The Branx

All we want for the new year is ... 📹 And above all that we keep creating great branding and websites together. A heartfelt thank you to our team, our clients, and to everyone who has been part of this year's journey. Carla Pepe, Damián Bello Alegre, Dani Pedreño, Francis Poyatos, Ines Haitzinger, Jesus Coto, Miguel T., Nick Valcke, Rafa Trujillo, Tamara Hofer, and Toni Massanet Gayà, let's make 2025 a masterpiece ✨ #Team #Branding #Websites #StartupBranding

Setting Sail into 2025! As we close the chapter on an incredible year at The Branx, we're ready to navigate the exciting waters of 2025. Here's to new horizons and uncharted territories! Vamos Equipo! #cadiz #creativepower

82% of marketers have worked on a rebranding project—have you? ➡️ https://lnkd.in/dwwA9z-V: We analyzed 5 of 2024's most notable tech rebrands ... And we were surprised by the lessons they taught us on brand strategy. Swipe through to explore an overview, and don’t miss the full article for deeper insights. 💡 By the way, rebranding is never a solely cosmetic change—45% of rebranding efforts are driven by updates to strategy and positioning. Goals like enhancing brand recognition, refining messaging, clarifying value propositions, or even signaling maturity all play a role in reshaping a brand for the future. #Rebranding #TechBrand #Figma #Bumble #PayPal #AstrumU #Docusign

AI is revolutionizing private market investing. With Vantager, Limited Partners can now make better and faster investment decisions. Explore the case study: https://lnkd.in/du9DdSEx 👀 Or continue reading ⬇️ Communicating a disruptive platform while maintaining a corporate and trustworthy image was the key challenge we tackled during Vantager's branding and web design project. The logo, inspired by a diamond, symbolizes strength, clarity, and sophistication. Its subtle V-shaped lower facets tie it to the brand's name. A refined palette of elegant blue, beige, and black resonates with the Fintech industry's professionalism, while human-centered photography brings a relatable, approachable touch to the brand. The minimalistic UI style highlights the AI platform’s functionality. 💎 Thank you, Mason Lender and Nicolas Neven, for choosing us as your partner. Wishing Vantager all the best in achieving its ambitious goals! #StartupBranding #StartupWebsite #FintechBranding #AIBranding #AIPlatform

For contactless payments built on trust and connection: Ateon. Go to the case study: https://lnkd.in/dY6f4b9R 👀 Or continue reading ⬇️ Ateon is a new venture from Saudi Arabia's largest fintech solutions provider, AU. Ateon’s technology offers seamless transactions, setting a new standard in Fintech. Guided by the slogan "The world that unites us", Ateon’s visual identity bridges the relationship between businesses and their customers. Its unique isotype, an "a" that doubles as an arrow, symbolizes progress and captures the intuitive motion of mobile payments—a hand approaching the POS, then lifting post-transaction. This distinctive design, paired with a bold yet noble color palette and a warm pastel accent, reflects Ateon’s commitment to trust, dynamism, and accessibility. At the heart of Ateon's branding are authenticity, connection, and human-centered design, reinforced through inclusive photography and branded icons that add personality and engagement. A huge thank you to Husam Saati and the entire Ateon team for the collaborative journey. 💫 We were excited to see Ateon shining at Seamless Middle East! #StartupBranding #FintechBranding #SeamlessSaudiArabia #ContactlessPayment Note: This brand was conceptualized and launched before the logo from Cruz más Cruz and Rubio & del Amo for AEE (Agencia Espacial Española) was unveiled. Any visual similarities in the logotype are purely coincidental.

📹 Every big dream starts small. #Startups #StartupFounders

Fulfilling Consumer Duty doesn't have to be complicated. That's where docStribute®️ comes in. docStribute is revolutionizing how financial services firms engage with their customers, making regulated documents easier to read and understand. As docStribute continues to grow and adapt to evolving customer needs, they chose to partner with us for an exciting rebranding journey. We worked together to enhance their brand identity and redesign their website. ➡️ The result? A bold, cutting-edge, and trustworthy visual presence that perfectly aligns with their mission and the highly regulated nature of their industry. A huge thank you to Christopher Ansara, Beth Love, and the entire docStribute team for the incredible collaboration. Best of luck at the Banking Tech Awards and in all your future endeavors! ➡️ Gain more insights into the project here: https://lnkd.in/dvh8tZ8Z #StartupBranding #Website #Rebranding #Fintech #FintechFutures #BankingTechAwards2024

Poor budgeting is to blame for 53% of all startup failures. Don’t be a statistic.  ➡️ Learn how to master your financials in this guide.

Branding for startups has many facets. From research to strategic positioning to the final result—tiny steps combine to create a successful brand. All of that happens in tight collaboration. Listen to Matt Biringer, CEO of North.cloud, explain how partnering with us helped push his business forward. We really appreciate your kind words and our collaboration, Matt! ➡️ In case you missed out on the project, check it out here: https://lnkd.in/d2ruwP_s #branding #webdesign #motiondesign #USstartups #cloudoptimization

Excited to unveil our latest branding and web project with AstrumU®! Their mission is to redefine how skills are valued in today's job market, driving the shift toward a skills-based economy. After translating AstrumU's sophisticated tech solution into a human-centric brand, we redesigned their website to be more intuitive and visually engaging. The new visual identity reflects their mission, featuring subtle animations and lively illustrations—built around the idea of discovering the "star in you" and "guiding stars", a nod to their name's origin. It was a privilege to partner with the incredible AstrumU team, including Adam Wray, Kaj Pedersen, Kara Rodriguez, and Angie Besendorfer. Thank you for trusting us with your rebranding and website relaunch, it’s been a pleasure. Take a deep dive into the project here: https://lnkd.in/dmNprcW9 P.S. Thrilled to share that AstrumU’s website earned an Honorable Mention at awwwards.! 🎉 Shoutout to our design, web, and project management team for their amazing work on this project. #Rebranding #WebDesign #StartupBranding #TechInnovation #Awwwards