¿Cuáles son los pasos para crear una lista de medios para tu evento?

When OnePlus launched in India, it meticulously identified tech-savvy millennials as its target audience. This precise targeting helped the brand customize communications and choose the right platforms, resulting in high engagement rates and impressive sales figures. OnePlus's strategy demonstrates the importance of deeply understanding your audience to craft messages that resonate, evidenced by their rapid growth to capture a significant share of India’s premium smartphone market by 2019.

Para criar uma lista de mídia para o seu evento, siga estas etapas: Defina seus objetivos de mídia. Identifique sua audiência-alvo. Pesquise e identifique os veículos de mídia relevantes. Compile uma lista de contatos de jornalistas, blogueiros e influenciadores. Personalize sua abordagem ao entrar em contato. Envie convites e materiais de imprensa. Faça acompanhamento regularmente. Mantenha sua lista atualizada.

Personalization of work for each communication is the hallmark of good PR. Strategizing the way you relate to each vehicle niche, understanding the relevance of the information you are sharing for that audience and the ways to attract attention is essential.

Tata Motors' launch of the Nexon EV was supported by a media list carefully curated to include outlets and journalists passionate about automotive innovation and sustainability. By focusing on those who had previously covered electric vehicles and green technology, Tata Motors ensured its message reached the most receptive and influential voices, contributing to the Nexon EV becoming one of the best-selling electric cars in India as of 2020.

Diversity in media outlets is indeed crucial for reaching your target audience effectively. It's important to consider a range of media channels, including mainstream media, niche publications, industry-specific blogs, podcasts, and online communities. By diversifying your media list, you can increase the likelihood of reaching different segments of your target audience and accessing a broader range of perspectives and coverage opportunities.

Create customized contact lists, strategically directing content to each audience your client interacts with, this is a smart way of improving your mailing list.

To make a media list for your event- 1. Find reporters, bloggers, and influencers who talk about topics related to your event. 2. Look at newspapers, websites, and social media where they post. 3. Collect their contact details like emails and phone numbers. 4. Sort your list by things like what they cover, where they write, and where they are. 5. Keep updating your list as you find new contacts. Doing these steps helps you create a good media list to advertise your event well.

Segment Your List: Break down your media contacts by category—think media type (print, digital, social influencers), outlet size (local, national), and niche relevance. It's like sorting your music playlist to fit every mood. Keep Your List Dynamic: Regularly update your list to reflect changes in the media landscape. Media contacts change jobs, new platforms emerge, and some fade away. It’s akin to updating your navigation map; it ensures you always find the best route.

The Indian fashion e-commerce platform, Myntra, segments its media list not just by outlet type but also by past engagement and influence levels. For the launch of their sustainability collection, they prioritized eco-conscious lifestyle influencers and fashion journalists, which helped them gain targeted visibility and align with their audience's values. This strategic segmentation underscores the effectiveness of prioritizing media contacts based on their relevance and influence.

Checking your media list is essential in the preparation of your event, ensuring up-to-date and relevant contacts. This not only maximises the chances of meaningful coverage, but also shows professionalism. An accurate list allows you to focus on genuinely interested journalists and media, optimising resources and fostering long-lasting media relationships. Eliminating obsolete contacts sharpens your communications strategy, which is crucial to the success of your event. In short, keeping your media list up to date is key.

Good PR keeps your mailing updated and segmented. Increasingly, journalists and opinion makers change editorials and even media, so it is essential to stay up to date in this context.

Los medios no son tus amigos y buscan una relación ganar ganar, lo primero que debes de hacer es, asegurarte que tu evento sea noticioso para los medios que quieres invitar.