Comment partagez-vous votre stratégie unique avec votre public ?

One thing I have found useful is to try as hard as you can 𝗻𝗼𝘁 𝘁𝗼 𝗹𝗲𝘁 𝗽𝗿𝗲𝗷𝘂𝗱𝗶𝗰𝗲 𝗼𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗶𝗮𝘀 𝗮𝗳𝗳𝗲𝗰𝘁 your understanding of your audience. Just because you think something is true doesn't necessarily mean it is. You'd be surprised by just how many times you could be wrong in this regard if not following a structured method.

As a psychotherapist, I share my unique strategy through content tailored to the everyday challenges people face. For example, topics like success, managing stress, as well as physical and mental preparation are crucial for athletes. I have written about my personal insights and provided specific examples from athletes. On the other hand, when I have the opportunity and if my clients agree, I share my experiences from psychotherapy practice with my audience by using storytelling based on my clients' experiences.

Successful strategy-sharing hinges on empathy and a deep understanding of audiences wants and needs. Understand the audience inside and out, analyse this data to uncover patterns and trends. Use this information to define the strategy to address specific challenges and aspirations of the audience.

To effectively share your unique strategy, understand your audience first. Tailor your message to their needs, preferences, and comprehension level. Use clear and concise language, visuals, and relatable examples. Engage in two-way communication to address concerns and ensure clarity. Adapt your approach based on feedback for continuous improvement.

Sharing your unique strategy with your audience involves clear communication and consistent messaging. First, define your key messages and unique value propositions. Use storytelling to make your strategy relatable and engaging. Leverage multiple channels such as social media, blogs, email newsletters, and your website to disseminate your message. In my experience, creating compelling content—like case studies, testimonials, and behind-the-scenes insights—helps illustrate your strategy in action. Visuals like infographics and videos can enhance understanding and retention. Regularly engage with your audience through interactive content, Q&A sessions, and feedback loops to reinforce your strategy and adapt based on their responses.

You can't talk about marketing without understanding your audience. As a checklist, be sure to have information on their: 1) Geographic 2) Demographic 3) Psychographic 4) Benefit 5) Behavioral 6) and Social Media Segmentation! You need to really get inside the head of the decision maker in a B2C scenario. Beware if there is Pester Power to consider as well or a Sales Path that needs to be followed like in B2B. Within these 6 segments above for B2C profiles there are about 35 data points to be found out. In comparison, company profiles themselves have another 25 data points on top of the 35 data points for their decision maker too.

One approach to understanding your audience is to analyze their behavior on social media. You can use social media analytics tools to track their; - engagement - reach - demographics. This will give you a better understanding of what types of content they engage with and how they interact with your brand.

What about speaking their language? It's like applying the mirroring method by mirroring the audience's voice, language, and morals you are closer to capture their attention and their loyalty

Understanding your audience goes way beyond the basic demographic information. Find out: What are their motivations and pain points for buying? What is their buyer journey and what decisions do they have to make at each stage? What can be improved from what’s happening now? How does this differ per each buyer group if there are multiple? What information do customers need to support their journey? Where do they want to see this information (i.e. channel) and in what format? By understanding this, you can tailor your marketing strategy at every stage of their journey to their needs 🔥

To share your unique strategy with your audience effectively, you can follow these steps: 1. Identify your audience 2. Define your strategy 3. Choose the right platform 4. Develop compelling content 5. Use storytelling 6. Demonstrate expertise 7. Engage with your audience 8. Leverage influencers and partnerships 9. Measure and adapt Remember, consistency and authenticity are key when sharing your unique strategy. By effectively communicating your value proposition and engaging your audience, you can effectively share your strategy and build a loyal following.

