¿Cómo comunica su visión estratégica y sus objetivos a su equipo y partes interesadas?

review and update your communication regularly, to ensure that it reflects your current situation, goals, and actions. You also need to monitor and evaluate the effectiveness of your communication, by measuring its reach, engagement, and impact.

Communicating a strategic vision and goals effectively is crucial for any leader, ensuring that both the team and stakeholders are aligned and working towards the same objectives. Here's a concise approach to achieving this: Craft a Clear Vision Statement : Regular Updates and Meetings : Utilize Visual Aids : Storytelling : Encourage Two-Way Communication: Set Clear Objectives and Key Results (OKRs): Adaptability and Flexibility: By following these principles and keeping your communication concise and focused, you can ensure that everyone is aligned around your strategic vision and goals, working together towards a common purpose.

Promoting the GWF(General Welfare) of the business with 0.001 well/day or more sustainablly for one year is SMART goal to achive. With this goal the business will be 0.365 well better.

Based on my experience, effectively communicating your strategic vision and goals goes beyond defining them. It's about making them resonate with your team and stakeholders. Connect emotionally and intellectually with your audience by conveying your vision and goals through storytelling, illustrating the 'why' behind your vision and its impact. This embodies the values and mission of your organization. Involve your team in integrating these goals into their roles to foster ownership and alignment. Transparency, continuous dialogue, and regular updates can turn your strategic vision and goals into a collective mission rather than a top-down directive.

A clear mission, vision, and milestones create an environment where stakeholders and team members can see the overall picture and how they can contribute to those goals. The vision must be large enough that the stakeholders and team members can see reaching their personal goals within that vision. This creates buy-in for them and shows they can grow within the company. It also creates clear goals that need to be reached for this vision to become a reality. Having clear goals that can be measured and tracked allows everyone to know if their actions are working toward the goal.

Craft a clear, concise vision that describes your desired future state. Develop SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) that support this vision. Ensure alignment with your organization's mission and values. Write your vision and goals in simple, memorable language. Consider creating a brief mission statement that encapsulates your strategy. Test your vision and goals with key team members to ensure clarity and buy-in. Be prepared to explain the 'why' behind your strategy, not just the 'what' and 'how'.

Break down your vision into specific, actionable goals that align with the bigger picture. Make sure your team and stakeholders understand not just the "what" but also the "why" behind the vision—this creates buy-in and shared purpose. Keep the message simple, focused, and relatable, and adapt it to your audience to ensure everyone is on the same page.

I begin by crafting a clear and concise narrative that paints a compelling picture of the future, emphasizing the "why" behind our goals. This narrative is then shared through various channels, including town hall meetings, team huddles, and written communications. I actively encourage questions and feedback to ensure understanding and alignment. Regular check-ins and progress updates further reinforce the vision, while celebrating milestones and recognizing contributions keeps the team motivated. Additionally, I foster an environment of transparency and trust, where everyone feels empowered to contribute to the shared vision.

I communicate my strategic vision and goals through regular team meetings, direct conversations and detailed updates that align with our company’s values and objectives. This helps keep everyone informed and aligned with our mission.

As a procurement professional, it is essential that strategies be aligned with the vision of the organization to provide value, efficiency, and sustainability. Procurement goes beyond cost savings; it supports supplier relationships, innovation, and ethical sourcing for value for money. It also supports ESG goals through responsible practices that reduce the carbon footprint of the organization. Proactive risk management includes supplier diversification and regulatory compliance that ensure supply chain stability and business continuity. Collaboration with stakeholders ensures that procurement decisions fall in line with organizational priorities.

Regardless of audience, strive for simplicity. What 'simplicity' means will differ depending on your audience. For example, what an audience of engineers would consider simple will be very different from what an audience of accountants. You can communicate your strategy in the simplest way by asking yourself 2 questions: 1. What does your audience tend to need to make decisions or take action? 2. What level of context do they like to receive? (some audiences like a lot of context, some just like to be told the headlines) Communicating your strategy and vision in a way that is consistent with the answers to these two questions will keep your narrative simple and maximize your chances of getting broad alignment.

Connect the audience's role to the outcomes. How does the Information Technology team impact a clinical quality objective? Inspiring curiosity and ownership will exponentially improve results.

While understanding your audience is critical, we often underestimate the power of surprising them. Predictability can lead to boredom. • Flip expectations. Surprise ignites engagement. • Challenge your audience. Comfort doesn't always mean growth. • Speak indirectly as well as directly. Let them piece together the most surprising insights of your strategy. • Forget tailor-made messages. One bold statement can resonate more broadly. • Diversity in communication beats personalization. Reach beyond your imagined audience.

Identify key stakeholder groups and their unique interests. Tailor your message to address specific concerns of each group (e.g., team members, executives, investors). Research your audience's background, motivations, and communication preferences. Use language and examples that resonate with each group. Anticipate potential questions or objections and prepare responses. Consider cultural differences when communicating with diverse audiences. Develop a stakeholder map to ensure you're addressing all key groups.

