Boucheron

Boucheron's boutiques are ready to celebrate the festive season. Immerse yourself in the wonderful worlds of the Gates of Wonders campaign. Step through the door of our iconic address on Place Vendôme and let yourself be enchanted. #Boucheron #BoucheronHoliday #GatesofWonders

This year, Maison Boucheron won the Gold Prize in the Brand Content category of the 19th edition of the Grand prix Stratégies du Luxe for its video concept 'Les Sons du 26 Vendôme'. This miniseries in four episodes broadcasted by MAD welcomed Clara Luciana, Sami Outalbali, Jain, and the duo Pomme and MC Solaar to reinterpret original songs within the 26 place Vendôme flagship. (Re)discover the episodes: Clara Luciani : https://lnkd.in/eM6a8s_X Sami Outalbali : https://lnkd.in/eC7rrGMN Jain : https://lnkd.in/ecNdGnQS Pomme et MC Solaar : https://lnkd.in/eaiirxaN #Boucheron #LesSonsdu26Vendôme

I'm thrilled to announce Boucheron's latest milestone: the opening of our new boutique in Las Vegas at the prestigious Fontainebleau. Following the inauguration of our first New York boutique on Madison Avenue last September, this represents another exciting step in our U.S. expansion. As we continue to strengthen our presence in the U.S. market, this vibrant city with its international influence was the natural next step. This is just the beginning of our American journey, so stay tuned!

This festive season, Boucheron ambassadors open the Gates of Wonders. Global brand ambassador Han So-hee leads you towards an enchanted path lined with Quatre creations. The bold collection born in 2004 is a blend of four patterns from the archives, expressing Boucheron's innovation and creativity. Quatre is for those who embody the strength of character. #Boucheron #BoucheronHolidays #GatesofWonders #Hansohee

This festive season, Boucheron ambassadors open the Gates of Wonders. In global ambassador Mila Al Zahrani's world, Serpent Bohème pieces reach extraordinary scales. With its teardrop shape, gold work and honeycomb pattern on the back, the collection illustrates the traditional jewelry craftsmanship of the Maison. This iconic design has been endlessly reinterpreted since its creation in 1968. #Boucheron #BoucheronHoliday #GatesofWonders #MilaalZahrani

From Old Bond Street to Osaka, Singapore to Taipei, follow Boucheron's enchanting journey this holiday season. Step into our boutiques around the world and discover the magic behind the Gates of Wonders. #Boucheron #GatesOfWonders #HolidaySeason

This festive season, Boucheron ambassadors open the Gates of Wonders. Alexa Chung finds herself in a world where Plume de Paon creations defy gravity. Sculpted in volume, all in lightness, the peacock feather has been an icon of Boucheron Nature for more than a century and a half. Nourishing the Maison's creativity ever since then, it is always depicted as free and untamed, revealing an ethereal grace. #Boucheron #BoucheronHolidays #GatesofWonders #AlexaChung #PlumedePaon

Step through the Gates of Wonders this holiday season. For the upcoming festivities, Boucheron's ambassadors open the Gates of Wonders. Join Mina, Han So-hee, Alexa Chung and Mila Al Zahrani and embark on a journey to discover creations that defy gravity, grow to extraordinary scales, and lead you down enchanted paths. In each world, explore the Maison's iconic collections and find the pieces that resonate with your style. #Boucheron #BoucheronHoliday #GatesOfWonders

Last week, Maison Boucheron unveiled its latest Carte Blanche High Jewelry collection, ‘Or Bleu’ in the city of Beijing, China. With this collection, our Creative Director Claire Choisne pays homage to water, a vital and precious resource. More than just High Jewelry, 'Or Bleu' is an ode to the memory of water, inspired by the raw, powerful waters of Iceland. Pushing creative boundaries once again, Boucheron has captured naturalistic impressions of water's color, texture, flow, reflections, and transparency. Each of the 26 High Jewelry creations serves as a snapshot of nature, frozen in its most raw state. Along with our Global Brand ambassadors Zhou Dongyu and Xiao Zhan , we were honored to present this collection to our esteemed guests in Beijing, continuing 'Or Bleu's journey around the world, after Paris and New York. #Boucheron #OrBleu #CarteBlancheHighJewelry

Boucheron recently hosted a High Jewelry event in London, offering guests a unique, immersive, and interactive experience into the Maison's rich history and one of its most iconic creations: the Question Mark. The event centered around 'The Great Enigma', challenged guests to uncover hidden Question Mark necklaces within the venue. Attendees embarked on a journey through Boucheron's past, interacting with five characters based on significant figures from our Maison’s history: the Heir to Lady Curzon, Frederic Boucheron, Freda Dudley Ward, the Maharaja of Patiala, and the Countess of Castiglione. Each character presented clues leading to the discovery of a Secret Room, where Question Mark creations were safely kept. We're thrilled to have offered our guests this innovative and engaging way to experience Boucheron’s universe and look forward to creating more. #Boucheron #HighJewelry #London