Estás planeando un evento en vivo. ¿Cuáles son las mejores herramientas de marketing para garantizar su éxito?

In my experience a great event landing page includes the following - A catchy event title - An image that sparks excitement - Key information (date, time, location, description and ticket options) Remember you don't need to add all the event info at once, announcing new speakers, sessions and additional event info as you get closer to the event is a great way to keep the excitement and suspense going to get RSVP's and people to attend.

I cannot help but here the ghostly voice from "A Field of Dreams"... If you build it, they will come. Unfortunately, this isn't Hollywood! The landing page and design needs to be clean with an intuitive user experience. In my experience the speakers and content are 80% of the reason for a attendees to commit. Engaging your salesforce to deliver personalized invitations to those key stakeholders are critical for your success, as the odds of the event being amplified is from these core set of key market influencers who, if compelled by the faculty and topics, will amplify the event on their own.

To AMPLIFY and ensure the success of a live event, leveraging a combination of digital marketing tools such as social media platforms, email marketing for targeted communication and reminders, event websites and landing pages for centralized information dissemination, influencer collaborations to reach broader audiences, and paid advertising across relevant channels for precise targeting and increased visibility is crucial. Additionally, utilizing offline tactics like community engagement, partnerships, and traditional marketing methods can further enhance outreach. A cohesive marketing strategy integrating these tools will effectively generate buzz, drive ticket sales, and maximize attendance, ultimately ensuring the event's success.

You've got 5-10 seconds once the guest arrives on your landing page to convince them to keep going all the way to checkout. The event needs to be clear and concise from the beginning, with the biggest draws highlighted. Every event has a "headliner" even if there's not a performance. That headliner draws the majority of your crowd so this is the chance to really sell that.

From my perspective, a great landing page should show great high rez pictures, a great title and brief information about the project, show or event.The key for me is be precise with the information you provide to the community...

Few advices after leading more than 500 virtual events for landing page : -A video values 1000 words ! So invest on a video teaser to present your event and a good naming. - The average time spent on the event landing page is less than 2 minutes. Clarity > quantity - The main kpi is subscription. So you have to focus on the registration form. (you can even A/B test it). - Last but not least, speakers are a good reason for subscription. Work and good photos and bios.

Creating a compelling Event Landing Page is key for success! Utilize powerful marketing tools like Eventbrite or Splash to streamline registration and enhance attendee experience. Showcase event details, engaging content, and seamless registration processes. Leverage LinkedIn to share the landing page, targeting relevant groups and connections. Encourage participants to spread the word, fostering a sense of community. Don't forget to incorporate eye-catching visuals and testimonials for added impact. Excited to see the event thrive!

Ich finde es Essentiell, dass man für eine Veranstaltung eine informative und ansprechende Landingpage hat. Diese sollte auch (wenn vorhanden) mit dem Ticketing verbunden sein und einen guten User-Yourney ermöglichen. Zudem können auf der Website auch Newsletter-Anmeldungen entgegen genommen werden, womit man Adressen für die Bewerbung und weitere Informationen erhält.

In my experience, a remarkable landing page should include: - Easy to read/understand and concise information - Catchy images

Segment your audience: Divide your email list into specific groups based on their demographics, interests, or past engagement. This allows you to tailor your messaging to their needs and preferences. Craft compelling content. Leverage automation: Set up automated email sequences to send reminders, follow-ups, and event updates to maintain engagement and re-engage those who haven't responded. Optimize for mobile. Test and measure: Conduct A/B tests to refine your email content and distribution timings. Track key performance metrics, like open rates, click-through rates, and conversions, to gauge the success of your campaign and make data-driven improvements.

Absolutely! In addition to a robust Event Landing Page, leverage the power of Email Marketing for a targeted approach. Tools like Mailchimp or Constant Contact help craft compelling campaigns, keeping attendees informed and engaged. Personalize emails with event highlights, exclusive content, and early-bird offers to boost excitement. Track metrics to refine strategies and maintain communication leading up to the event. A well-executed email campaign is a potent tool for ensuring a successful turnout. #EventMarketing

Die Herausforderung ist es, dass man hier zuerst einen Adress-Stamm bekommen muss. Wenn man diesen hat, ist das ein sehr effektives Tool. Die Adressen kann man bekommen über: Website, Ticketing, usw.

Don't be afraid to try different filters and segments to see what works best. Maybe Copy A and Image B convert best for one audience but for another, it's Copy C and Image A. Automation is going to be your best friend, you want to keep your list clean and refined including removing emails who aren't engaging.

Having known personalities in your industry mentioning your event or getting them further involved can help draw interest from potential buyers who may have not attended your event in the past.

Social media helps events by promoting them, engaging attendees, collecting feedback, providing live updates, facilitating networking, and offering valuable analytics for future planning.