Crafting a story isn't just about sharing a strategy, it's about creating a connection. As a leader in Business Intelligence, I've learned that a well-told story can turn data into action and insights into inspiration. Remember, your audience needs to see themselves in your narrative, so make it relatable, make it vivid, and most importantly, make it memorable. 🚀 #StorytellingInStrategy #MakeDataDance

To share your unique strategy with your audience, craft a compelling brand story that reflects your core values and mission. Start with your origin story, highlighting the moment or experience that inspired your strategy. Clearly define your values and show how they are intertwined with your business model, resonating with customers who share those beliefs. Share real-world examples of how your strategy has made an impact, using customer success stories to make it tangible. Additionally, educate and empower your audience by promoting awareness of the larger issues your strategy addresses and inviting them to be part of the solution.

Before you starting crafting a story, you need a content strategy (assuming it won't be your only story). That strategy should be about what themes you want to cover, via what channels you will distribute, what content formats will you use, tov, etc. When you actually start crafting: a blog is something totally different than a podcast of course. I mean, just think of tone-of-voice and structure. Another example: a call to action is different in a blog that's meant to inspire than in a LinkedIn post where you are 'promoting' a service. The main thing is: differentiate between different forms and formats of content. And between inspiration, information and sales. Define the % of each (don't overdo sales!. I would say 45/35/20.

In order to share your "unique strategy" to consumers, you don't just launch into crafting a story - you need a marketing strategy first. That includes your communication and content strategy and brand guidelines. From there you build a story that is RELEVANT, RELATABLE and EDUCATIONAL where possible. Good stories get lodged in our brain as a survival mechanism. We share them because they will benefit us and our "tribe" in some way. If you want to communicate successfully, storytelling is an are you'll have to master! AI can help, but in the long run, you'll be the person talking about your content online and offline so you need to get good at engaging people with your stories!

In our ecosystem at Haus!, we believe that sharing our journey is key to connecting with our community. Our story begins with a simple goal: making quality, affordable drinks accessible to all Indonesians. From choosing not to franchise to investing in unique concepts like Hot Oppa, Huling (Haus Keliling), or Haus! itself. Every decision reflects our commitment to both innovation and inclusivity. We openly share these milestones and challenges on platforms like LinkedIn to engage our audience in the journey, building trust and inviting them to be a part of our vision for truly local brand that resonates with everyone.

Marketing is all about creating a compelling story. We are not here to sell benefits anymore and we have to connect with audiences in a deep level. For me, one thing I love to use to find the right story behind products/services is the 5 whys. Ask your target why they buy the products/services and go each time deeper just asking "and why is that?"... I assure you you'll find insights you never have guessed!

The second step to sharing your unique strategy with your audience is to craft your story. Imagine opening with a compelling hook that grabs their attention immediately. Set the stage with a relevant context that mirrors their experiences and challenges. Clearly define the problem they face, and then introduce your unique solution, showing how it addresses their specific needs. Use vivid language, emotional appeals, and real-world examples to make your story come alive. Wrap up with a powerful call to action that inspires them to take the next step. A well-crafted story not only conveys your strategy but also builds trust, connects emotionally, and motivates your audience to act.

Creating and emotionally engaging the target audience with a compelling story is key—and while it's one of the most challenging tasks, it presents enormous opportunities when done right.

You have to master storytelling. Educational content is a powerful tool for sharing your unique strategy. Break down your strategy into understandable components. Use real-life examples, case studies, and scenarios to show the advantages it brings. With clear insights, you can help your audience grasp the essence and impact of your strategy. Making it more accessible and compelling for them to embrace and act on.

Only once you understand your Audience can you move onto finding where they are and choosing the most appropriate channel for getting in touch with them. That's why research is so important. You need to understand not only where they spend time, but what they do there too. A person can spend 40% of their time on LinkedIn, 30% of their time on Instagram and 30% of their time on TikTok. This does NOT mean they want to be contacted on LinkedIn - it would seem they spend their time there for work and prefer to relax and spend more time on other social media platforms to escape and watch short-form videos. That influences content strategy and your messaging along with what products to target them with!

