Bridging the gap between engineers and marketers in the automotive industry requires fostering collaboration and understanding between the two. CFTs that include both engineers and marketers can be a solution in which engineers can explain technical concepts in layman's terms and marketers can share insights on customer preferences. This can be made more effective with feedback loops, where marketers can provide insights from customer interactions, while engineers can share the feasibility of proposed marketing ideas. Also, encouraging engineers to use storytelling to explain their work can help marketers to understand the technical features in a way that relates to customer benefits.

Bridging the gap between engineers and marketers in the automotive industry requires effective communication, collaboration, and a shared understanding of business goals. Engineers can benefit from learning marketing fundamentals, such as understanding customer needs and market trends. Marketers can gain a deeper appreciation for engineering constraints and technical limitations. By fostering open dialogue, encouraging cross-functional teams, and implementing collaborative processes, automotive companies can create a more cohesive and efficient environment where engineers and marketers work together towards shared objectives.

We need to stop producing only engineers or Marketers. Techno-commercials alignment is required to produce any product design and product management. Both should understand the customer requirements.

Bridging the gap between engineers and marketers in the automotive industry requires clear communication and collaboration. Engineers must explain technical details in a way that highlights the benefits to consumers, while marketers need to share customer insights to shape product development. Regular cross-functional meetings, shared goals, and a focus on the end-user experience can help ensure that both teams are aligned and contribute to the overall success.

Joint Practical demonstrations including both teams on finished products can be an amazing way to create nexus. For example organising vehicle walk around with an engineer explaining technical features of the product followed by a marketer highlighting key 'selling' points of a product. This lights up deep connections between the technical features and what message or perception reaches the market.

Para preencher a lacuna entre engenheiros e profissionais de marketing na indústria automotiva, é vital promover uma comunicação clara e colaborativa. Engenheiros devem traduzir especificações técnicas em benefícios acessíveis, enquanto o marketing deve entender as inovações e limitações técnicas. Alinhar as metas de ambas as áreas, focando nas necessidades do cliente e no valor agregado, facilita o diálogo. Workshops interdisciplinares e feedback contínuo ajudam a manter essa sinergia eficaz.

One effective approach is to foster open communication through regular cross-functional meetings, where both teams can share insights and align on objectives. Creating joint projects that involve both technical and marketing perspectives encourages collaboration and understanding. It’s crucial to establish a common language that demystifies technical jargon for marketers while highlighting the market implications for engineers. Additionally, using data analytics can help both teams understand customer needs and preferences, driving product development that resonates with the target audience. By cultivating a culture of collaboration, we can ensure that engineering innovations are effectively communicated and marketed. #AutomotiveIndustry

I’d foster open communication, ensuring each team understands the other's goals and constraints. I’d organize joint sessions where engineers can explain technical aspects in simplified terms, while marketers share consumer insights. By creating a shared focus on customer needs and aligning on key objectives, both teams can work together to highlight the product's technical strengths in ways that resonate with the market.

One thing I found interesting is in the knowledge on customer needs which is the missing link to producing more efficient machines which are relevant to customer satisfaction

To bridge the gap between engineers and marketers in the automotive industry, think of it like a sports team. The automotive engineers design and build the car, that is, they think like players: how does it work, how fast, how safe, how reliable, and so on. Meanwhile, the automotive marketers are like the team managers: they want to show us why this car is the best choice. Bridging the gap means helping these two groups communicate better and understand each other’s needs. I would help engineers explain the technical details in simpler ways that marketers can use to promote the car’s features. I would also help marketers tell engineers what customers care about, like fuel efficiency or stylish design, so that engineers can meet them.