Vous êtes en désaccord avec vos clients sur les priorités en matière de conception mobile. Comment naviguez-vous entre des perspectives contradictoires ?

I often face situations where clients and I have conflicting perspectives on mobile design priorities. When this happens, I start by actively listening to their goals and concerns. Then, I clearly communicate the reasoning behind my design choices, often supported by user research. By fostering a collaborative environment, I work to find solutions that balance their business objectives with a strong user experience, staying open to feedback and always focusing on the long-term success of the product.

It's crucial to navigate conflicting perspectives through empathy, communication, and collaboration. I start by actively listening to the client's concerns and understanding their goals and expectations. Then, I clearly communicate the design rationale, focusing on how specific design choices benefit the user experience and align with business objectives. To find common ground, I propose solutions that address both the client’s needs and design principles, often using data or user feedback to support my recommendations. By fostering an open, constructive dialogue and being willing to adapt, I work to build trust and create a design strategy that satisfies both the client and the users.

When navigating conflicting perspectives on mobile design priorities with clients, I focus on understanding their core needs and objectives. I initiate open discussions to clarify their vision, goals, and any specific pain points they’re experiencing. Then, I present data and insights to highlight best practices and user experience principles, showing how certain design choices can address their concerns while aligning with industry standards. I also propose compromise solutions or phased approaches that integrate their priorities with effective design strategies. Ultimately, clear communication, empathy, and a collaborative mindset are key to reaching a balanced solution that satisfies both the client’s vision and user needs.

To align with a client's mobile design priorities, it's crucial to understand their goals. In a project where the client wanted a flashy feature that didn't align with the app's core purpose, the designer proposed a design using gamification. This visually engaging yet functional solution was a collaborative solution. By asking the right questions and showing investment in the client's success, the designer was able to create a successful and engaging design that boosted user retention.

Gently educating clients can transform the design process. For example, a client wanted an intricate design with small clickable icons. By explaining how users interact with mobile screens, using their thumbs, and using visual aids, they appreciated the visual proof and shifted their perspective. Making design principles relatable through analogies, visual aids, or data empowers clients to see the value of their recommendations, reducing conflict and building mutual respect for each other's expertise.

Balancing UX principles with client preferences involves identifying non-negotiables and finding flexibility. In a project where the client wanted an unconventional navigation system, a hybrid model was proposed to maintain clear user flows while preserving usability. The key was explaining critical aspects while being open to creative input. By demonstrating that compromises can enhance a design, respecting the client's ideas without compromising user experience.

The author discusses the effectiveness of iterative design in a project where a client's preference for a color scheme clashed with accessibility standards was incorporated into the first iteration. The feedback stage revealed the improved accessibility version's performance. The iterative process resolved the disagreement and made the client feel involved in the design journey. Regular, incremental presentations ensured both parties saw the design evolve and built confidence in the decisions.

Redirecting conflicts to user needs can significantly improve outcomes. In a project, a usability test revealed user struggles with a complicated app feature. This made the issue tangible, allowing the client to understand the need for simplifying. Data-driven discussions foster alignment by shifting the debate from opinions to objective user outcomes. Clients prioritize decisions based on user success, leading to more effective communication.

The author learned the importance of respecting the expertise of clients, particularly those in the healthcare industry. By listening carefully and incorporating their insights, the author created a user-friendly solution that was aligned with real-world needs. This approach fosters trust, collaboration, and designs that reflect the best of both worlds, demonstrating the value of incorporating client perspectives into the design process.