Brand value is not just about positioning a brand it's also about staying true to the values that your brand stands for. If you are struggling to convey brand values, here might be some things that you should reflect upon to reframe it for your content: 1) What was the integral value behind creating the brand in the first place? 2) Have those values stood the test of time all these years? 3) Do people universally still resonate with the values that your brand has been conveying all this time? 4) Has there been any shift in the target audience over the years when it comes to your brand values? 5) What are some things that we can do differently which won't impact our values but also makes the brand resonate with the audience?

Being vocal for local. The emotional quotient is always the best vehicle to reach the target audience. Reflecting on their voice, developing simple strategies, and building up stories that connect to their lives, ethnicity or social setup always ranks high.

Here are some ways to opt for: 1) Create Relatable Content If your audience relates to your content, there’s a bigger probability that they would engage more with it & connect with your brand ethos. The best content is what resonates with the audience. 2) Touch on Emotion Emotionally touching ads or content that is curated to knock on sentimental topics is always a win. Blend in your brand ethos with this strategy & you’re good to go. The expat who’s saving up to go home for Christmas? The poor son who becomes successful & buys a diamond necklace for his mother? Yeah, these are the kind of things that connect with people & leave a lasting impression. 3) Be Subtle About it Whatever strategy or content format you choose: Be subtle.

Conveying brand values on social media starts with authentic and relatable content. Here's how to engage effectively: Tell real stories 🌟: Share behind-the-scenes moments or customer journeys that showcase your values in action. Engage genuinely 🤝: Interact thoughtfully with your audience to demonstrate that your values drive your relationships. Spotlight testimonials 💬: Use user-generated content and feedback to reinforce how your brand resonates with real experiences. Authenticity builds trust, and trust builds loyalty. 🌟

This really depends on the type of industry they are in. In most cases, people who create content are either educators or entertainers, or both if you have the right personality. Divide your content into segments, and always mix it. Try to find trendy videos in your niche and look for inspiration (maybe even copy some of the stuff). Also, its good to use CTA for each posts, and make people comment. This is working very well for our clients as the algorithm pushes our content even more. (especially good for Podcasts shorts and episodes)

Conveying brand values on social media requires authentic storytelling that connects emotionally with your audience. Active engagement, like responding to comments and participating in discussions, demonstrates your values in action. Sharing testimonials and user-generated content highlights positive experiences with your brand. Consistency in these efforts builds trust and reinforces your brand identity effectively.

Il faut toujours choisir son audience sur base de ce que sont nos objectifs. Ensuite, les contenus doivent être alignés à l'image qu'on veut refléter. C'est tout ce qui est essentiel. Les publications doivent être adaptées au besoin de l'audience. Elles doivent melanger émotion et raison. Cela relève du fond. Pour ce qui est de la forme, le style doit être soigné et à son tour, adapté. Le formats peuts peuvent être variés aussi pour éviter la monotonie. Après on pourra tenir compte de la régularité, afin de construire une sorte communauté.