ORNEST

🌟 ORNEST: Our identity 🌟 🖋️ The name We wanted a name that resonates globally, transcending language barriers, while embodying our mission.  ORNEST draws inspiration from "ornamentation"—to adorn, beautify, and empower. Our purpose is to circulate beautiful objects, enabling our Members to feel confident and radiant.  The suffix "EST" adds intensity, suggesting the "most adorned" or the "most elegant," amplifying this vision.  ORNEST also evokes "gold" (or) and "nest"—a safe haven for precious items.  The circularity of the "O" reflects our commitment to the infinite movement of luxury. 🖋️ The graphic design Crafted by the renowned design studio Brand Brothers, our visual identity perfectly embodies the multifaceted essence of ORNEST. The logo’s dual typography balances elegance and trust: "ORN" reflects sophistication with refined, graceful strokes, mirroring the artistry of the pieces we circulate. "EST" conveys reassurance and reliability, reinforcing the trust central to our peer-to-peer model. Our branding remains deliberately minimalist, letting the pieces and their rich Maison legacies take center stage. Join us in shaping the future of luxury! 🌍 #LuxuryReimagined #SustainableLuxury #PeerToPeerRental #ORNEST #FutureOfLuxury

💫 Exciting insights from the European Fashion Alliance's 2024 report, "The Status of European Fashion," reveal the urgent need for sustainability and innovation in our industry. 66% of respondents believe the general public image of the fashion industry is "rather negative" or "negative," primarily due to concerns about ethics, sustainability, and waste. With 88% of organizations investing in sustainability, it's clear that the fashion sector is committed to change. However, over 50% still lack the tools needed for a full transition. Key takeaways: - Sustainability: Implementing repair, recycling, and reuse programs is crucial. - Durability: Producing high-quality, long-lasting products is essential. - New Modes of Consumption: Promoting resell and rental models can reduce waste and encourage responsible consumption. At ORNEST, we're proud to be part of this movement. Our online C2C rental marketplace for luxury handbags and jewelry offers a sustainable alternative to traditional consumption. By renting instead of buying, we reduce waste and promote a more circular economy. Let's work together to create a more sustainable, innovative, and inclusive fashion industry. #SustainableFashion #Innovation #CircularEconomy #FashionIndustry #EuropeanFashionAlliance https://lnkd.in/eRvsNN6f

🌟 ORNEST: Our Vision 🌟 We envision a future where Luxury is not just owned, but experienced and cherished. We believe that Luxury can be: - More Responsible: We promote reuse, refurbishment, and experiences over ownership, reducing the demand for new products. - More Accessible: We bring timeless craftsmanship to a broader audience, making luxury icons more desirable and accessible despite rising prices. - More Transparent: We leverage new technologies to ensure full traceability, transparent pricing, and a deeper understanding of environmental impacts, driving innovative consumption models. Join us in redefining the future of Luxury. Nathalie & Arthur, Co-Founders #LuxuryReimagined #SustainableLuxury #PeerToPeerRental #ORNEST #FutureOfLuxury ornest.com

💫 A great initiative from JACQUEMUS aligning with 73%* of luxury clients who now crave unforgettable experiences over ownership. The new era of luxury is here: it's about living it, not just owning it." *McKinsey & Company

🌟 Revolutionizing Luxury: Smart Shopping Meets Sustainable Style 👜💍 In today's fashion landscape, value for money and smart shopping are more crucial than ever. According to the Business of Fashion-McKinsey State of Fashion 2025 Consumer Survey, over 70% of consumers plan to continue shopping from outlets or off-price retailers and over 60% plan to buy or sell on resale websites, even with increased discretionary budgets. This trend highlights a significant shift towards cost-conscious behaviors. ORNEST's model of renting iconic jewellery pieces and handbags is at the forefront of this movement. We offer high-value experiences without the premium price tag, allowing clients to enjoy luxury items sustainably. By renting instead of buying, our Members can stay on-trend while being mindful of their spending. Our Owners also access a new way to monetize the pieces that are sleeping in their closets in a secure way. Join us in creating a future of luxury that is more circular and value-driven. Let's redefine how we experience luxury, one rental at a time. 😉 #ValueForMoney #SmartShopping #LuxuryRental #SustainableFashion #StateOfFashion2025

🌟 ORNEST: Why? 🌟 We have extensively examined the luxury market in recent years, leading us to 3 key observations that inspired the creation of ORNEST: - Environmental Impact: The luxury industry has a significant environmental footprint, primarily from resource extraction and production. Astonishingly, over 90% of luxury items lie unused in safes and closets, exacerbating this impact. - Inherent Durability: Luxury goods are known for their exceptional craftsmanship, high-quality materials, and timeless designs. These items are built to last and should circulate endlessly. - Changing Consumer Dynamics: The luxury market is evolving with the rise of e-commerce for high-value items, the burgeoning second-hand market, and a growing preference for luxury experiences over mere ownership. Peer-to-peer luxury rental is THE solution. Join us in shaping the future of luxury! Nathalie & Arthur, Co-Founders #LuxuryReimagined #SustainableLuxury #PeerToPeerRental #ORNEST #FutureOfLuxury

💡Reinventing Luxury through Storytelling and Connection Is Now Essential! The latest Bain report reveals the personal luxury goods market will dip by 2% this year, despite strong long-term fundamentals. To thrive, luxury stakeholders must now embrace 3 key pillars:  - desirability rooted in craftsmanship and creativity,  - genuine connections that extend beyond transactions,  - and flawless service powered by technology. In a world where exclusivity alone isn’t enough, luxury’s future will belong to stakeholders that blend heritage with bold, purposeful reinvention. 🌟 ORNEST is proudly part of this shift, reimagining luxury through an innovative approach to jewelry and bags that aligns with the expectations of today’s discerning clients.

🌟 Introducing ORNEST: the 1st peer-to-peer luxury rental platform! 🌟 Our mission: We seamlessly connect Luxury Enthusiasts in a secure environment. Renters gain access to a curated selection of iconic pieces, while Owners can monetize their assets. ORNEST handles everything: authentication, insurance, storage, transportation, publishing, and payments. Our curated selection focuses on timeless desirability and durability, starting with bags and jewelry, with plans to expand into other categories. Join us in shaping the future of luxury! #SustainableLuxury #PeerToPeerRental #ORNEST #FutureOfLuxury #Entrepreneurship #Innovation