Face aux changements de l’offre et de la demande dans l’immobilier commercial, comment devez-vous garder une longueur d’avance sur la concurrence ?
Comment naviguez-vous dans les marées changeantes de l’immobilier commercial ? Partagez vos stratégies pour garder une longueur d’avance.
Face aux changements de l’offre et de la demande dans l’immobilier commercial, comment devez-vous garder une longueur d’avance sur la concurrence ?
Comment naviguez-vous dans les marées changeantes de l’immobilier commercial ? Partagez vos stratégies pour garder une longueur d’avance.
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✅ I think just 'mentally accepting' the see-saw dynamics of Supply & Demand can be the first step ahead of the competitors. Many are simply in denial of market shifts and some try to fight it. This leads to disappointment and also burn-out. Once the mental shift is achieved, all else is strategic. There is some good, implementable advice from my peers on this post already.
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Voici quelques stratégies essentielles : 1️⃣ Analyse du marché : Surveillez constamment les tendances pour anticiper les besoins. 2️⃣ Diversification : Offrez des services comme la gestion de biens et le conseil en investissement. 3️⃣ Technologie : Intégrez la réalité virtuelle, l'IA et des plateformes numériques pour optimiser l'expérience client. 4️⃣ Marketing digital : Utilisez réseaux sociaux, SEO et PPC pour capter plus de clients. 5️⃣ Relations : Renforcez votre réseau pour accélérer les transactions. 6️⃣ Agilité : Adaptez-vous rapidement aux changements du marché. 7️⃣ Veille concurrentielle : Soyez proactif face aux innovations de la concurrence.
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One of my university professors once proffered “It’s never as good or as bad as it seems “. Truer words have never been spoken when it comes to commercial real estate which is a cyclical industry ( albeit some cycles are longer than others )that is also not only subject to short term events or shocks such as supply chain disruptions or inflation but also longer term societal trends such as changing demographics and technology. It’s important to understand these external factors and how they might create not only challenges but more importantly opportunities.
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Become familiar with why expansion and contractions and whtly they are happening. Investigate what new users match the projected inventory.
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Navigating shifts in supply and demand requires a proactive approach. Here are a few strategies to stay ahead: Market Research: Continuously monitor local and national market trends to understand shifting dynamics and adjust your investment strategy accordingly. Diversification: Spread investments across various property types or regions to mitigate risks when one sector experiences a downturn. Leverage Technology: Use data analytics and AI tools to predict market trends and optimize asset performance. Strong Relationships: Maintain strong connections with brokers, investors, and local governments to access early opportunities. Adaptability is key to staying competitive!
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When it comes to supply and demand, tenant retention is one of the most significant factors. Regularly evaluate your lease structures and tenant retention strategies to maintain or optimize occupancy rates. Build strong relationships with tenants to understand and anticipate their needs. While macro research is important, hearing directly from tenants is invaluable. Always be on the lookout for areas of improvement, and in more serious scenarios, redeveloping or converting properties is worth considering.
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Staying current with the trends and market direction are key to staying competitive. No one has a crystal ball to see what the market will do in the future, but being as up to date as possible will put you in the best position to take advantage of the oscillating markets.
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Facing shifts in supply and demand in the U.S. commercial real estate (CRE) market requires a multifaceted strategy to stay ahead of the competition. 1. Embrace Technology and Innovation PropTech: Leverage property technology (PropTech) to streamline operations, enhance tenant experiences, and improve data analytics. Data-Driven Decisions: Use data analytics tools to understand trends in property demand, tenant preferences, and market fluctuations. 2. Flexible and Adaptive Space Design Flexible Workspaces: The rise of hybrid and remote work has decreased the demand for traditional office space while increasing demand for flexible workspaces. 3. Sustainability and ESG (Environmental, Social, Governance) Factors
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To stay ahead amid shifts in supply and demand, focus on data-driven market analysis, diversify your portfolio, and maintain strong tenant relationships to adapt quickly to changing trends. Proactively seek opportunities in emerging markets and adjust strategies based on real-time insights.
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