SCALE

🗞️ NEW IN THE SCALE Community: Global insights, local impact: STR predictions for 2025 with SCALE 😱 “Oh!”  We hear you say. “Not another STR 2025 Trends Report?” Could there be too many? We don’t think so. After the impending shadow of regulatory changes across the world in 2024, it’s time for our STR Community to stand up and look to the future. To raise up to the challenges and rise above the cacophony of negativity.  To innovate and explore opportunities. We are confident that travellers won’t settle for reduced accommodation options and destinations will feel the loss without short-term rentals, so let’s do our utmost to shine in 2025. To deliver on the guest experience, to champion local businesses and sustainability in travel. To create meaningful and authentic experiences, which travellers crave for. All of these trends and more you’ll find in our article: Global insights, local impact: STR predictions for 2025 with SCALE Now of course, you know it’s only available in the SCALE Community. Our Community is a huge resource of STR knowledge and inspiration, so why not gift yourself and your business a membership? It's FREE to join, so a no-brainer! Article link: https://lnkd.in/dq7chQUH Huge huge thanks to all of the contributors who shared incredible insights and their predictions for 2025: Boris Pavlov Simon Lehmann Lauren Clarke Ruth Whitehead Bob Garner ⓥ🌳 Lisa Roads Sally Henry Enrique Alcántara Jessica Gillingham Rebecca Cribbin Nick Taylor Keith Cowarn Richard Vaughton Pierre-Camille Hamana Damian Sheridan Gianpaolo Vairo Louise Brace Katie Glover Madeleine Parkin

🎬 Off The SCALE Episode 7 with Enrique Alcántara - Stay U-nique 🎬 Join Damian Sheridan for episode 7 of our Off The SCALE podcast as he interviews Enrique Alcántara from Stay U-nique. An award-winning short-term rental brand in Spain. Enrique takes us through his remarkable journey in the short-term rental industry, from starting out as an OTA channel to transitioning into full-scale property management across Barcelona, Malaga, and Seville. Enrique shares the lessons he’s learned while growing an award-winning brand and celebrating Stay U-nique's 20th anniversary this year. As a leading voice in Spain’s STR community, Enrique also sheds light on: 💡 The regulatory challenges in Barcelona and beyond 💡 Why property managers must unite with regional associations 💡 How collaboration can amplify our voice as an industry Don’t miss this insightful conversation packed with actionable takeaways for property managers navigating today’s landscape. Top 3 Takeaways: 1️⃣ Employee engagement is crucial for company success 2️⃣ Maintaining good relationships with property owners is essential 3️⃣ Collaboration among property managers is vital if we want to defend our industry against unjust regulations 📹 Want to watch the full episode? Head over to the SCALE Community to watch episode 6 in full. It's FREE to join! https://lnkd.in/eMdCtAUp 🎧✨ Want to listen to the audio?  Head over to our Spotify channel: https://lnkd.in/dvXp8NMt #OffTheScale #SCALECommunity #shorttermrentals #apartamentosturisticos #alquileresvacacionales #propertymanagement #Barcelona #Malaga #StayUnique #guestexperience #scalingbusiness Damian Sheridan Gianpaolo Vairo Louise Brace Katie Glover Carmen Sánchez-Guitard Daniele Pellicciotta Sebastián Torres - Calderón Serkovic

The debate surrounding commercializing holiday homes lacking legal requirements and basic quality standards on online platforms is far from settled. While proponents argue for unfettered market freedom, we believe this overlooks the significant harm caused by these 'bad practices.' Firstly, they undermine consumer trust and safety. Secondly, they perpetuate the damaging perception of our industry as prioritizing profit over responsible tourism. This misrepresentation hurts legitimate businesses and jeopardizes the long-term sustainability of the short-term rental sector. We value your insights on the ethical and societal considerations surrounding this matter.

📢 New in the SCALE community: Why I Wouldn’t Start an Airbnb Arbitrage Business in Dubai Right Now - Raiyaan Nayeem, Hubloft. Is Airbnb arbitrage in Dubai still a profitable strategy? 📉 With rising rents and oversupply, it’s time to reconsider. Discover alternative approaches for success in Dubai’s short-term rental market. Read Raiyaan's full article only in the SCALE Community! https://lnkd.in/dRCw3su7 If you are IN STR, join us IN the SCALE Community. It's the only place to meet, learn and scale 365 days a year for FREE! Plus, don’t miss the SCALE WhatsApp Channel: Your regular feed of curated content from the SCALE Community, together with exclusive offers to join us at SCALE Conferences around the world. Read, share, engage! https://lnkd.in/dxp4pkM5 #ShortTermRentals #DubaiRealEstate #AirbnbBusiness #PropertyManagement #VacationRentals Gianpaolo Vairo Louise Brace Damian Sheridan Katie Glover Oriol Plana Ashik Nasir khan