To effectively share your unique strategy, it's crucial to choose the right marketing channels by first understanding where your audience spends their time, what kind of content they consume, and how they prefer to communicate. Identify whether they are active on social media, engage with email newsletters, or attend industry events, and determine if they prefer videos, blogs, or podcasts. Once you know this, align your channels with your strategy. If your strategy is content-heavy, focus on blogs, YouTube, or webinars. For a community-driven approach, prioritize platforms like Facebook groups or Twitter. For personalized strategies, leverage email marketing and one-on-one consultations.

Selecting the right channel depends on where your audience is most active. It’s important to use a mix of channels that align with your audience's preferences to increase reach and engagement. Customizing content for each platform ensures better impact.

3C - Customer segment, Content, Channels, each customer segment will be delivered customized content through a specific and appropriate channel.

Communication channels should be selected based on the specific audience they are intended to reach, with a multichannel approach driving the strategy for greater impact.

Not all the channels work for each marketing strategies. I recommend first find your objectives (awareness, brand choice, loyalty...) then based on that you must define the customers journey... Remember it is not linear anymore.... so also refine as much as you can the different moments of buying process. Once you have done that, you should be able to find the right messsge for the right channel!

Meet your audience where they are. Having a deep understanding of where your audience spends their time and what kind of content resonates with them is critical. Meeting your audience where they are also means speaking their language (tone, style, and format) Additionally, think about how you can create a seamless journey across these channels. A thought-provoking tweet can lead to a blog post, which then encourages the reader to sign up for a webinar. Each channel should act as a gateway to a deeper level of engagement with your content.

Choosing the right channels to share your unique strategy is crucial for reaching your audience effectively. Start by identifying where your audience spends their time—social media platforms, email newsletters, blogs, or podcasts. Tailor your message for each channel, leveraging the strengths of each medium. Use Instagram or YouTube for visual content; LinkedIn for professional updates; Twitter for real-time interactions; and Facebook for community-building. By selecting the right channels, you ensure your strategy reaches your audience, maximizing engagement and impact. Adapt your content style to fit each platform, maintaining consistency in your core message while catering to the unique preferences of each audience segment

Think of what channels fit your company, brand and story. And adapt your message to each channel. In general: a mix of several channels works best. Your audiences aren't just on LinkedIn or don't only listen to podcasts or just read blogs. They do a bit of everything in most cases. Try to find out the ideal mix, based on your audiences' behaviour. With the right mix and the right timing, the chance you catch them, is the biggest.

Sharing your unique strategy effectively with your audience involves active engagement. By inviting questions, seeking feedback, and fostering participation, you can create a sense of community and loyalty. This engaged audience is more likely to become advocates, promoting your product through word of mouth, while metrics like likes, comments, and shares can help refine your strategy and content.

Ask your customers why they choose you and what is most important to them. Identify their two main needs and meet them better than anyone else, while keeping everything else above average. This approach not only strengthens your value proposition, but also ensures long-term customer loyalty.

You have to emphasise value. Problem Solving through personalisation is the key. You need to provide solutions for the precise issues faced by your audience. Address their specific pain points. It shows that you comprehend their requirements. This will establish you as a valuable source that they will engage with.

I have found that engaging and talking with customers at conferences and conventions can be a wonderful way to hear unvarnished feedback- as well as new-to-you ideas.

Engagement extends beyond your owned channels. For example, if an influencer has an audience similar to yours, engage with their content by leaving comments. This not only boosts visibility but also introduces your brand to new audiences.

Actively engage with your audience across all chosen channels by responding to comments, messages, and inquiries promptly. Encourage two-way communication by asking questions, soliciting feedback, and fostering conversations around your brand and offerings. Building genuine relationships with your audience is key to fostering loyalty and advocacy.

Engagement is not just about metrics; it's about building genuine connections with your audience. As a marketing expert with a focus on integrity and personal responsibility, I've found engagement should be ethical and provide real value. And should be prompt. By creating a space for meaningful interactions, you can foster a sense of community and trust, which ultimately leads to a stronger brand and better ROI. Remember, it's not just about the numbers, but the relationships you cultivate. Remember, people buy from people

Sharing your strategy isn't a one-way street. Encourage questions, comments, and discussions. Respond to inquiries, answer concerns, and actively participate in conversations. This shows your audience you value their input and builds stronger relationships.

