Relevance

Discover the world of Relevance – our team, services, and commitment to excellence. Check out our professional corporate video and explore how our services can benefit your business. Thank you to the Relevance team for all of your hard work! #Relevance #DigitalMarketing #ProfessionalServices #CorporateVideo #RelevanceDigital #LuxuryDigitalMarketing

Discover how Blue Fund and Fond Bleu Monaco can cover up to 70% of your marketing costs for 8 months, empowering your business to innovate, grow, and thrive in Monaco’s digital economy. Partner with Relevance, your trusted digital marketing experts, to make the most of this government-backed initiative. From SEO and PPC to website optimisation and digital strategy, we’ll help you unlock your full potential. To learn more about how your business can benefit, read our latest blog linked below.

The impact of the US election, catamarans, AI, Tier III requirements, a changing demographic, and sustainable design solutions; just some of the latest insights discussed by leading yacht industry experts in my article below over on the Relevance blog.

The UK government’s recent decision to abolish the non-domiciled tax status, effective April 2025, has sent waves through the wealth management industry. Historically, non-dom status allowed qualifying individuals living in the UK to avoid paying tax on income earned outside of the country —a major benefit for ultra-high-net-worth individuals with significant overseas income. However, starting next year, a new residence-based tax system will take its place, affecting income, capital gains, and inheritance tax obligations for non-doms. With countries like Monaco, Switzerland, and the UAE offering tax incentives, there’s much speculation about a potential exodus of the ultra-wealthy from the UK. But will the super-rich really leave? To learn more about the impact of the UK’s non-dom changes and where UHNWIs may be headed next, read our latest blog linked below.

Relevance successfully organised a high-impact press trip for Hill Robinson and Moravia Yachting at the Monaco Yacht Show, resulting in extensive media coverage across leading publications such as Forbes, The Telegraph, The Times, and SPEARS Magazine. Additional features appeared in Upscale Living Magazine, Monaco Life, Hotels Above Par, and others, collectively reaching a global audience of over 109 million. A remarkable achievement in showcasing the luxury yachting industry on a global scale.

Curious about what the super-rich are investing in this year? From record-breaking watches like the Patek Philippe Grandmaster Chime to iconic luxury cars and rare art pieces, the top luxury investments of 2024 reveal how Ultra-High-Net-Worth-Individuals are indulging their passions while diversifying their portfolios. Explore exclusive collectibles such as vintage wines, stunning yachts, and even Babe Ruth’s historic jersey that made headlines. To learn more about the most expensive luxury purchases of 2024, read our latest blog linked below.

The superyacht industry is transforming as millennial owners take charge. The recent Monaco Yacht Show highlighted this shift, showcasing a focus on sustainability, wellness, and advanced technology. Greener options are on the rise, with hybrid and fully electric vessels like the Sanlorenzo M/Y ALMAX leading the way. Wellness facilities, including yoga studios and spas, are now essential, as seen in luxurious yachts like M/Y KISMET and M/Y GOLDEN ODYSSEY. Innovations in AI-driven systems from companies like Videoworks and YachtEye are enhancing life onboard, while expedition yachts like M/Y PLANET NINE and M/Y BOLD cater to adventurous spirits seeking unique experiences. Read our latest blog linked below to learn more about this exciting evolution in the superyacht industry.

Another great piece of coverage for Hill Robinson & Moravia from the Monaco Yacht Show. Great to have the local press Monaco Life featuring Amaryllis and HBC to Monaco UHNW Residents - thank you to Niki, the Relevance press team and the teams at Hill Robinson & Moravia.

Some great coverage from Chrissie at Forbes USA for our clients Moravia & Hill Robinson at the Monaco Yacht Show. Thanks Chrissie!

Why did I call our company Relevance Relevance? Thank you, Ali, for this insightful article on ‘Relevantness.’ It effectively captures the essence of why the name remains pertinent to our ultra-niche targeting of UHNWI audiences. Although we have evolved from a niche SEO agency into a full-service agency specializing in UHNW targeting, the core principles remain unchanged. Niche and relevance are closely related because operating within a niche inherently requires a high level of relevance to a specific, well-defined audience. A niche focuses on a narrow segment of the market, and success in that niche depends on delivering products, services, or content that are particularly meaningful and valuable to that target group. Relevance ensures that the offerings resonate with the unique needs, interests, and preferences of that audience, which is essential for maintaining engagement, loyalty, and market position. ‘Relevance is the degree of relation between your content and user queries on search engines. Whatever your content meets and responds to your audience's questions and intentions better, your contents are shown on the top links.’