🇪🇸 SCALE España returns for the second edition in 2025—the must-attend event for leaders in short-term and medium-term rentals—100% in Spanish! When and where: Espacio Ventas, Madrid – March 13-14, 2025 Join us for this 2-day event where you can connect with top industry professionals, learn about the latest trends in the Spanish sector, and uncover key strategies to optimise your business through dynamic content and regional insights. You'll also have the chance to network with the most innovative professionals, hosts, and investors in the vibrant and diverse short- and medium-term rental sector from across Spain. Each day will have a unique focus—so, which day is for you? March 13-14 STR professionals with 10+ units March 13th is exclusively for short- and medium-term rental professionals managing 10+ units. Your pass includes access to Day 2. March 14 Open Access Day 2 is open to all STR hosts and owners, regardless of portfolio size or number of units. Don't miss out on THE STR event dedicated to the Spanish sector. Early bird tickets are available until December 31, 2024 and you can also check out the schedule already on our website! https://lnkd.in/df-ngmkm #ShortTermRentals #MidTermRentals #HolidayRentals #SCALEEspaña #EventsInMadrid #RealEstateTrends #ProfessionalNetworking #RealEstateInvestments #LeadershipInBusiness #PropTech #BusinessScaling #Conferences2025 Gianpaolo Vairo Damian Sheridan Katie Glover Louise Brace

📢 New in the SCALE community: Google’s 2025 Marketing Trends: What Every STR Pro Needs to Know Inspired by Think with Google's latest insights into digital marketing trends in 2025, our latest SCALE Community article adapts their forward-thinking research for short-term rental property managers. Find out how to turn their high-level predictions and emerging innovations, including: Beyond Profit, Mindful Marketing, Augmented Reality tours (AR) and Shoppable Video, into actionable strategies to attract guests, increase direct bookings, and future-proof operations. Read the full article in the SCALE Community! https://lnkd.in/d8R-bPBg If you are IN STR, join us IN the SCALE Community. It's the only place to meet, learn and scale 365 days a year for FREE! Plus, don’t miss the SCALE WhatsApp Channel: Your regular feed of curated content from the SCALE Community, together with exclusive offers to join us at SCALE Conferences around the world. Read, share, engage! https://lnkd.in/dxp4pkM5 #ShortTermRentals #DigitalMarketing2025 #GoogleTrends #VacationRentals #STRStrategies #MarketingTrends #PropertyManagement #FutureOfHospitality #EthicalMarketing #AIForHospitality #AugmentedReality Damian Sheridan Gianpaolo Vairo Katie Glover Daniela Derin Bob Garner ⓥ🌳 Richard Vaughton

📢 New in the SCALE Community: Italy Bans Key Lock Boxes for Short-Term Rentals The Italian government has implemented a nationwide ban on key lock boxes for short-term rentals, citing public safety concerns. The Interior Ministry justified the ban by expressing concerns about potential security risks associated with automated check-ins. What do you think? 🤔 Is this a justified ban or just another political ruse to lay the blame for overtourism and more on short-term rentals because the government don't want to take accountability for deeper rooted issues? Read the full article in the SCALE Community! https://lnkd.in/dCMnvKxa If you are IN STR, join us IN the SCALE Community. It's the only place to meet, learn and scale 365 days a year for FREE! Plus, don’t miss the SCALE WhatsApp Channel: Your regular feed of curated content from the SCALE Community, together with exclusive offers to join us at SCALE Conferences around the world. Read, share, engage! https://lnkd.in/dxp4pkM5 #ScaleCommunity #ShortTermRentals #ItalyRegulations #KeyLockBoxBan #TourismPolicy #Overtourism #RemoteCheckIn #TravelIndustryNews #RentalMarketRegulation #PropertyManagement Gianpaolo Vairo Damian Sheridan Louise Brace Katie Glover Cristiana Carpini Arianna Tomelleri Adriano Carà Marco Celani Daniela Derin

🎬 Off The SCALE Episode 6 with Nick Taylor - NOX, Cape Town 🎬 Join Louise Brace for episode 6 of our Off The SCALE podcast as she interviews Nick Taylor from Nox Cape Town. A leading luxury short-term rental brand in Cape Town, South Africa. Nick traces his journey in the short-term rental industry in South Africa and shares insights from the evolution of NOX, their focus on high-quality properties, and the importance of aiming high when delivering the guest experience. Nick also delves into the company's diversification into real estate, the lessons learned from past mistakes, and the indispensable tools that have aided their scaling journey. Tune in for a deep dive into NOX’s scaling journey from 0 to 250 properties. We’ll leave you with these 3 Takeaways to whet your appetite: 1️⃣ Guest experience is a key focus for NOX, leading to repeat guest visits 2️⃣ Technology has transformed operations and guest management 3️⃣ Building long-term relationships with homeowners is essential The tech tools that Nick and his team can’t do without? Guesty: NOX have been clients for eight years, so Guesty must be doing some right! Superhog: They were one of the first clients of their Know Your Guest product PriceLabs: Indispensable for their revenue and pricing strategy Minut: NOX manage large villas and Minut have been integral to help  monitor noise and guest conduct Boom: They were early adopters of BOOM’s operational management system 📹 Want to watch the full episode? Head over to the SCALE Community to watch episode 6 in full. It's FREE to join! https://lnkd.in/eMdCtAUp 🎧✨ Want to listen to the audio?  Head over to our Spotify channel: https://lnkd.in/d7Tsganp #OffTheSCALE #podcast #ShortTermRentalSuccess #SCALECommunity #PropertyManagement #ScalingStrategies #EntrepreneurJourney #PropertyManagementTips #RealEstateInvestment Damian Sheridan Gianpaolo Vairo Katie Glover Lauren Clarke

That's a wrap on 2024! 🎉 After 14 incredible episodes, we're signing off for the year. We're bursting with pride over what we've achieved together. A massive thank you to all our partners, sponsors, speakers, and the amazing Scale Family. To celebrate, here's a sneak peek behind the scenes of SCALE France. Enjoy!

We love when our partners share good things about us. Thanks Shahar Goldboim ❤️ Holiday Cottage Handbook