Comment tirer le meilleur parti de votre contenu numérique ?

Often I find that you have to spell it out. Be overt with the central point of the content. You can't assume people will read the whole article to find the point.

The best way is to have human writers/ content creators. If the goal is to have humans truly connect and engage- then a human writer/creator should be the one creating the content. The content becomes that much better when the writer/creator is given the message/goal/purpose of/for the content.

1. Plan my content: Start by creating a content strategy that aligns with my goals and target audience. Determine the types of content I want to create, such as blog posts, videos, or infographics, and plan a content calendar to ensure a consistent flow of content. 2. Optimize for search engines: Conduct keyword research and incorporate relevant keywords into my content to improve its visibility in search engine results. Use meta tags, headings, and descriptive URLs to optimize your content for search engines. 3. Promote on social media: Share my content on social media platforms to increase its reach and engagement. Utilize relevant hashtags, compelling captions, and eye-catching visuals to attract attention and encourage sharing.

I repurpose it. I cut and paste it into other documents. Or rename it. Or I use the format in other emails, landing pages, or VSLs. Follow my posts and you'll see how I do it.

Maximizing the impact of our digital content involves a multi-faceted approach. We ensure our content is not only visually appealing and informative but also optimized for various platforms to reach a broader audience. Implementing data-driven strategies and regularly analyzing metrics allows us to fine-tune our content for maximum engagement and conversion. Additionally, leveraging SEO best practices and staying attuned to current digital trends play a key role in our content's success. By fostering a culture of adaptability and continuous improvement, we strive to extract the utmost value from our digital content initiatives.

Definitely knowing your customers or target audience helps. Knowing their wants and what they search for online will help you craft compelling content even ads. Finding where your audience "hangs out" will determine if you will post more on Linkedin or on TikTok. Next, knowing what they want or in need or what their current pain is, would help in capturing their attention. It is easier said than done, but its easier with these things in mind.

This is important. So many creators seem rootless, with no clear goal other than creation. Want to create content that works well? Always have a specific goal and a specific audience in mind, including tailoring to different platforms. Even if you don't reach that audience right away, you can count on people looking back at your previous work. If you care about your topic and medium, that will come through in your work. True passion is an attractive quality. I've wanted to write professionally since childhood. Ten years ago, I had a very specific idea for an activist blog. It wasn't until I had that specific goal that I succeeded. People knew that I had knowledge and passion. Now, I'm preparing to launch my fourth digital publication.

3 of my top tips: 1. Make sure to know your audience, what it wants or is looking for. That way, your digital content will be tailored to a purpose - and naturally be appreciated by your readers or listeners or viewers. 2. Craft this digital content in as many different formats as possible, to ensure the widest reach. Some people prefer to read text on screen or paper. Others like to listen while on the move, while they drive or jog, exercise or cook. A few are fond of watching video on screens large or small. 3. Recruit your audience as 'sneezers' who'll spread word about your digital content far and wide. Explicitly ask them to recommend or share your content with anyone they know who might find it useful, entertaining or interesting.

What does your audience need to know? It starts with them. It ends with them. The goal is always to delight and provide value. By doing this then, yes, we convert to a "lead"—but ultimately, this is better described as creating a partner, or friend of the brand. It's symbiosis. I truly believe in the power of high-quality, editorial content for marketing. Creating this is not easy, and it's too often considered trivial in corporate environments. In my previous role, I called this "need to know" content. I aimed to hit audience needs at the exact right moment. Using this approach, a PDF eBook I created generated over £1 million in pipeline. It wasn't part of a campaign. The blogs I created rose organically to the top of Google's SERPs.

Visiting different events and collaboration with different companies on new ideas and stuff, really helps. Making content with new ideas and great minds gives you a kick which no thing can.

You can the greatest content in the world, but it's worthless unless people see it. Learning basic SEO skills and using them when creating and sharing your content goes so far in getting noticed. Also, sweat the form details. Yes, filling out forms can be tedious. However, putting in all of the information is what tells your audience that you are serious and worth listening to. I'm just a freelance writer/editor with some web skills. Through attention to detail and taking the time to fill in boring data and description that could be done by AI, I set myself apart. This got my content syndication contracts to reach my professional audiences and a Google knowledge panel. You'd be amazed at how much filling in those details benefits you.

Remember the audience. It's important to optimize for SEO, accessibility, readability, etc. But it's also important to optimize for what your audience wants - why are they interested and why do they care? If you don't optimize for that then in the end you will lose the audience no matter how well you did on getting them to the content in the first place. In my mind there is a step missing in this outline - after step 1 and before step 2 should be create great content. This holds true whether you are creating a video, a tweet, an email, an ebook or a presentation. Or anything else.

In my digital publishing journey, content distribution is like launching a rocket - aim high, but target strategically! Once your content is polished, pick the perfect platforms to reach your audience. Podcasts thrive in directories and apps. Newsletters resonate with segmented email lists at the right time. The key is getting your content in front of the right eyes to maximize engagement and conversions.

This is boring work, but distribution in a very valuable skill. Make sure to create accounts on social media networks and fill in ALL of the information. Follow creators who do similar work with genuine interest and enthusiasm. Getting to know where you audience can be found is crucial to good content distribution. If you're audience would benefit from a regular newsletter, make sure they have that option. Don't expect your audience to meet you on your turf; become an actual member of their communities and engage in more than your own content sharing. This type of investment in your active audience will make them want to take an interest in you and your work, if it's suited for their community. Also, consider creating your own community.

Don't just analyze it. Engage with it. The people who take time to comment are interested in your content, whether they're feedback is positive or negative. Never be rude or pushy and acknowledge that their feedback helps you. If certain content isn't working, it's never the audience's fault. Their feedback is an opportunity to learn and you should thank them for it. Be prepared to learn from the mistakes that you didn't know were mistakes. If certain content isn't getting the attention you expected, try to figure out why. What do content creators with bigger audiences do that you don't? That's not rhetorical. They're doing something differently. Analyze your content to find out what and adjust. Flexibility is an art and a necessary one.

Don’t forget to ‘sweat your assets’. Given the high output expected from small content teams, repurpose your content as much as possible. Make a long video into 4 x short ones. Repurpose lengthy articles into snackable tips and content, or a downloadable pdf to send to your customers. Get creative on how you can leverage your content across the organisation.

Target your potential customers' questions - these are amazing topics to cover. There are plenty of ways to discover what they are searching for: keyword research, the people also ask part in the SERP, surveys, and platforms like Quora. This is the part most brands and creators miss to cover, so dive in deep and win your customers over.

If you're an independent/freelance content creator, always consider how your work can be used in multiple ways. Plenty of content can be sold while retaining the full copyright to your work. If you have that option, always be looking to create content that will serve multiple purposes. Create expert content for magazines and websites and have a personal website? Unless you're under a work-for-hire agreement, you probably only sold first serial rights. There are syndication companies that provide content to professional databases and libraries. Your content is archived, you get small royalties and your name and work are easy for your future audience to find.

Quality over quantity with content saves you time and improves your brand and following. Invest in storytelling to emotionally engage your audience to take action.

A year or two ago I encountered a company whose revenue came from ERP software referrals. Their process began with paid and organic lead gen based on content. This content tracked the audience interests incredibly well. It responded to current events. It had genuine value (like an old-timey print newspaper!). This then drove to their website's search engine (the core of the business), which drove a buying decision. It took me a while to realise that content was the product of this business. Content was intimately and inextricably linked to every purchase. This is the gold standard for businesses wanting to embrace content in their marketing: authentic, and existing in a space where content is valued for its inherent worth.