Organic sharing is the way to go! People notice when you have grassroots supporting your business! Organic sharing is the way to go! People notice when you have grassroots supporting your business!

Absolutely! Social media is a game-changer for event success. Leverage platforms like Facebook, Twitter, and Instagram to create buzz. Use visually appealing posts, engaging stories, and event highlights to captivate your audience. Leverage event-specific hashtags for visibility, and collaborate with influencers or partners for wider reach. Encourage attendees to share their excitement, creating a community buzz. Social media analytics can guide strategy adjustments. Excited to see the event trend! #EventMarketing #SocialMediaSuccess

Social Media is a great way to get the word out to extended networks about your event. A top tip when using social media when you have 1 or more speakers participating in your events is to create specific event visuals for them to share. Why not draft up an example post they can use to make sharing as easy as possible. When you as the brand are sharing promotions, tagging people in the posts whether it be speakers or sponsors is another great way to encourage further sharing. Let's be honest everyone loves to be tagged right?

Hier habe ich gute Erfahrungen mit Linkedin gemacht. Man kann alle anschreiben, welche sich für eine Veranstaltung interessieren und hat so direkten potenziellen Kundenkontakt.

Sometimes less is more, especially with social. The end goal is to get the guest to purchase a ticket (ideally two and bring a friend) and everything in your marketing plan needs to support that. You want to create intrigue and a reason for people to not only spend their money but leave their house.

Use the reach of attendees & speakers for next to no costs! 1. Create individual share for each speaker for them to share it on their own profiles. Sent it to them, ask them to tag you and comment under their post how excited you are to hear their insights. 2. Create a share picture for attendees, sent it with the ticket and ask them to share it and tag you. (Don't forget to comment on each share!)

Social Media is an easy way to amplify your audience... but beware of the time spending per content. On social media platforms it's so easy to switch, to scroll, to swipe... But if you find the right influencer (especially on btb and on Linkedin), you can spread you event easily. And the right way to use social media is to transform your event into snack content. One hour of event represent more than 30 snack contents that you can use on social media.

In my experience with live events social media is key! Promoting the event: Use social media platforms to create buzz and generate interest in the live event. Create posts, stories, and ads to reach a wider audience and encourage them to attend. Providing updates: Use social media to keep attendees informed about any changes, updates, or important information related to the live event. This can help in managing expectations and ensuring a smooth experience for attendees. Engaging with the audience: Encourage attendees to interact with the event through social media by using event-specific hashtags, live polls, and Q&A sessions. This can help in creating a sense of community and involvement among attendees.

Eine Event-App kann bei der Bewerbung, für das Event selbst und im Nachhinei für das Feedback sehr hilfreich sein. Sollte aber - im Hinblick auf Ressourcen und Kosten - auch in Relation zur Größe des Events und der geladenen Zielgruppe stehen.

Das kann sinnvoll sein, jedoch nur wenn die App einen Mehrnutzen für den Besucher bietet. Ich habe schon sehr gute Event-Apps gesehen und finde es eine gute Ergänzung zu den weitern Kommunikationskanälen.

When considering the app, landing page, email, and social marketing approach and which tools to use, it's important to determine the analytic capabilities of any option. Prior to delving into tools, determine what you'd most like to track - it's not necessarily ideal to choose the tool that tracks the most metrics if it doesn't have the ability to track what you're interested in, and it's best to to know what that metric is (or metrics are) before you read what the different tools can do. It is definitely possible you'll still have to compromise in some way, but by determining your ideal metrics, you'll know where you can make that compromise safely, without causing issues in your post-event analytical capabilities.

Market your event where your market gets their info: socials, emails, texts, landing page. Don't waste marketing dollars if your potential clients will not see your information.

Through live experiences, your customers will remember the event itself. Incorporate cohesive design that reflects your brand not only through signage but decor and interactive elements that will give your guests a memorable experience. Customers are more likely to make purchases based on their personal experiences so make that event count. Don't be afraid to spend more as live events will always give you the ROI you are looking for if done right.

To ensure the success of your live event, leverage marketing tools like social media platforms (such as Instagram, Facebook, and Twitter) for organic promotion and engagement, email marketing tools like Mailchimp or Constant Contact for targeted communication with your audience, event listing websites like Eventbrite and Meetup to reach a wider audience, and consider using promotional materials like flyers, banners, and posters to create offline visibility. Additionally, collaborating with influencers or industry partners can help amplify your event's reach and credibility.

No app or platform, not social media, will replace the knowledge of your audience, so updated CRM is a good starting point, as the visitors’ demographics will shift depending on the theme. There’s no point targeting people who might not be interested, as they might see it as spam.

Once your event target audience is locked down, What are your assets set for the event ? Cash allocated Targeted emails in possession. Targeted texts in possession. Events on books currently to mkt too. Print Signage Funnels F&F Legacy media App platforms Sponsors? Cosponsors?