Estás lanzando un nuevo producto o servicio. ¿Qué es lo más importante a tener en cuenta?

The most important thing to keep in mind when pitching a new product or service is to focus on the value it brings to your customers. Understand their needs, address their pain points, and clearly communicate how your offering can solve their problems and improve their lives. Remember, it's not about selling a product; it's about providing a solution that adds significant value and resonates with your target audience.

Know your audience, know your audience, know your audience. What problem are you solving for them? Lead with that statement, a story, the way in which what you do offers help. If you know your audience well enough you'll see the positive head nodding in agreement long before you finish getting to the finite details of your 'how.' Earn the credibility and then sell the solution. Last but not least, if you find yourself missing the mark, move to a goal conversation. Hey there Ms. Customer, 'what are your strategic plans and goals for this calendar year?' and then paint the alignment picture of your service offering and synergies up against it. Win / Win means a WIN!

What's in it for them? is the most important question to ask yourself before your pitch. You can pitch however you like but never get attention if you ignore this step.

In the Federal Market I teach business developers and small business government contractors that there are two main audiences: Focuses of Dissatisfaction (Program Office) and Focuses of Power (Contract Office). These two groups of people have very different concerns and questions. The Program Office is concerned with challenges to the mission and achieving 1–5-year goals they set. The Contract Shop is concerned with spending federal dollars wisely, looking for vendors who can meet the requirements at a reasonable rate. The first doesn't really care about the acquisition approach. And the second doesn't really care about the specifics of the requirement. This means you need to approach with two different deliveries of the same message.

There is a great approach to this: Make sure that you frame and explain their problem as if it's taken from their dairy. If you manage to do so, then they will definitely want to learn more. In order to do the above, you need to have a few customer development meetings where you simply learn the pain-points of your future prospects. Make sure that they understand that you simply want to learn more and they will open up to you (No selling at this stage). Understanding your target persona is crucial and simple research won't be enough, so take your time and do a few interviews before you start selling.

It’s important to know who your prospect consumers are and cross check if the products or services you offer may benefit them. Once you find them, tailor your pitch to suit exactly their needs. Some prospect consumers may be skeptical especially if you haven’t built your brand at first, but being able to hook them into your offerings is key. Once you get them listening, layout what you got and be able to maintain that attention so it can convert. It should answer the question of “what is it for them & how can you help”?

It’s important to know who your prospect consumers are and cross check if the products or services you offer may benefit them. Once you find them, tailor your pitch to suit exactly their needs. Some prospect consumers may be skeptical especially if you haven’t built your brand at first, but being able to hook them into your offerings is key. Once you get them listening, layout what you got and be able to maintain that attention so it can convert. It should answer the question of “what is it for them & how can you help”?

When pitching a new product or service, it's crucial to prioritize audience relevance and value proposition. Tailor the presentation to address the target market's pain points and highlight how the offering solves their problems. Incorporate persuasive storytelling and compelling visuals to engage the audience. Emphasize differentiation from competitors and showcase the unique benefits. Maintain clarity and conciseness in communication, ensuring that key points are effectively conveyed. Strive for authenticity and confidence to instil trust and credibility in the pitch.

The most important thing to keep in mind when pitching a new product or service is to clearly articulate its unique value proposition and how it addresses the specific needs or pain points of the target audience. Focus on demonstrating the benefits and advantages of the offering, and tailor your pitch to resonate with the interests and priorities of the prospective clients.

The most important thing to keep in mind is to create your value proposition thinking about the impact your solution will have your prospect's business. In B2B: Think about how much time or money they will save, what processes they will optimise and how will it enable their business to grow.

Define your value in clear, tangible terms. It should be quantifiable, where people can see the benefits in terms of numbers. If you are selling a product, highlight the benefits it will provide, or if you are offering services, explain how they will benefit from it. Benchmark your propositions against other players to measure your value. Clear communication about the problem, possible solutions, and benefits should be provided. Any solution should be scalable and not just a short-term fix.

