Create

If we could define 2024 in a very concise way, we would say it has been exciting. We worked from start to finish driven by technological advancements, new opportunities, expanding horizons, the possibility of bringing beauty and functionality to every corner, talent, incredible collaborations, and a host of experiences that are just beginning now. Thank you to everyone who has joined us this year and made it possible. We hope this year is filled with success and great achievements for everyone. Here’s to many more beginnings together 🥂

This week, we present in our magazine "A Christmas Choreography," an editorial where we explore the small moments that capture the essence of Christmas. From the warmth of the meeting to the magic of dinner, this Christmas choreography reminds us that the essence lies in the details. Learn more about the editorial:

Last week, we launched a "Christmas Pop-up" at Plaza Norte 2 Shopping Center in Madrid, a space specially designed for this festive season of gifts and shopping. Open until January 15, it features a wide selection of bestsellers, ranging from kitchen items, beauty products, and sound gadgets to clothing care solutions. It's the perfect way to bring the brand closer to as many consumers as possible.

We are participating in the interihotel 2024 design fair! From November 19th to 21st, Create will be present at Interihotel, the leading event for interior design in hotels and restaurants. During these days, we will showcase our design proposals, focused on creating unique and functional spaces, at a key venue for innovation in the hospitality industry.

Luis Monserrate Castillo, our CEO, interviewed by Expansión, shared how Create continues to innovate, now with the launch of a new product category: Smart TVs. With two models available, the TV Art Matte and TV Color Studio, which focus on design and cutting-edge technologies, he assures that this will become one of the brand's main sales categories. Looking ahead, "we are working on developing other categories to offer a wide range of products that can cover all areas of the home (or beyond)," Monserrate states. Discover more details about the article here:

En solidaridad con las personas que han sufrido las consecuencias de la DANA, queremos expresar nuestro más sincero apoyo y ser parte activa de la recuperación en estos momentos tan difíciles. Desde Create, hemos coordinado junto a las administraciones una donación de más de 4.000 unidades de productos esenciales para ayudar en la reconstrucción de los hogares dañados, esperando que sume en este camino. Estamos contigo, Valencia. ❤️

This week we launch a new category featuring the new TV Art Matte, a TV that combines entertainment and design, ready to transform any space and give them identity. In addition to series, movies and sports, we highlight the Metropolitan Museum of Art (MET) frame package it includes, as well as the option to customize it with your own images. It also features a collection of artworks of different pictorial styles selected by Create, offering a wide range of colors, volumes and shapes. Find out more about this latest release in our magazine:

Last week, we held our first in-person workshop at our store in CC La Vaguada, where attendees had the chance to experience our famous Ion Styler Pro. The purpose of these workshops is to thoroughly understand our products, learn different techniques, and discover new ways to use them in a more engaging and dynamic environment. This is just the beginning of an experience that has only just begun!

Today we are launching a new beauty category, led by the innovative Ion Styler Pro. Our new styling brush has become a phenomenon on social media even before its official launch, with users creating content while trying it out, generating over 3.8 million views on TikTok, and the four available colors selling out. Discover more about this new category in our magazine and unleash your creativity:

Luis Monserrate, our general director interviewed by Diario EL PAÍS, talks about the drive for innovation in home appliances by combining design and technology, highlighting our sales growth in 2023. "The objects that surround us have a clear impact on how we feel, our identity, and how we create our moments," he shares. Thanks to Luis Enrique Velasco for the article. Discover more here: