Comment utilisez-vous les données des médias sociaux pour travailler avec les parties prenantes?

Think of goals and metrics as the GPS of your social media journey. Just as a traveler sets a destination, you define your objectives. Metrics, like mileage markers, guide your progress. Depending on the route, you might track reach, engagement, conversions, sentiment, or brand awareness. Picture this like cooking a meal. Just as ingredients match the dish, metrics align with your goal. For instance, if boosting sales is your goal, conversions are your key spice. Moreover, consider your audience. Much like tailoring a message, you customize metrics for stakeholders. A marketing manager seeks ROI, not just likes. This strategic alignment ensures your social media voyage leads to meaningful destinations.

When I work with stakeholders using social media data, I tell a story that connects numbers with how our business is doing. For example, I show how many people like our posts and explain why that's important for our brand. This helps everyone understand how our online activity affects our overall success. E.g. I might say, "Last month, our Instagram post got 1,000 likes and 200 comments. This shows that people really enjoy what we're sharing, and it helps us build a positive image for our company. When more people like our posts, it means they're more likely to buy our products or recommend us to their friends. So, by looking at these numbers, we can see that our social media efforts are directly contributing to our growth and success.

When I talk to our team about social media data, I once used an example of a recent Facebook post. I showed them how we used Facebook Insights, a tool that tells us how many people saw our post and liked it. I explained that by using this data, we could see which types of posts are more popular and interesting to our audience. e.g. We noticed that posts with pictures of our products got more likes and comments. This helped us decide to focus on sharing more visual content, which led to increased engagement and more people talking about our brand. So, by using the right tools to analyze social media data, we made smarter decisions that improved our online presence and business outcomes.

When I talk to the team about social media data, I believe in making it easy to understand. After we collect and look at the data, I use pictures like charts or graphs to show the important points. For example, I might use a graph to show how many people liked our posts over time or a pie chart to show different kinds of engagement. I make sure these pictures are clear and use colors and labels to help everyone get the idea quickly. This way, we can discuss the data and decide what to do next in a simple and clear way.

When I talk to the team about social media data, I make sure to share information that matters most to them. For example, if I'm talking to the sales team, I'll show how our social media posts are helping to attract more customers. I use real stories or examples to explain things better. I also think about what questions they might have and use data to answer those questions. This way, we can have a good conversation and make decisions that everyone agrees with.

When I work with the team using social media data, I make sure we don't stop at just looking at the numbers. After we see the data, we figure out what to do next. We summarize the important points, suggest ideas, and plan what steps to take. I also ask them what they think. As we put our ideas into action, I watch to see if things get better. If they do, I tell everyone about our success and if something doesn't work, we learn from it. This way, we use the data to actually make things better and celebrate when we do well.

I think it's very important to have a clear strategic plan for the use that we're goind to do of social media and then analyse data throughly.