In your pitch, you have to describe clearly that what problems you are solving with your Product or Service, you need to identify the problem that you are correcting. The solution & unique advantages you are offering. You may have to display the data or case study to prove it.

Second most important thing What value your product add in someone life and based on that only you can survive in dynamic market

Third most important thing You have a very smooth and flow wise script to pitch your target audience because without this how you explain your USP to them

Practicing with your new team member or manager can be the best to receive feedback from an outsider's POV. I found PowerPoint's Rehearse with Coach is also helpful for getting feedback on speed, vocabulary, and filler words.

After writing your pitch, practice delivering it to a live audience, whether it's friends, family, or even your pet. Record yourself and watch the playback to refine your presentation. Keep practicing until you're confident. Remember, it's natural to feel stress and anxiety but trust that you have something valuable to share, and they're eager to hear it. Take deep breaths, incorporate pauses, and exude confidence. Pay attention to your audience's reactions and engage authentically. Do your homework on your audience - know what they want! Build relationships through genuine conversation. Engage sincerely, adjust to their needs, and focus on building relationships rather than closing deals. Prepare, practice, and connect.

Fourth important thing is your practice on how flawless you explain your product to your target segment it is very very important to explain step by step things so you will get maximum output

You are going to make mistakes! Learn from those mistakes and improve your approach moving forward in order to successfully pitch a new product.

In the federal market, I teach business developers to use a Call Plan Template to engage the buyer. Too often we go in with Capabilities Briefing Decks and talk for most of the time. I teach you to spend less than 10 minutes talking about your company, etc. Using a Call Plan Sheet, you can then dive into questions that are designed to encourage dialogue. I follow the SPIN methodology: Situation, Problem, Implication, and Need Pay Off questions. The idea is to uncover problems and goals. Then to get the buyer to expand upon them. When you prepare about 10 questions, you can keep referring to them to not only engage your audience, but to drive them toward the outcome most helpful to you both.

Make your presentation engaging. In addition to the look and feel of the presentation, practice your pitch beforehand. Revise and rewrite the content if you think it needs a bit of retouching. While many people rely solely on audio-visuals to make their presentation appealing, it is the art of telling a story that makes a presentation noteworthy. Starting with a hook line and building a compelling narrative around the product that eventually leads the listeners to consider your proposition is the key to a compelling presentation. Do not make up stories or fake data. It will lack conviction, and you will be found out very soon. If you don't have experience, say it honestly. Honesty and integrity are beyond anything.

When pitching a product, remember: it's not just about numbers; it's about connecting with the person across the table. Engage them by respecting their time and understanding why they're there. Make it humanistic, find common ground, and evoke desire by showcasing impact, not just statistics. People want to feel the difference your product will make. So, keep in mind, on the other side of your pitch, there's a person craving connection, not just information.

To engage you audience you may have to tell short story, real life examples, Images or Data to contact the audience attraction in you pitch. New product or service introducing pitch is a skill that you can practice more and more & you will be the master of that.

Fifth important thing Engagement of your prospect in your pitch as well as it's great idea to know about your product pros and cons and you can improve your quality of after sale service as well your product life

The most important thing to keep in mind when pitching a new product or service is to clearly communicate its unique value proposition and how it addresses the needs or pain points of your target audience.

I think that the most important part at the early stage is getting all possible feedback from the industry experts you are working with or your ICP. What kind of questions they ask or care about, what kind of requirements do they have, is it really something that meets their pain-points, does it bring them added value? Knowing well your ICP, industry, their needs and professional slang will help you to determine whether the product has market value, how to improve it and how, to whom and in which way it can be sold.

When pitching a new product or service, prioritize respecting their time and expressing gratitude. Sending a thank-you email shows appreciation for their attention and engagement. While the goal is to close the deal, be open to feedback and alternative opportunities if they decline. Learn from the experience and move forward. Remember, one closed door often leads to many more opportunities. Stay positive and keep exploring new possibilities.