Que faites-vous si vos rapports d’analyse de données ne communiquent pas efficacement des informations ?

To enhance the ability to communicate reports effectively, it's key to know and understand the audience. Below are a few points, simple yet powerful: 1. Listening - It's always best to let the stakeholder express their requirements without interruption. Sounds simple, but has huge impact. 2. Jotting down - As an when we listen, making notes of it in short and elaborate them later. 3. Being detailed - I prefer being as detailed as possible. I like to make sure every important details is added. This also makes sure that the stakeholder doesn't miss out on anything. 4. I make sure to score out all the steps I followed once completed. This helps keep track of what we've completed, and creates a sense of completion.

Durante o levantamento de requisitos, a audiência do relatório deve ser bem definida, pois o nível hierárquico influencia drasticamente quão abrangente ou detalhado o relatório deve ser, pois na maioria das vezes, níveis mais altos têm cada vez menos tempo para analisar dados ou clicar em relatórios, enxergam de forma mais global e direcionada estes indicadores. Todavia, no "chão de fábrica" os indicadores precisam ser mais flexíveis e detalhados para atendimento dos analistas que além de analisar o momento atual/passado precisam efetuar simulações futuras.

Know your audience and tailor the content accordingly. Choose the right format and structure. Use clear and concise language, effective visuals and graphics, and review and revise your report. Provide context, offer recommendations, iterate based on feedback and invest in training to improve data literacy and analytical skills.

To improve the effectiveness of data analysis reports, simplify complex information, tailor reports to the audience, provide context, use visualizations wisely, incorporate narrative, solicit feedback, focus on actionable insights, streamline the reporting process, enhance data literacy, and iterate for continuous improvement.

Be open to reevaluate your approach to ensure your findings resonate with your audience. Start by simplifying complex information through the use of clear, concise language and visuals such as charts, graphs, and tables. Tailor your presentation to the knowledge level and interests of your audience, focusing on key insights that directly impact decision-making or highlight significant trends. Incorporate storytelling techniques when possible to make data more relatable and memorable, and use summaries or bullet points to emphasize the most critical points. Also, seek feedback on your reports and adjust your strategy as you learn. This is an iterative process.

Understanding your audience is paramount when crafting a data analysis report. Tailoring your approach to meet their specific needs and expectations ensures your findings resonate effectively. Consider factors such as their level of expertise, interests, and objectives. For instance, senior managers may require concise summaries and actionable insights, while technical experts may seek in-depth analyses and methodologies. By aligning your report with the preferences and requirements of your audience, you enhance its relevance and impact, ultimately facilitating informed decision-making and action.

Antes de tudo, sempre comento isso, deve ser entendido bem a necessidade do cliente e o que ele precisa visualizar... Até dou a dica, pergunte sempre nesta fase: "O que seria uma entrega de valor?" Se não tiver esse entendimento, fica mais difícil entregar algo que agregue ao cliente!

Being able to translate complex data in easy-to-understand stories is an essential skill to have. However a changing audience can make it hard to determine what is the best way to tell a story. When presenting to a new audience, I like to have simple graphs followed by slides with in-depth explanation and a summary slide. This way you are prepared in case someone needs more information, or can skip slides, if they are looking for a high-level summary. Make sure to gather feedback from your audience after your presentation. Pay attention to any parts that resulted in questions or were unclear for the audience and make notes for yourself, so you are good to got for the next time.

If your data analysis reports lack clarity, refine them. Simplify complex findings, use visual aids effectively, tailor content to the audience, ensure logical structure, and incorporate actionable recommendations. Solicit feedback and iterate to enhance communication and maximize impact.

Selecting the right format and structure for your data analysis report is essential for effectively communicating your findings. Depending on your audience and purpose, you can opt for a memo or letter for concise formal summaries, a slide deck for visually engaging presentations, or a dashboard for dynamic data visualization. Tailoring the format to your audience's preferences and the complexity of the information ensures your report is accessible and impactful.

Com base no entendimento da necessidade e do público que consumirá aquela informação, agora é atender ao que o público quer ver! Sempre busque colocar no formato e estrutura que o seu público gosta e esta acostumado a trabalhar... se gosta de trabalhar com planilha, pra que fazer um gráfico?

O visual é extremamente importante e deve estar bem alinhado com o nível da cultura em dados de sua audiência. Um relatório simples (não simplório) e direto que contêm visuais básicos, bem formatados, cores não saturadas que apenas destacam o que é necessário promovem o sucesso do relatório e dos insights que ele apresenta. Não adianta de nada construir relatórios super complexos que necessitam de um manual de instruções para efetuar um filtro ou analisar uma métrica, ou até mesmo utilizar um visual complexo onde apenas um gráfico de barras ou uma tabela resolveria muito melhor. KISS! (Keep it simple st...)

An example I’ve experienced myself was sending communication bullets, with as concise as possible information and an image or gif to grab the audience attention. People now are used to read headlines only to obtain information very fast, so if you can spread the message in just one sight the chances to reach your public increase significantly.

Sempre, comunicação (seja escrita ou falada) é o segredo! Seja o menos técnico possível, isso se chama empatia! Então, aqui falamos de 2 skills não técnicas, então como sempre comento... além de habilidades técnicas, busquem habilidades não técnicas!

Comunicação assertiva, entender as principais dores dos clientes, eu acho que para qualquer entrega precisamos entender se estamos resolvendo as dores de que está solicitando a informação e principalmente um bom storytelling.

To enhance the effectiveness of your data analysis reports, tailor them to your audience's needs, simplify complex concepts, and focus on key insights. Use visual aids and storytelling techniques to make the data more understandable and engaging. Provide context, interpretation, and actionable recommendations. Seek feedback to continually improve the clarity and impact of your reports.

Effective visuals can make data accessible and engaging, making it easier for your audience to grasp underlying patterns, trends, and outliers.

O ciclo PDCA (plan, do, check, act) também se aplica aos relatórios de análise de dados. É ilusão acreditar o projeto está encerrado quando um relatório publicado, neste momento apenas foram aplicadas as as primeiras letras do ciclo: plan e do, ou seja, planejar e fazer. As etapas de check e act vêm justamente para checar a efetividade dos relatórios e dar a oportunidade de corrigir desvios ou aplicar melhorias que foram detectadas após sua implementação. É um ciclo, nunca termina...

Sempre tive um tempo para rever, e se possível rever explicando para um outro membro da equipe, pois pode ser que outra pessoa consiga encontrar "pontos cegos"! Fica essa contribuição!

Clearly explaining the sources of your data, any assumptions made during the analysis, and notes on graphs or charts to highlight key points can add credibility and clarity to your findings. Be prepared to provide further explanations or go deeper into specific areas of interest to your audience.