I have found that taking an agile approach to agile is highly effective. What does that mean? For me it means two things. 1) Start with a single project or product so that you, as the leader, can focus on the culture and applying agile principles on a smaller scale. But invite the rest of the organization to observe the use and benefits of agile. Then expand. 2) Don't ask the teams to get good at all of agile all at once. For example, focus the team on getting good at sprint planning before getting good at estimating. After getting good at sprint planning then get good at demos. And so on. Agile is enough of a methodology and culture change that teams need time to achieve mastery (or even goodness)

Yes, redefining my role to address team members' hesitation toward Agile changes is essential for success. Change can be challenging, but as a leader or facilitator, I would focus on building trust, fostering collaboration, and demonstrating the value of Agile practices to the team. • Act as a Change Agent • Provide a platform where team members can voice their concerns without fear of judgment. • Be a Servant Leader • Implement small changes that deliver immediate, visible benefits to the team, Quick wins • Inspect and Adapt via retrospective • Build trust with the team and reduce resistance.

Yes, redefining my role means acting as a coach and facilitator, addressing concerns through open dialogue, providing clear guidance on Agile benefits, and empowering the team with training and support to foster trust and adaptability.

É comum encontrar resistência à mudança, especialmente quando se trata de adotar metodologias ágeis. A equipe pode se sentir insegura com o novo modelo de trabalho, temer a perda de controle ou simplesmente preferir a zona de conforto. Como diretor de marketing, é crucial reconhecer essa hesitação e agir como um catalisador para a transformação. A mudança para um modelo de trabalho ágil exige uma liderança forte e engajada. Ao redefinir seu papel e adotar as estratégias adequadas, o diretor de marketing pode transformar a hesitação em entusiasmo e conduzir a equipe para o sucesso. Lembre-se, a agilidade é uma jornada contínua, e o papel do líder é acompanhar a equipe nesse processo de transformação.