MMGY Global

Americans are hot to go on vacation in 2025. 🛫 MMGY’s 2024 Portrait of American Travelers® “Winter Edition” noted a significant 7% rise in travel intent since Q4 2023. 🛫 Many Americans are looking to take their international trips between now and April 2025 to take advantage of off-season crowds and pricing. 🛫 While the average amount Americans expect to spend per vacation and the number of trips they plan to take have both increased, so has their interest in travel brand loyalty programs. Gotta earn those rewards! 🛫 Are influencers the new celebrities? Travelers certainly seem to trust their endorsements more, shifting a decades-old paradigm. Read more about these highlighted trends at the link below. https://lnkd.in/gsbDTtn5

Chicagoans had thought they’d seen it all. Then they saw this: Destination Ann Arbor–branded ride shares. Sporting a refreshed brand message and covering thousands of miles in the Windy City, this inventive out-of-home campaign really drove results. What were the results? Find out at the link below. https://lnkd.in/grDWHEni

“It’s entirely about service to others.” MMGY Global CEO Katie Briscoe discussed her career journey with Marie Albiges, managing editor for Women Leading Travel & Hospitality. Sharing some insights about intentionality, Katie also delves into the moments that shaped her leadership style and defined her path to CEO. Katie drops some great advice for anyone’s career: → Having the ability to “fail forward” and adopt a growth mindset → Operationalizing inclusion supports trust and multicultural collaboration → Building in opportunities and rewards for innovation from anyone in the company → Understanding that the way you make people feel is more impactful than you might think To read more in Katie’s own words, check out the Q&A at the link below. https://lnkd.in/gGHbU6wU

What a lovely event at ILTM with Afar and MMGY Global. It was great to connect with so many partners across the luxury segment. Thank you for a fantastic evening. 🙏

MMGY Global is thrilled to have partnered with Mindtrip, Inc.to bring their AI trip planning tool to the new Visit Costa Rica website: https://visitcostarica.com. In our initial user testing, users were thoroughly impressed with how intelligent and easy the technology is to use and how it empowers them to plan their trip. We can't wait to see how travelers' adopt this new travel planning solution. I will add that this is the first travel itinerary website solution that I have ever endorsed to a client because of how intelligent and holistic it is in its approach to helping individuals and groups plan their trips. Integrations with data feeds from Google, Tripadvisor and others ensure the user doesn't have to leave the DMO website to get all of the information they need to make a decision and start planning.

Raise your hand if you have ever personally been a fan of “Mean Girls.” If your hand went up, then you’re in good company – and we see you wearing pink today! In partnership with our client CheapCaribbean, we orchestrated a collaboration with Broadway Plus and Grand Oasis Cancun to throw “The Fetchest Party of the Year” on National Mean Girls Day. Was it fetch? And did everyone wear pink? Find out at the link below. https://lnkd.in/g3nByamv

Everyone’s wondering – what’s going to happen in 2025? Wonder no more about where media is trending. MMGY media expert Carrie Gill maps out the trajectory of media trends you may – and may not – have on your radar. Dig into these trends here: https://bit.ly/3Vj0YtR

What happens when top executives in travel talk behind closed doors? At MMGY Global’s Mojo Summit EMEA, they unravel the common threads that connect them, whether they represent an airline, DMO, CVB or hotelier, and discover how they can best support one another. Hosted in London in early November, the event featured MMGY Global and industry thought leaders presenting on topics ranging from the current state of travel to the power of inclusive marketing.

🌍 AI isn’t just a tool—it’s driving the future of travel. Are you ready to explore what’s next? Join Robert Patterson, SVP of Marketing Technology at MMGY Global, at Marketing Outlook Forum in Fort Worth, Texas, January 27-29, 2025, to uncover how AI is reshaping the travel and tourism industry. ✨ Discover AI-driven personalization and real-time engagement ✨ Learn about predictive analytics and immersive experiences ✨ Explore ethical AI and workforce transformation Get actionable insights and a clear vision for the future of travel marketing. Don’t miss this chance to stay ahead at #MOF2025. #AI #TravelMarketing #TourismInnovation #FutureOfTravel #DigitalTransformation #MarketingTrends #FortWorth

Join MMGY Travel Intelligence VP of Research & Analytics Simon Moriarty at the Travel & Adventure Show's 6th annual American Traveler Trends Forum, the premier virtual event for uncovering the latest travel market insights and strategies. During the webinar, Moriarty will present insights on American traveler psychographics, booking behaviors and the evolving media landscape – as well as actionable strategies you won’t find anywhere else. Following this presentation, MMGY VP of PR Sara Gorgon will moderate a panel of esteemed travel writers who will dive into these findings and discuss the trends driving travelers' decision-making for the year ahead. This is a must-attend event for senior tourism, marketing and PR professionals. We look forward to connecting with you! #MMGY #MMGYGLOBAL #IndustryInsights #TravelTrends #Webinar