A continuación, le indicamos cómo puede sobresalir como delegado en Ventas Médicas.

Knowing one's product is essential, however, knowing one's competitive product as well as your product is even more powerful. When presenting the features, advantages and benefits of one's own product, be knowledgeable of the comparison of the products in the same therapeutic class. By relating it to those in the same category of products you make the presentation more relevant to the prospective user. It contrasts for the would-be user how much more effective, safe, convenient and cost-effective your product is compared to others available (your audience is already making comparisons while you're giving a sales presentation). So, sell your product with same knowledge that your competitor has of their product; It will build credibility!

In addition to all above important points I have to find some USP. Unique Selling Preposition. It may be strong or weak, I have to make it very strong and to highlight it very Strongly. For example, all refrigerator have "Poly Urethane Fiber" as an insulating lining. One Brand can use it as USP - Only Refrigerator with "Puf". While promoting Diclofenac Sodium, as NSAID a Brand can Highlight Safety of "Enteric Coated Granules". USP should be used as Punch Line.and Continuously. Untill it becomes Identity of Brand.

"Working Hard" to know the market makes the "Product movement Easy". "Market Research" in Medical it is RCPA. "Retail Chemist Prescription Audit" it shows the way to promot our Product so long all PPPPs are meant in Marketing.

Relationship with all customers ( Doctors) and Chennal Partners ( Retail Chemists ) can beat all hard hurdles of Sales Excellence. Relationship must be with Sincere Intents and Care.

Effective communication is a vital factor for excellent performance of the Product. We have to manage Communication at all fronts. 1 Internal Communication 2 External Communication. Positive words of mouth plays as crucial boosts to product performance. Many time Buzz creation helps a lot.

Comparison with Standard or Sales Reviews vs Objective gives real Learning Points. What factors helped the Product Performance to be excellent. If missed objective Introspection points are The Learning Points. Working on Learning Points will be real Continuous Learning or updating.