Cuando tienes contradicciones es una manera de ver todas las perspectivas posibles de ese mismo proyecto. Esto te dará una visión más amplia sobre el mismo proyecto y al mismo tiempo te ayudará a balancear y encontrar "un ritmo"; para de ahí partir y dirigir directrices. Una lluvia de ideas exhaustiva es indispensable Analizar los puntos contrarios que te ayuden en cierta manera a conciliar y tener una visión "holística" de esta manera se sentirá modulado, pensado y visualmente equilibrado.

I would reach out the client with some screenshots of the inconsistencies within the brand guide and ask them what to follow. In the meantime, I would make a few different versions, to show how some of the inconsistencies work with the rest of the elements that do follow brand guidelines. Then, I would present each version to the Client and walk them through and cite the inconsistencies. The Client may be able to answer which version is correct or be able to take the work to someone on their end more involved in their branding. I could recommend what I think is the best option to use and why, but at the end of the day, the Client and stakeholders will tell you what to use and what they want to see.

Navigating conflicting brand guidelines involves understanding the core priorities of each stakeholder and finding common ground. Start by reviewing each guideline to identify key objectives and areas of overlap. Communicate with stakeholders to clarify their expectations, emphasizing the importance of brand consistency. Present design solutions that incorporate elements from both sets of guidelines while staying true to the brand's identity. If necessary, propose compromises or alternatives that balance stakeholder needs. Throughout the process, maintain transparency and involve stakeholders in decision-making, ensuring they feel heard and valued, and ultimately creating a design that aligns with the broader brand vision.

o address inconsistencies in the brand guide, I’d share screenshots with the client, asking for clarity on what they prefer. Meanwhile, why not explore options? I’d create a few variations showcasing how these inconsistencies interact with other elements that align with the guidelines. Which version feels most authentic to their brand? Once presented, I’d explain my observations and even suggest the best fit. Ultimately, the client or stakeholders decide—how do they envision their brand identity?

To handle conflicting brand guidelines, start by consulting the client with screenshots highlighting inconsistencies and asking for clarity. While awaiting their input, create multiple design variations to demonstrate how the inconsistencies impact the overall design. Present these options to the client, walking them through each version and explaining your observations. Offer recommendations on the best approach, grounded in maintaining brand integrity. Ultimately, collaborate with stakeholders to decide on the final direction, ensuring their vision is accurately represented while balancing design consistency.