Quais são os principais serviços de pesquisa de mercado que fornecem uma análise abrangente da concorrência?

Try this prompt on Perplexity: Collect the earnings reports of [competitor A], [competitor B], [competitor C]. Compare their financial performance and identify underlying trends. Benchmark them against the performance of my company (if the data is publicly sharable). How about ChatGPT? While its web browsing capability is limited, you can build a custom GPT for document intelligence.

Here are some top market research services known for competitor analysis: Euromonitor: Global leader offering detailed competitor insights across industries and regions. Mintel: Specializes in specific sectors like food & drink, providing data and analysis on competitors. Forrester: Focuses on B2B markets, delivering research and consulting to understand your competitive landscape. Ascendant Consulting Firm: Experts in competitive intelligence, offering analysis and strategies to outmaneuver competitors. Qualtrics: Provides a research platform to gather quantitative & qualitative data for a well-rounded competitor picture. These are just a few, and the best choice depends on your industry and needs.

We need to lookout out for overall market size, Market share of competitors, product category bifurcation, contribution of the segment, competition pricing strategies, depth and width of the competitors Vs ours distribution. Region wise market share, top category contribution from each region, track of competition schemes and promotions that enables us to make our SWOT analysis and implement our strategy for the way forward.

SWOT analysis helps organizations evaluate their current position against the internal and external environment. This strategic tool assists organizations in strategic planning, identifying opportunities, minimizing threats, internal assessments, decision making, and aligning stakeholders on current market situations and strategic priorities. Overall, SWOT analysis stands as a important assessment for strategic management, enabling organizations to navigate complex environments and make informed decisions.

I used to manually read and label hundreds of social media comments a day to extract consumer insights. Thanks to the advancement of NLP in the past few years, and the large language models in the past 12 months, such tasks can be done in minutes. Why not building a custom AI assistant powered by GPT/Llama to handle this?

SWOT Analysis: Helps organizations evaluate their current position against the internal and external environments. Balance score Card: Helps organizations with clarity of vision and strategy, measurement and monitoring, performance improvement, communication and alignment, decision making, and continuous learning and adaptation. Product Feature Map Analysis: Is a method to visualize and analyse the feature of products or service in relation to customer requirements, competitor offerings, and market trends. Uses: Prioritize features, Perform gap analysis, Structured framework for decision making, Market positioning, and continuous innovation.

Or build you own benchmarking tool. Why not Excel? Old school but convenient. You can also build custom AI assistants from ChatGPT. The key is to make it tailored to your needs so that it works best for your team and your organization.

Strategic support services enables you to transform data into actionable insights and robust competitive strategies. Primarily by helping you answer the, ‘So what?’ that arises from the research you are conducting or receiving. An experienced strategy service provider can truly help you bridge the gap between raw data and impactful action.

The top market research services that provide comprehensive competitor analysis include competitive benchmarking, trend analysis, consumer feedback, SWOT/PESTLE analysis, full report and strategic custom research reports