Get interactive. Ask questions, seek feedback, and encourage participation. Build communities where your audience can connect and share. Sweeten the deal with incentives or valuable insights that hit the mark. Monitor closely. Track metrics like views, likes, comments, shares, leads, and conversions. Use these insights to fine-tune your strategy and content, ensuring you’re hitting the sweet spot with your audience every time.

Two-Way Communication: Encourage interaction through comments, questions, and feedback. Community Building: Foster a sense of belonging and connection among audience members. Value Proposition: Clearly articulate the benefits of your strategy for the audience. Call to Action: Prompt audience members to take specific actions (e.g., share, subscribe, purchase). Personalization: Tailor interactions to individual audience members based on their interests and preferences. Listening: Actively listen to audience feedback and incorporate it into future communications. Consistency: Maintain a consistent engagement style across all channels. Measurement: Track engagement metrics to evaluate the effectiveness of your efforts.

Do not get tempted to constantly change your strategy. Patience is an important factor as you test and refine. Tactical elements of a strategy should be highly agile and dynamic, yet a well thought-through strategy will enable you to create and respond to radical market changes in the long run. Constant learning, research, and an iterative feedback process need to be fundamental elements within strategy development, irrespective of your industry.

As a marketing expert with decades of experience, I can't stress enough the importance of adapting your strategy. The market is a living entity, constantly shifting and changing. Your strategy must be flexible enough to respond to these changes. It's not just about reacting to the market, but proactively anticipating shifts and adjusting accordingly. This agility is what separates successful strategies from stagnant ones. Remember, all marketing is a test. What are your results showing you?

The point about strategy being dynamic is crucial. In an ever-changing market landscape, clinging to a static strategy is like trying to sail in changing winds without adjusting the sails. Responding to market shifts, customer feedback, and competitor moves ensures that the strategy remains relevant and effective. Regularly testing and refining, while keeping the audience informed, builds trust and showcases a brand's commitment to excellence. Being transparent about challenges and setbacks, and more importantly, the lessons derived from them, humanizes the brand and fosters deeper connections. Stellar points made here!

La estrategia es una guía de hacia donde ir, sin embargo habrá constantes cambios en el camino, por lo que se deben de monitorear con KPIs clave para poder ajustar y adaptarse de manera continua para ser más asertivos con los resultados esperados.

Everyone wants to have a winning strategy. A campaign that surprises and delights. However sometimes your strategy does not work in market and you have to evolve - quickly. Always have a Plan B.

Stay flexible and responsive to changes in the market, consumer behavior, and emerging trends. Continuously monitor the performance of your marketing efforts and be willing to adjust your strategy as needed to optimize results. Experiment with new tactics, channels, and messaging to keep your approach fresh and relevant.

The marketing world is ever-changing. Don't be afraid to tweak your approach based on audience feedback and results. Track what resonates and what falls flat. Use analytics to see what content performs best and adapt your strategy accordingly.

Stay on top of the game. Keep an eye on market shifts, what your customers are buzzing about, and what the competition’s up to. Your strategy should evolve with the times. Test, tweak, refine. Constantly fine-tune your strategy based on real feedback and results. Keep your audience in the loop—be transparent about changes and how you’re learning and growing. Own up to challenges and failures. Show how you’re bouncing back stronger. It’s all about staying adaptable and showing your audience you’ve got what it takes to roll with the punches.

Agility and Flexibility: Be prepared to adjust your strategy based on changing market conditions and customer feedback. Continuous Learning: Monitor industry trends and consumer behavior to identify opportunities and threats. Experimentation: Test new approaches and channels to optimize strategy effectiveness. Transparency: Communicate changes openly and honestly with your audience. Data-Driven Decisions: Use analytics to inform strategic adjustments. Customer-Centric Focus: Prioritize customer needs and preferences in strategy adaptation. Competitive Analysis: Monitor competitor moves and adjust strategy accordingly. Long-Term Perspective: Balance short-term adjustments with long-term strategic goals.

