When expanding globally, I like to think creatively about where to start. Instead of just focusing on the obvious metrics, I look for markets where my value proposition really stands out, places underserved by competitors but hungry for innovation. I also tap into “network effects” by targeting regions where my existing clients or partners already have a presence. This can fast-track credibility. Beyond regulations, I seek markets with forward-thinking policies or tech-friendly ecosystems. To test the waters, I run micro-launches, collaborate with local influencers, or pilot campaigns to gauge interest before diving in fully. What’s worked for you when entering new markets? Let’s share ideas!

Siempre que se plantea una expansión internacional en una empresa, suele haber ciertos países encima de la mesa, pero antes de tomar la decisión final, es muy importante realizar: - Un estudio de mercado completo en que revisemos situación financiera del país, aranceles y legislación vigente, sector, competencia y cualquier otro motivo a tener en cuenta para poder vender nuestro producto. - Revisar los recursos disponibles de la empresa y estudiar las limitaciones de acceso a ciertos países, si se diese el caso. - Apoyarse en las instituciones públicas de tu país para que te ayuden a abordar el salto empresarial.

Expanding globally? Focus on markets with high demand, low competition, and cultural alignment. Use data to identify regions with the best potential for quick wins. Look for areas with similar customer behaviors or emerging trends that match your offering. Testing smaller, targeted campaigns can give you key insights before committing to a full-scale launch. Prioritize smart, data-driven decisions for maximum impact.

Prioritise markets with strong demand for your product or service by analysing industry trends, customer insights, and market size. Evaluate competition, cultural alignment, and ease of entry, such as regulatory frameworks and language barriers. Start with markets that offer quick wins while aligning with your long-term business goals.

When expanding your B2B marketing strategy globally, prioritize markets based on factors like market size, demand for your product, ease of entry, and local competition. Conduct thorough market research to understand cultural nuances, industry trends, and regulatory requirements. Evaluate the potential for ROI by assessing economic stability, infrastructure, and the presence of strategic partnerships. Start with markets that offer the best fit for your product’s value proposition, ensuring a scalable approach for long-term success in additional regions.

Selecting international markets should be based on data such as market size, demand for your product or service, and entry barriers. Evaluate factors like talent access, local infrastructure, and regulations. Prioritize markets where you can achieve a significant impact quickly and build a solid foundation for future expansion. 🌍 -Santiago, CEO QROOM360 💎

Start by looking at market size, demand, and how well your product fits. Check the competition, rules, and infrastructure. Think about language, culture, and how easy it is to adapt your product. Look at the economic and political stability, as well as costs for entering the market, like investment and customer acquisition. Consider your brand's recognition and local partnership opportunities. Use market research or small test programs to gather insights and balance the risks with expected returns to choose the best markets to enter.

Ao entrar em novos mercados B2B, considero fatores como a análise da demanda por produtos e tendências do setor, a presença e força da concorrência, e o ambiente regulatório para garantir viabilidade. Avalio a compatibilidade cultural, adaptando mensagens às normas locais, além de analisar a infraestrutura tecnológica e logística disponíveis. Também busco feedback de potenciais clientes para entender suas necessidades, garantindo uma abordagem alinhada e eficaz.

One of the first ways to establish if you should expand into an international market is a PEST analysis for those different markets. Understanding what the political, economic, cultural, and regulatory advantages and barriers can help prioritize which markets could have quick wins based on the fit and demand of your solutions or services. Maybe more importantly, it will also show you where NOT to invest. Another helpful metric is to understand if there are any existing relationships or strategic footprints that already exist for you in certain markets. Do you already have brand awareness or do you need to build it? Perception shifts in those markets? If you need to build awareness then you should adjust your runway to be longer term.