Que faites-vous si le lancement de votre produit en R&D produit nécessite un retour d’information et une évaluation pour réussir ?

In my experience gathering meaningful quantitative data during this phase is difficult unless you have a pipeline of users, coming from another product or channel. Gathering qualitative data by talking to real users and interviewing them about any assumptions that were made during product making, to prove or disprove, is the most valuable step.

From my experience, getting into exchange with your target consumers is of utmost importance before launching a new product. We often think we know what consumers' needs are. However, they can differ in so many ways. Sometimes it about subtle aspects which we can learn from consumers that make the difference between a top or a flop innovation. Getting into exchange with consumers can happen in many different ways. It all depends on what you want to find out. This should be your first step...define the target of the research. Once you have defined your target, look for the right research methodology. Sometimes a qualitative in-depth interview is the best solution. Sometimes a quantitative concept-and-use test e.g.

1. Focus on Outcomes, Not Outputs: Your product must solve user problems and deliver value to them. Define specific outcome metrics tied to user needs. 2. Leverage User Research & A/B Testing: Gather feedback throughout the development process, not just at launch. Conduct usability tests, user interviews, and A/B testing to identify areas for improvement before a full rollout. It is essential for continuous learning and improvement. Build mechanisms to capture user feedback after launch. 3. Iterate Based on Data: Data-driven decision making. Analyze the outcome metrics you defined and user feedback to understand what's working and what's not. Use this data to prioritize improvements.

It's crucial to strike a balance between these two types of data to obtain a comprehensive understanding of your product's strengths and areas for improvement. Additionally, feedback collection should be an ongoing process, integrated into your product development lifecycle to ensure that you're continuously gathering insights and adapting to evolving user needs and expectations. By leveraging systematic feedback collection, you can make informed decisions to enhance your product and optimize the user experience effectively.

Collect feedback systematically using surveys and analytics to understand user interactions quantitatively and qualitatively. Balance both types of data to gain insights into strengths, weaknesses, and user behavior. Use feedback to reinforce positive aspects and address areas for improvement in product development.

Normally the hard part of gathering feedback is how is the customer feeling about something after a week of using / experiencing it. Typically what has helped in most cases is having a cohort of active users and sign them up for early feedback, share the new product with them to gain their feedback post 2 weeks of usage. The other option that has worked really well is to do blind tests where in pointed questions need answers.

Usage patterns and drop zone information helps build a view of where the user journey peaks and falls. These need to match industry trends and scenarios. On-ground offline data points alongside participating services or solutions help create the full picture. User grievance forums and publications also serve to bring additional perspectives. User perspectives and insights serve as additional tools to support your hypothesis.

Collecting Voice-of-Customer (VOC) data, both quantitative and qualitative, is the best way I know to assess a device prior to launch. We on the development teams will most often use a third-party moderator to ensure impartiality, with support from development staff as needed.

User testing methods such as A/B testing and heat map tests give you an Accurate Prediction of how much of your value propositions has been consumed by your customers. Key features and offerings become usability pain points and deterrents. A mindful and non-biased view of these user interactions can help make decisions that will be beneficial to the product. The most important aspect is to let go of any perceived bias and avoid the potential of a negative feedback back to the developers and designers,rather a more positive attitude from the feedback toward the product success.

User testing is extremely important to get the right feedback about the product. The user testing should be involve actual product use almost like a simulation of everyday life. Quantitative testing is essential in such cases so the sample is representative to get the right feedback. Also sometimes use tests can be combined with concept tests so users can share their feedback about product attributes and the concept or proposition if they are exposed to the concept. It helps to understand if the product is meeting the product proposition or not.

Conduct user testing sessions, such as focus groups or one-on-one interviews, to observe real users interacting with your product. Pay attention to their challenges and preferences to gain insights that surveys may not capture. User testing can reveal potential issues and improve the overall user experience of your product.

Only user testing with real live experiences can provide primacy of data collection. No in-house testing is without bias, both + and-, you need customer focused results.

I agree, but it’s important to not focus purely on speed, at the expense of solving the users problem. Focus on understanding the true pain point the user is trying to solve, in addition to the primary job they are hiring your product to achieve, plan the right product solution, then execute quickly. There is no value in moving fast if you’re still not delivering the right solution

Swiftly prioritize feedback-driven changes to enhance user satisfaction and address critical flaws. Agile iteration ensures your product remains aligned with customer expectations and market demands, fostering a competitive edge through continuous improvement.

Once we receive initial feedback from users, it's imperative to iterate rapidly. We must carefully consider the feedback and swiftly make adjustments and enhancements to the product. This involves iterating on design, features, usability, &addressing any concerns raised by users. Communication with users is key. We need to understand their sentiments about the product and their suggestions for improvement. Based on the data we've gathered, we should prioritize tasks and improvements to ensure customer satisfaction and usability. Our aim should be to create an MVP that effectively solves the problem it's intended to address, making it accessible and valuable to users. This is crucial for evaluating the success of the product launch.

I agree, building a network of strong, yet vocal advocates is critical to building the right product. Incentivizing your community with early access to new features and capabilities in exchange for regular engagement and feedback is a good strategy that has worked well for me historically

Leverage social media, forums, or a dedicated community platform to engage users and gather feedback. Cultivating a community not only fosters user loyalty and advocacy but also provides ongoing insights for product improvement. Additionally, a strong community can amplify word-of-mouth marketing efforts, contributing to product growth and acceptance.

Monitoring key performance indicators (KPIs) post-launch is crucial for assessing the success of your product. These metrics should include user engagement, retention, and satisfaction, among others. By tracking these indicators over time, you can identify trends and areas for improvement. This data-driven approach enables you to make informed decisions and direct your R&D efforts effectively for future updates or iterations.

Adaptability is key to success in product innovation. Based on the feedback and evaluations gathered, be prepared to adjust your overall strategy. This may involve pivoting your marketing approach, refining the product roadmap, or redefining your target audience. Demonstrating flexibility shows that your company is responsive and committed to meeting the evolving needs of its customers, ultimately enhancing the success of your product innovation efforts.