to understand the problem you're working to solve. This way, you can define the objectives that will help you. Some research methods that can be used include: Surveys & Questionnaires: Deploy these to large groups to gather quantitative data. Interviews: One-on-one discussions can offer qualitative insights. Focus Groups: Small groups can provide diverse viewpoints on a specific topic. AI Prototyping & A/B Testing: Offer different versions of the product to see which one performs better.

Not everything needs to have AI, and especially not everything needs to have Generative AI. Products adding writing completitions, summarizations etc., are just adding additional costly features to their product that users can already have with different products. And most likely will have as a part of their Operating System pretty soon. Often makers are starting from the question "what AI feature can we add?" instead of "what problem can AI solve for my customer?" this should change 😄

Once you understand the problem space, define a clear AI value proposition. This means determining how AI can solve identified problems or enhance existing processes. Create user personas and user stories to illustrate how the AI product will benefit specific user groups. For example, in a finance AI tool, define how it will automate data analysis, reducing time spent on routine tasks for financial analysts. Clearly articulate how the AI will improve efficiency, accuracy, or decision-making. This value proposition guides the AI product's development and helps ensure it addresses user pain points effectively.

AI itself is not a value proposition but a tool that supports and enhances a value proposition. The value proposition is the promise of unique benefits and value that a product offers to its users. AI, in this context, serves as a means to deliver and optimize those benefits. When defining your AI value proposition, you should emphasize how AI empowers your product to deliver specific advantages that wouldn't be achievable without AI, such as increased efficiency, personalization, or predictive capabilities. In essence, AI is the enabler that makes your value proposition more compelling and effective.

One time at work, we thought we had a clear AI value proposition, but post-launch feedback showed users didn't see the AI benefits as we'd envisioned. This taught us the importance of continually validating our assumptions with real users during the development process.

I think nailing the unique benefit enabled by AI is absolutely crucial early on. In my experience, the most compelling propositions highlight how AI can empower users and businesses to do something they simply couldn't before. The metrics to track should directly measure if the AI is delivering on that proposed value. And they need to be metrics the target users or customers inherently care about. Focusing in on the differentiated value of AI takes more upfront effort but pays off tremendously in product-market fit. It ensures you build AI users love, NOT just technology looking for a problem. Human-centric AI products create the most value.

One of The Most Important AI Points of All: The AI capabilities must align with actual user needs - NOT just because it's cool new tech. It's tempting to leverage AI because it's a hot topic but the real value comes from when the technology seamlessly integrates into the user's workflow or life and solves a genuine problem or pain point.

To conduct user research and validation for AI products, begin by prototyping and testing the AI solution with real users and data. Utilize prototyping tools like wireframes and mockups to create different versions of your AI product, and employ testing methods such as usability testing and A/B testing to evaluate its functionality and usability. Collect user feedback, data, and metrics to validate your assumptions and prioritize improvements and features. This iterative process helps ensure your AI product effectively addresses user needs and delivers value.

Right now one of the most important yet often overlooked aspects of AI development and prototyping: Explainability. Try to incorporate methods to make the AI's decision-making process transparent. This not only builds trust with users but also aids in identifying potential anomalies in the model's reasoning.

Create prototypes of your AI product to test its feasibility and functionality. Use AI frameworks and libraries to build initial models. For instance, in a chatbot AI project, you can create a prototype using Python and natural language processing libraries like NLTK or spaCy. Conduct usability tests with potential users to gather feedback. Iterate on the prototype based on user input, refining the AI's interface, functionality, and performance. In parallel, validate the AI's accuracy and efficiency through testing against relevant datasets. Prototyping and testing are iterative processes that ensure the AI product aligns with user expectations and effectively solves the identified problem.

Requiring users to extensively explain how the AI works is generally the least effective way to engage. . A more engaging approach involves SHOWING users AI capabilities. This can be done through interactive tooltips or step-by-step guidance in the AI interface. Yet, the most compelling method for user engagement is proactively DOING tasks. For instance, offering pre-designed AI templates for immediate success or employing smart defaults aligning with user preferences. Event better is the AI tool utilise naturally engaging UX ( Chat !) This approach minimizes the need for users to fully comprehend AI intricacies, making it more user-friendly and engaging within seconds.

