Comment intégrer les commentaires des clients dans votre plan marketing ?

Integrating customer feedback  into your marketing strategy is critical for better understanding customer wants, improving products or services, and increasing satisfaction. This entails gathering input via methods like as surveys, examining it to spot trends, and drawing conclusions that may be put into practice. Additionally, it facilitates the updating of buyer personas, the modification of messaging and content, the enhancement of the customer experience, the communication of changes, and the measurement of impact. You can guarantee that your strategies are customer-centric, pertinent, and in line with your target demographic by integrating consumer input into your marketing plan.

Na minha experiência profissional, para uma compreensão mais profunda dos desejos e necessidades do cliente, é crucial integrar o feedback do cliente na estratégia de marketing. Utilizar esse processo para impulsionar a melhoria contínua nos produtos ou serviços. O resultado é uma maior satisfação do cliente. Embora haja várias maneiras de coletar feedback, como pesquisas online e análises de dados, para o B2B, sempre dou a preferência para o feedback presencial que possui uma importância singular.

This is one of the most important areas of marketing, we can only target the right customers if we listen and act on customer feedback. We like to show that we are proactive immediately, and responding to feedback digitally is essential. Share reviews, answering questions, asking questions, and surveys are all great ways to emphasize that customer service is your number one priority. More listening, less telling, and more communicating through their voice and pain points is critical.

There are 2 ways to learn what your customer or user thinks about their contact with your organization: direct and indirect feedback. Direct feedback can be obtained through reviews or existing channels like email, social media, and the contact center. However, many people do not provide feedback, making indirect feedback equally important. This is gathered by measuring customer behavior throughout the different steps of the customer journey across various channels. It involves identifying where and why people drop out. If the cause is poor usability, it can be addressed directly, otherwise, it may require asking the customer. Both direct and indirect feedback are crucial for continuous improvement and should be part of your marketing plan.

Start by collecting feedback through surveys, reviews, and social media. Look for common trends and suggestions in this feedback. Use what you learn to improve your products or services and adjust your marketing messages to better match what customers want.

Integrar o feedback dos clientes no plano de marketing é essencial para alinhar estratégias com as expectativas do público. Primeiro, coleto feedback através de pesquisas, redes sociais e análises de reviews. Em seguida, identifico padrões e insights relevantes. Com essas informações, ajusto as mensagens de marketing, produtos e serviços para melhor atender às necessidades dos clientes. Além disso, utilizo feedback positivo como prova social em campanhas e comunico as melhorias baseadas em sugestões dos clientes, demonstrando que suas opiniões são valorizadas e impactam diretamente nas decisões da empresa.

I agree to the poubt that customer feedback is essential.Therefore, one should have a strong Data Management Platform where all the indings to be listed for further abalysis and arriving to a conclusion and learning.

Gather data systematically by collecting customer feedback from surveys, social media interactions, customer service records, and product reviews. Organize the data to identify patterns and recurring themes. For example, if multiple customers mention that your website is difficult to navigate, it's a clear signal that your web design needs improvement. Centralizing feedback provides a comprehensive view of customer sentiment, essential for integrating insights into your marketing plan. This thorough approach ensures you address key issues and enhance customer experience.

La mejora continua enfocada en cliente como centro es clave. Su voz es una guia invaluable, el sentirse escuchado aportará en construir una relación sólida y satisfactoria.

Once all the data are collected in Data Management Platform, it is important to analyse the data.For this I would say to bucket all the data into different broad categories.This would ease the process of analysis and do it more meaningfully.

Analyze insights from the gathered feedback to extract actionable data. Identify common issues or suggestions that align with your marketing goals, prioritizing those with the most significant impact. For example, if customers consistently request more information on a specific product feature, create detailed content around that feature in your marketing communications. Focusing on these key insights will enhance your marketing effectiveness and better meet customer needs.

Enamorarse de los problemas! El ver cada problema como una oportunidad de creación, permitirá a tu marca retroalimentarse con posibilidades de negocio inesperadas.

Once you start analyzing the data, you start ranking the perception and want of customers. You then start incorparating those requirements into your marketing communication.You need to understand that you are to add value to customers not to sell products.Once you stat adding value you tend to solve cystomer's problem which leads to multiplication of sales.Therefore, talking and communicating to customers in their language is very imortant.Once you start incorporating their requirements you start to communicate in their language.

Update your marketing strategy with the gathered insights. Revise messaging, value proposition, and campaign direction to reflect the voice of the customer. For instance, if feedback shows customers value sustainability, highlight eco-friendly aspects in your marketing. Aligning with customer preferences improves relevance and shows you value and respond to their input. This customer-centric approach strengthens relationships and enhances marketing effectiveness.

Reinventarse es un desafío que las grandes empresas les cuesta aplicar. Los tiempos cambiaron y tambien los clientes, Jamás perder el foco que el cliente es el centro de cualquier marketing, alinearse en el menor tiempo, impulsará tu marca a destacar en un mercado de miles de posibilidades.

Absolutely, once theimplementtion is done, regular monitoring is important.This will help in optimization which results you to take care of the glitches at regular interval.This eventually helps youto have much more meaningful marketing campaigns.

Reinvención debe estar dentro de los valores primordiales de cada marca, el marketing enfocado en clientes que cambian año a año es un gran desafío.

La métrica es imperativa al momento de medir la rentabilidad de las operaciones implementadas. Internamente debe incluirse en toda acción. Pensar Smart

Measuring is the key to understand your optimization techniques.Recently we have seen many brands are switching to their own mechanism of measuring the campaigns.This is purely to understand if the optimization process is yielding results.Brand track study is one such example that helps to measure the branding imitiatives.

Entender o que a mudança fez de você e seu cliente é um ponto crucial para a evolução. Usar KPIS específicos, e medir a satisfação pós mudanças é a chave para o sucesso de qualquer implementação. Fazer com que a mudança seja percebida ao invés de alertada também é um grande ponto para percepção real de como a mudança afetou o resultado.

The culture of feedback fostered within the organization in addition to customer feedback helps stay attuned to the input think tank regularly. Derive value and credibility by demonstrating or communicating internally and externally that you value and act upon the feedback you receive. Prioritize feedback based on its relevance, significance for effectiveness and impact on marketing goals.

Keep in mind factors like the timing of feedback collection, the importance of both qualitative and quantitative data, and the need for transparency and communication with your audience throughout the process.