Tailor your message to what matters most to each group—whether it’s your team, clients, or leadership. Focus on the aspects that resonate with their interests and responsibilities. Use clear language, avoid jargon, and be prepared to address any concerns they may have. The more you align your message with their priorities, the better they'll understand and support the strategy.

I have learned that maintaining consistency in the communication style and tone is really important, as it reinforces brand identity and helps the audience connect with the message. This consistency builds trust and reliability, it simplifies the understanding of the content, ensuring that the audience can easily grasp and relate to what one is saying, ultimately making the strategy more effective.

Choosing the right channels and formats is key to effectively communicate your strategic vision. Reflect on your audience's preferences and the stage of strategy implementation. Ask yourself: Are the methods chosen accessible and engaging for your audience? This careful selection ensures your message not only reaches but truly resonates with your team and stakeholders, driving collective action towards your goals.

The choice of medium is important, but so is the courage to experiment with unconventional ones. In an era of digital saturation, the physical might have a profound impact. • Go offline. In a digital world, paper stands out. • Mix mediums. Merge the digital with the tangible for unexpected experiences. • Rethink accessibility. What's "appropriate" might not always be impactful. • Challenge consistency. Unpredictability can enhance engagement.

Select communication channels that best reach your target audiences. Consider a mix of formal (presentations, reports) and informal (emails, chats) methods. Use digital platforms for wider reach and engagement. Tailor formats to suit different learning styles (visual, auditory, kinesthetic). Ensure consistency across all channels. Consider the timing and frequency of your communications. Use a communication plan to organize your approach across different channels and audiences.

Use a mix of communication methods—like team meetings, emails, and presentations—to reach different audiences effectively. Tailor your format to the message; for instance, use visual presentations for complex ideas and straightforward emails for quick updates. Ensure that key messages are consistently reinforced across all channels. By choosing the right approach for each audience, you make your vision more accessible and engaging.

Storytelling is likely the most critical element in gaining buy-in from your team on a strategic plan. Not only do you need to tell them a clear story, but you actually have to take them on a journey with you - from inception to your vision. It may sound cliché, but individuals are not likely to buy into a vision unless they see if for themselves. Giving team member the ability to digest, observe, and realise the brilliance of your vision takes time, so don't expect that a 1 hour meeting where you tell your story will win everyone over.

What worked for me is using simple visuals to depict what's changing around, what's changing inside the organization and what problems and opportunities are being addressed in near term vs long term. A next level of visual is to show the connections between what they are doing with the strategy and objectives. Making it a practice for regular conversations and touch points keep the context in tact.

Many people don't see the difference between strategy and a plan and often mix up between the two. If you want to come off as strategic to the trained eye. Make sure you understand this - strategy addresses logic, whereas a plan addresses activities/action. When communicating your strategy, focus on the logic behind how one thing affects another. Plan - "we are going to broadcast soothing music in the supermarket and put the discounted items all the way at the back of the stall" Vs Strategy - "by increasing the time customers spend in the supermarket, we increase the average amount spent per customer as they pick more items up along the way"

I always suggest managers use different visual elements to help them communicate their vision to stakeholders. It is very useful to use storytelling when explaining to the audience different situations that involve your company. For example, it could be to better explain the aspirational vision using the Lego Serious Play methodology that shows all the contents in a 3D landscape using metaphors. It could be talking about best practices in teams using photo walls or short videos during the presentation. Or it could be to better explain the key points of the strategy using murals or slides (1 idea = 1 slide).

While stories and visuals captivate, direct, unadorned facts can sometimes strike harder. In a narrative-driven world, stark reality can be your boldest character. • Sometimes, ditch the story. Let data speak. • Visuals seduce, but clarity convinces. Simplify to the extreme. • Use anti-stories. Share failures as openly as successes. • Replace characters with charts. Some stories are better told in numbers. • Embrace minimalism in visuals. Less often says more.

Craft compelling narratives that illustrate your strategy's impact. Use real-world examples or case studies to make your vision tangible. Develop clear, engaging visuals (infographics, charts) to simplify complex ideas. Use metaphors or analogies to explain abstract concepts. Create a visual roadmap of your strategy. Use video content for more dynamic storytelling. Ensure all stories and visuals align with your core message. Consider creating a brief 'elevator pitch' version of your strategy.

Stories help illustrate the journey and impact of your strategy, making it more relatable and memorable. Visuals, like charts or infographics, can simplify complex information and highlight key points effectively. Combining these elements helps engage your audience, making your vision more tangible and inspiring, and ensures that your goals resonate with everyone involved.

Everyone in an organization should understand exactly how their role contributes to the mission and vision. This understanding enhances employee engagement and can enable employees to identify opportunities for #innovation. Leaders play a crucial role in making this clarity happen, especially when new strategies are launched. One effective method I have used is facilitate workshops with managers & employees to develop "elevator pitches” - concise summaries of what each employee does, why they do it and how they connect to the company’s strategic objectives. It is a great team building exercise and equips employees with a concise statement to share with others to create common understanding.

Many a time, a simple thing which gets ignored is the purpose behind doing things. There is always a great deal of eagerness and willingness to jump into doing things. This is like missing the forest for the trees. Taking a pause time to time and revalidating the purpose and the alignment of the tasks in hand with the purpose helps in coming back on track.