Stop adapting—make the market adapt to you. Changing strategy shows weakness. Commit to your vision and force competitors to react. Lesson from the "Automotive" industry: A luxury car brand held its design for a decade, setting trends while competitors scrambled. Steps: Stick to your vision. Force competitors to react. Redefine expectations. Ignore transparency. Let your success dictate the market.

Showcasing the impact of your strategy is about sharing its outcome (quantified results), as opposed to its output (a list of activities completed). Share your output by reporting on metrics such as: 1. Customer acquisition cost 2. Cost of acquiring qualified leads 3. Attribution (how did your new customers hear about you?) 4. Lift in revenue associated with campaigns. Numbers is the language of the business, especially of the CEO and CFO, be sure to quantify your impact when sharing your strategy.

It's one thing to talk about a strategy, but the real testament comes from tangible results. Using data, testimonials, and case studies drives the point home, making the strategy's success evident and relatable. Celebrating those wins, and acknowledging the audience's role in them, not only builds credibility but also strengthens the bond with them. It's a clear reminder that success is a shared journey.

1. Create Compelling Content: -Craft compelling content, like case studies and testimonials, to showcase your strategy's impact. 2. Use Multiple Channels: -Share your strategy across platforms like your website, social media, and email. 3. Highlight Results: -Use data and metrics to demonstrate the tangible benefits of your strategy. 4. Provide Examples: -Share real-life success stories to illustrate how your strategy has helped clients. 5. Encourage Engagement: -Foster interaction by inviting questions and feedback from your audience. 6. Educate and Empower: -Provide actionable insights and tips to empower your audience. 7. Share Testimonials: -Showcase positive feedback from satisfied clients to build trust.

Showcasing the impact of a strategy can be achieved in various ways. Ideally, it should be data-driven, supported by strong examples that highlight both the scope and scale. Ensure that the presentation is delivered in a language the audience can easily understand and visualize, helping them connect with the strategy more effectively.

Stop showcasing impact—prove it with results. Data and testimonials? Overrated. Real impact is undeniable; let your numbers speak for themselves. Celebrate successes privately and let the market do the talking. Gratitude is for the weak; focus on dominating your space. Lesson from the "Tech Startup" industry: A startup bypassed testimonials and showcased only raw data, doubling their customer base in months. The results overshadowed any fluff. Steps: Skip testimonials and focus on hard results. Let your data do the talking. Celebrate success behind closed doors. Use results to dominate the narrative. Keep the spotlight on impact, not gratitude.

Share success stories, testimonials, case studies, and user-generated content that demonstrate the positive impact your brand has had on customers. Highlighting real-life examples of how your products or services have solved problems or improved lives can build trust and credibility with your audience.

Don't just talk about success, prove it! Share real data and case studies that demonstrate the positive impact your strategy has had. Numbers, testimonials, and success stories are powerful tools for building trust and credibility.

Proactive adaptation, considering the ever-evolving market, sets a brand apart. It's not just reacting but foreseeing shifts, being innovative, and staying ahead of the curve. A continuous feedback loop with stakeholders is paramount for relevance. The aspect of transparency about challenges, and deriving lessons from them, is both humbling and empowering.

Host a Q&A about your marketing strategy: This allows your audience to directly ask questions and increases engagement. Announce your Q&A well in advance on all your social media platforms, email list, and website. Consider inviting a guest marketer with a complementary skillset to participate in the Q&A. This provides different perspectives and can spark interesting discussions.

Many people think that sharing our strategy is risky. I believe that sharing our strategy is not harmful to us. It allows our audience to adapt our strategy and achieve success. Sharing our strategy is an act of generosity. Nothing less.

In my experience it is very important to be consistent. Don't just share your unique strategy once and then forget about it. Keep it at the forefront of your communications with your audience. This will help you to establish yourself as an expert in your field, and attract customers who are looking for the specific type of solution that you offer.