A continuación, te explicamos cómo puedes mejorar tu comunicación por correo electrónico para una prospección de ventas exitosa.

Ensure your emails are concise, easy to understand, and focused on the value proposition. Avoid jargon and unnecessary details. This is the most important.

I always think about the words: Hope this email finds you well. Even if you really hope for it, the prospect really don't care, they just want to read your info y 5 seconds and decide whether you deserve a quick response or not.

No primeiro parágrafo do seu e-mail de prospecção fale sobre o lead, sobre a empresa ou mercado qeu ele atua. Essa práticar irá prender a atenção do elad assim qeu ele abrir o seu e-mail.

debemos tener en cuenta que la persona que esta del otro lado esta buscando un producto que le brinde una solución ,no debemos generar falsas expectativas, ser coherente con el producto que se ofrece .

Tailor each email to the recipient's needs, interests, and pain points. Use their name, mention any previous interactions, and demonstrate that you understand their specific challenges.

Quality over quantity. Take the time to read at least the LinkedIn profile of you prospect and comment on something you find useful. Show me that you know me.

Já passamos da fase de e-mails genéricos e dispardos em massa. A massificação, as mensagens iguais e repletas de suposições devem ser substituidas por uma comunicação mais personalizada. Para isso separe a sua lista pro segmentos ou decisores.

O ideal é manter o seu e-mail com no máximo 100 palavras. Se puder escrever um e-mail com 50 palavras será perfeito. Evite as listas de produtos ou benefícios. A objetividade fará toda a diferença.

Send emails at times when recipients are most likely to engage, such as during business hours or early in the morning. Avoid weekends and holidays unless it's contextually relevant.

Best time to make a call or email is a quarter to the hour, most of the meetings today are held on 30 to 45 minutes. I reserve 15 minutes between every meeting to check email, return calls and have my coffee.

The best thing is to analyze who you are going to send your emails to. For instance, if you send an email to any kind of VP then, yes, it's better to follow the business hours. However, if you reach out to founders of small or mid-sized startups, it might be relevant to outreach them on weekends since a lot of founders check their inbox on Saturdays or Sundays when they get some extra free time.

One email is not enough, and you need multiple methods of touchpoints. We have seen success using this cadence. Follow this process for warm leads you have already had at least one engagement with. - Day 1, send personal invite to connect on LinkedIn - Day 4, call to follow up, send email if VM is reached - Follow up every 4-7 business days depending on your comfort level. Use email, phone, and text (if you have their cell). Don't be pushy, for example. Hi name, I called you last week and left a VM, but I didn't hear back... Where should we go from here? - Your name If they don't respond after a few touches, add them to your monthly newsletter OR if you have a CRM capable of a drip campaign, add them to an EDUCATIONAL drip.

Follow up or touch points don't have to be a pain in the process, define you next follow up when you are in the meeting or during a call with your prospect. I find it less likely to the ghosted.

Eu evitaria qualquer tipo de follow-up agressivo como acompanhamento. Mensagens como "Você leu o meu e-mail anterior?", além de uma cobrança inoportuna por uma leitura, tem baixo engajamento. Trocaria por mensagens que pudesse agregar algo, dando continuidade ao e-mail anterior como: "Na mensagem enviada ateriormente descrevi nossa solução e hoje quer compartilhar um case.."

Track metrics like open rates, click-through rates, and responses to gauge the effectiveness of your email campaigns. Use this data to refine your approach and optimize future outreach.

Not all of your templates have the same impact on the prospects. Responses depends on personalization and keep track of all of your metrics could be difficult when you send thousands of automated emails. Always be yourself, you are not a machine and prospects like to buy from people.

Trabalhar com prospecção por e-mails e não ter um tracking é a mesma coisa que andar no escuro. Se o e-mail foi aberto uma vez não quer dizer que o lead leu a mensagem. Se, por outro lado, o e-mail foi aberto duas ou três vezes, ele leu e provavelmente está compartilhando com os pares. Neste caso, se puder ligue rápido, pois a probabilidade de avançar é maior do que enviar um segundo ou terceiro e-mail

EMail communication - Important points for having maximum effect. 1. Timely response - Commit a deadline for a response and respond before that, it builds trust. 2. Use Bullet points instead of long verbose paragraphs. 3. Use - Call for action section - To highlight whats expected from the recepient of email, it helps him understand your expectation. 4. Make the emails visual - Visuals are easy to understand and comprehend and therefore better communication happens. 5. Use simple language - Jargons to be avoided.

Ensure consistency in your messaging, branding, and follow-up approach across all communications channels. This builds trust and reinforces your professionalism.