This principle is holistically fundamental to both validating the product's ability to meet user needs and the key to getting the most out of your research. You must empower the user to feel informed about what the AI is doing and why, I found users became more conversational and willing to give feedback on all elements of the product, when they felt capable. By giving them enough information at the right level of detail and in a context that applied to them, users were open with feedback and especially if they felt the AI behaviour was unexpected or wrong. This principle should be “Empower your users by communicating the AI capabilities and limitations”

You'll want to simplify technical terms and use real-world examples. Transparency about the data the AI uses and its decision-making process is also essential. Visual aids can help in explaining complex concepts, and it's important to address ethical concerns and potential biases. Set clear boundaries on the AI's performance, provide mechanisms for feedback, and keep stakeholders updated on changes or advancements. Engaging experts from varied fields can further aid in presenting a clear, holistic picture. Honesty and clarity are vital to maintain trust.

Transparently communicate what your AI can and cannot do. In user interfaces or documentation, clearly outline the AI's capabilities, such as specific tasks it can perform or questions it can answer. For instance, if your AI-driven recommendation system can suggest products based on user preferences, make this capability explicit. Equally important, communicate the AI's limitations, including scenarios where it may fail or provide inaccurate results. For the finance AI, specify that it relies on historical data and may not predict rare, unforeseeable market events. Educating users about these aspects manages expectations, builds trust, and ensures users know when and how to use the AI effectively.

You'll need to highlight the inherent bias that AI has: AI systems can perpetuate and even exacerbate biases present in the data they were trained on. It's essential to explain that AI doesn't inherently understand fairness or ethics and may make biased decisions, especially in sensitive domains like hiring or lending.

In general LLMs are moving in a direction Cloud Computing went a decade ago. There are a few Market Leaders (Microsoft, AWS, Google) and you can choose one or maybe two of them. The biggest difference is that choosing Cloud Provider is mostly tide to cost management and reliability. But when it comes to LLMs quality of outcome might differ a lot depending on the LLM used. Even new versions of the same LLM might have totally different, and often worse outcomes. That's why making product versatile in the beginning and setting up analytics for tracking both costs and quality is crucial for early stage development and fast iterations.

Continuously monitor your AI product's performance in real-world scenarios. Implement metrics to track its accuracy, response times, and user satisfaction. For instance, use tools like TensorFlow or PyTorch for monitoring machine learning models. Regularly update and retrain the AI using new data to keep it relevant and accurate. Implement user feedback loops and bug tracking systems to address issues promptly. In the healthcare AI example, regularly update the AI model with the latest medical research and patient data. Consistent monitoring and improvement are critical to maintaining the AI's value proposition and ensuring it continues to meet user needs effectively.

It's very it's crucial to keep a watchful eye on my AI system's performance. This involves regularly assessing how well it's doing, looking out for any unexpected deviations, and actively seeking feedback from users or experts. By maintaining this vigilant approach, AI models that are trained can remain effective and continue to learn and improve over time.

Post-user research, organize and categorize collected data in your product. Identify recurring patterns and common themes. Connect them to the user pain point you've identified in your research. Connecting qualitative and quantitative data help you better understand how your product is solving the user problem

As a B2B product professional building AI data products at an early-stage startup one can enhance user research and validation with these tips: - Understand user needs for precise AI use cases, set clear objectives and success metrics, and gather quality data for accurate model training. - Develop a prototype for user testing, and upon deployment, continually monitor performance. For example, in predicting customer churn, identifying business challenges, set specific reduction goals, analyze customer data for patterns, prototype test for feedback, and adjust post-deployment as needed.

Use a variety of research methods: There are a variety of user research methods that you can use, such as interviews, surveys, usability testing, and A/B testing. Involve users early and often: This will help to ensure that your AI product is meeting the needs of users. Be transparent with users: Be transparent with users about how their data is being used and how their feedback is being used to improve the AI product. Make it easy for users to provide feedback: This can be done through surveys, in-app messaging, or a dedicated feedback form.