¿Cómo usas tu discurso de ascensor para iniciar una conversación y establecer una buena relación?

Here’s what genuinely worked for me - - Begin with a captivating statement or question to grab attention - Convey the core identity and values succinctly to showcase authenticity - Tailor the pitch to resonate with the listener's interests/challenges - Encourage dialogue by posing a thought-provoking question - Highlight what makes the brand stand out, creating curiosity - Share a concise anecdote that encapsulates the brand's journey/impact - End with an invitation for further discussion or collaboration, fostering rapport

An elevator pitch should always be quick and not more than 45 seconds, to do it perfectly, it should talk about the problems solved and results achieved rather than telling what you do(as its very common). Over here jot down what is the pain point, problems, desires, fantasies of your target audience. Pair those with one of the recent client you worked with and the result that was achieved from that. And this should be tailored as per the target audience and the offerings they are looking for.

Uma proposta de valor é uma declaração concisa que comunica os benefícios exclusivos e o valor que um produto ou serviço oferece aos seus clientes-alvo . Destaca o problema específico que resolve, as vantagens que oferece e por que é superior aos seus concorrentes. Numa entrevista ou mesmo numa conversa informal, é sempre bom lembrar que a conquista do espaço estará entre você e centenas de outros, é preciso saber se os seus valores batem com os da empresa.

To put across your value proposition don't just say from your mouth but instead take the approach of telling your Value proposition by expressing what one of your client said about you backing up with the instance where you displayed it, this subconsciously makes their brain actually belive way more than just saying it from your mouth. So, tell what you help with and follow up with a recent client who said something about you which other's dont provide because of your so and so action, with this mini case study things are more believable.

Creating a profound and genuine brand story is an essential element for building trust and an emotional connection with your audience. If you are struggling, I would recommend using the "Narrative Arc" framework: 1) Exposition: * Introduction of the main character (you). * Provide context about your background, values, and initial circumstances. 2) Rising Action: * Introducing challenges, opportunities 3) Building tension or making decisions. 4)Climax: * The turning point. 5) Falling Action: * How you respond to the outcomes. 6) Reflections gained from the experience 7)Resolution: * The conclusion of the story, where you show your transformation. 8)A sense of closure and reflection on how the experiences shape you.

Um 'gancho' numa história promete intriga, entretenimento e respostas às questões que levanta. Longe de ser uma isca e um truque, um anzol dá uma verdadeira noção do que o leitor pode esperar dos prazeres da sua história. Um gancho brilhante também chama a atenção do leitor desde o início, para incentivá-lo a continuar lendo. Um gancho também pode mostrar uma voz forte desde o início. Explore ótimos exemplos de ganchos para histórias e o que eles nos ensinam sobre como começar forte.

Storytelling is golden these days. Video culture, too. Make your audience laugh, cry, get emotional, and eventually remember you. Play your cards well and you’ll win that sweet awareness.

A story isn't just a hook; it's the entire fishing rod when it comes to capturing your audience's attention and emotion. By weaving a narrative that mirrors your audience's struggles and triumphs, you're not just selling a solution—you're selling a shared experience. Make it vivid, make it emotional, and for heaven's sake, keep it brief. Remember, a story that resonates is a story that sticks. And if it doesn't stick, well, at least you tried. Love and light.

Perguntas apropriadamente desafiadoras, envolventes e eficazes estimulam a discussão entre profissionais e incentivam-os a explorar e refinar sua compreensão dos conceitos-chave. Perguntas do tipo “Isso ou aquilo” ou “Você prefere” podem ser postagens divertidas de engajamento nas redes sociais. Eles são fáceis de responder e ótimos para incentivar o envolvimento ou pesquisar seu público. Dependendo do entusiasmo do seu público por um determinado tópico, eles também podem desencadear um debate nos comentários.

É onde você resume seus pontos principais, reafirma a proposta de valor e convence o público a agir . Um fechamento forte deve deixar uma impressão duradoura no público e fazê-lo querer aprender mais. Contar histórias pode evocar emoções, tornando-se uma ferramenta poderosa para criar um apelo à ação. Tudo isso parece bem teórico, mas as habilidades podem facilmente serem transferidas do papel para uma ação humana.

Own your mistakes and learn from mistakes. We have a Romanian saying - “repetition is the mother of learning”, so do it over and over again, identifying flaws and refining in the process.

As a Personal Branding Consultant, when working with the clients, I suggest to start with the foundations of their Personal Brand : explore values, strengths, passions, and unique qualities. When this step is completed , explore your ideal niche, create your customer avatar (start with one), determine what is the biggest issue your avatar has and what solution you can offer. Based on that craft your USP ( unique selling preposition ). As soon as you gathered the essential elements: Values, Passions , Strengths + Customer Avatar + USP, get ready to write your compelling and concise Elevator Pitch that communicates your story, values, and the impact your prospects will get. Please feel free to reach out if any questions 👋

Ever tried to pitch your brand to a room full of skeptics? It's like trying to sell ice to Eskimos! When we faced the challenge of engaging a disinterested audience, we flipped the script by using humor and personal anecdotes, which humanized our brand and broke down barriers. We also incorporated unexpected visuals and interactive elements, disrupting the usual presentation flow and capturing attention. By addressing common pain points directly and offering unconventional solutions, we built immediate rapport. Remember, authenticity and surprise are your best allies. Love and light.