Empowering your team and stakeholders through a strong strategy process is key to a succesfull execution. I have great experiences following a strategy process in 8 steps starting by analysing the current business model and engaging a diverse team in workshops discussing must win battles, challenges, opportunities and initiatives. Engaging them through such a process soliciting input, acknowledging contributions, and providing necessary resources enhances commitment and fosters a sense of ownership. Creating opportunities for collaboration and learning, such as workshops promotes a culture of development and innovation and at the same time builds culture and capabilities.

Involvement is crucial, but so is leadership. There's a fine line between democracy and directionlessness. • Lead, don't just listen. Vision requires decisiveness. • Autonomy over consensus. Empower through responsibility, not just voice. • Set boundaries for involvement. Too many cooks spoil the strategy. • Prioritize expertise. Not all opinions are equal. • Encourage dissent. Conflict can lead to more substantial commitment.

I believe strategic empowerment comes through a combination of: Vision + Strategy-in-Action A clear, confident and well-thought out Vision is the mandatory first step for effective Strategic Planning & Communication. True vision happens by inspiration. I strongly believe in the formula that all success is 1 % Inspiration + 99 % Perspiration. So the final value of the Vision and Strategic Planning is delivered through Strategy-in-Action. Effective planning and operational execution of the Vision and Strategy via timely and production 'action' is the key to success.

Solicit input from team members and stakeholders during strategy development. Create opportunities for two-way dialogue (workshops, forums). Acknowledge and incorporate valuable feedback. Assign clear roles and responsibilities in executing the strategy. Provide necessary resources and support for implementation. Celebrate milestones and successes along the way. Foster a culture of open communication and continuous improvement. Consider creating strategy champions within different departments.

Encourage their input and feedback, and make them a part of the journey. When people feel they have a stake in the process, they’re more likely to be engaged and supportive. By actively involving them, you not only align them with the vision but also harness their insights and ideas, making the strategy more robust and collaborative.

Regularly review and update your communications to keep everyone aligned with any changes or progress. Check in with your team and stakeholders frequently, gather feedback, and adjust your messages as needed. This helps maintain clarity and ensures that your strategy remains relevant and top-of-mind for everyone involved.

It's crucial to connect the organization's overarching strategic goal with the daily, often routine, and sometimes mundane tasks performed by individual employees. Then will the employees understand themselves to be part of something bigger than themselves. This concept brings to mind an anecdotal story about three bricklayers engaged in the reconstruction of St. Paul's Cathedral. The first bricklayer viewed his work as a means to provide for his family, stating, 'I'm just a bricklayer, putting in hard work to support my family.' The second described himself as a builder constructing a wall. The third proudly declared, 'I am a cathedral builder, contributing to the creation of a magnificent cathedral in honor of The Almighty.

Establish regular intervals for reviewing and updating your strategy communication. Set up feedback mechanisms to gauge understanding and engagement. Use metrics to measure the effectiveness of your communication efforts. Be prepared to adapt your message as circumstances change. Keep stakeholders informed of any significant updates or shifts in strategy. Create a system for capturing and addressing questions or concerns that arise. Consider using pulse surveys to quickly assess team alignment with the strategy.

Shifting from growing profit-value-GDP to promoting GWF(general welfare) management strategy is the only solution to fundamentally improve business, life of people and be succesfull to any business.

In the world of business growth, it is crucial for owners to remember that not knowing the alternative is a common factor in all actions. Instead of relying on random approaches used by others, it is far more advantageous to make data-driven decisions. By taking educated risks, one can navigate the unpredictable terrain of entrepreneurship. What does this mean? Well, decisions act as the driving force behind all actions, and it is essential to acknowledge that risk will always be present, regardless of whether the decision turns out to be right or wrong. Rather than trying to eliminate risk altogether, or worse, delaying decisions indefinitely, business owners should focus on minimizing risk to increase their chances of success.

I agree with the contributors that recommend consistency in tone and simplicity of messaging. Goals and vision should provide the communications framework for annual reports, Board and investment community presentations, and internal communications. While your advertising partners and public relations firms should help communicate the vision and goals, it is not their place to create the vision. The vision must flow from the foundational identity of the firm and may span generations of leaders. In the end, the most effective way to communicate a vision is to live the vision. Communicate it through absolute alignment in your decision making, your policies, and your managerial practices.

Es importante también, promover la coherencia en la comunicación: Asegurarse de que todos los miembros de tu equipo y partes interesadas estén alineados en cuanto a la visión y los objetivos estratégicos. Esto requiere una comunicación coherente y consistente en todos los niveles de la organización, así como en todas las interacciones con partes interesadas externas.

There's also unparalleled strength in focus. Sometimes, what you choose to exclude speaks louder than what you include. • Embrace omission. Silence can be strategic. • Not all stories need telling. Choose what shapes your legacy. • Quality over quantity. Make every word, every action count. • Narrow focus for broader impact. Depth beats breadth. • Leave them wanting more. Mystery can be a powerful motivator.