Comment pouvez-vous identifier les parties prenantes essentielles au succès de votre produit ?

Identifying stakeholders starts right from discovery. Always make sure you have right visibility into the teams tha twill be impacted and will be responsible to make the product in the first place. Lets take it team wise: 1. Sponsors/Executive leadership 2. Engineering Team - Leaders, Tech Architects, Full stack developers, QA, Designers 3. Customers 4. Data Governance 5. Legal, Compliance and Privacy 6. Vendors Now create a RACI matrix and keep the communications to and fro as and when an update is available. By following this we will not miss any one in the threads. Now to identify the critical stakeholders - all we need to do it run analysis on the level of participation and their interests to sort it out. #ProductManagement #KPKR

Sometimes envisioning the end result goes a long way. In the early days of a payments product I was part of, defining our product's goals and scope was a game changer. We often asked ourselves: What are we really trying to achieve? To make payments effortless for everyone, not just tech-savvy users. This clarity helped us realize that our stakeholders weren't just our direct customers but also small businesses who benefited from our easy-to-use platform. Aligning our product with this broader vision made all the difference in our approach and success.

Effective stakeholder management is vital in product management. Begin by defining your product's goals and understanding your target audience. Utilize stakeholder analysis tools to identify and prioritize stakeholders based on their influence and interest. Effective communication is key; tailor your approach to different stakeholders to ensure alignment with your product vision. Regularly review and update your stakeholder strategies to align with evolving product goals. Enhance your skills through continuous learning and feedback. Stakeholder management is dynamic and essential for your product's success, requiring adaptability and ongoing strategy revision.

Identifying key stakeholders is crucial for your product's success. For a project management tool, critical stakeholders include end users (for usability), business executives (for approval), product designers (for UI/UX), and technical developers (for functionality). Engaging with these stakeholders enhances the chances of your product's success.

Stakeholder mapping exposes the highest value intersections between your solution and customer/user landscape. Some techniques include: - Mapping the customer journey to reveal key influencers at each step and spotlight decision makers; - Assess bottleneck roles controlling access and compliance; - Evaluate high visibility influencers like analysts shaping external adoption; - Recognize internal adoption drivers within heaviest user teams; - Directly engage current customers on their buyer team dynamics; - Categorize stakeholders by influence/interest levels through grid analysis to prioritize ... and maintain a registry documenting key players, needs and engagement strategies.

A 2x2 stakeholder map (power vs. interest) is a PM superpower. Here are 4 tips to engage stakeholders effectively: 1️⃣ Build trust with high-power, high-interest folks first. Prioritize face-time. 2️⃣ Sway resistors by getting buy-in from equals first. 3️⃣ Communicate early and often. People need time. 4️⃣ Give each stakeholder the correct info dose per interest level. An insightful map enables targeted outreach. But don't spread yourself thin engaging everyone.

For a product that involved government entities and some high-level stakeholders, I made use of stakeholder empathy maps to understand our landscape. It was eye-opening to see how different groups, like government officials, corporate stakeholders, and developers all had unique needs and a big impact on key deliverables. This approach helped us not just list who's involved but really get why they matter. It's like putting a face to a name, making our decisions more tailored and effective.

Product managers should understand each internal stakeholder's unique perspective, needs, and how their role influences others in the organization. Learn as much as you can about them. Certain individuals in an organization are much more influential and you can't assume these individuals have a certain title. Pay attention in meetings, on Slack, or any other public forum for social clues. Who's speaking up, who are the individuals that other team members will listen to when making internal decisions? Align with these stakeholders, and learn more about what is important to them and how they define success.

Prioritization is the golden key to success in product management. With limited time and resources, not every idea can be in a roadmap and often times, we end up using the word "no" in a sensical manner. In such cases, a simple scoring system can help you categorize your stakeholders based on factors like urgency and value. Then, you can shift your focus to engage more with higher rated ones for each occasion. It's about finding who really drives your product forward and making sure they're at the center of your strategy. Always remember: the most critical stakeholder is not your biggest investor, but your end-users. Their feedback is crucial for your success.

Identify key influencers and decision makers early on. Tailor communication and engagement plans to their needs. Be strategic..by focusing on critical stakeholders, you cultivate stronger partnerships, fostering a shared vision for successful product outcomes.

I can summarize this bit in just two words: open communication. For effective collaboration with critical stakeholders, it's essential to establish diverse channels of interaction. Here are some I used in the past: Tools like stakeholder interviews, surveys, and workshops are invaluable for understanding their perspectives. Using roadmaps, prototypes, and demos can help in visualizing the product's progress and incorporating feedback. Regular feedback loops are crucial for managing expectations and resolving conflicts, ensuring a shared vision and alignment. The key is to maintain open, transparent, and continuous dialogue throughout the product lifecycle.

Alignment (or syncing - a more modern take) is a dynamic process that evolves with your product. It's crucial to regularly monitor and measure key metrics like satisfaction, and engagement. This not only shows how well you're aligning with stakeholders but also guides adjustments in strategy. As your features and stakeholders' needs change, revisiting your stakeholder analysis and communication approaches is essential. This continuous cycle of review and update ensures that stakeholder relationships strengthen and evolve alongside your product.

YOU ALWAYS ACHIEVE MORE AS A TEAM! As a team, you all need to be aligned towards the goals and be aware of each other's responsibilities. In my experience with driving digital adoption, it was challenging to make everyone believe in it. Hence, we invested time to drive awareness among stakeholders. Hence, gather the perspective of your stakeholders to drive alignment - Use visual tools to drive alignment on Vision and Strategy - Clarify the roadmap along with WHY and WHAT of the goals and metrics - Call out the risks and challenges while defining your goals and jointly brainstorm on initiatives to overcome them - Leverage storytelling to infuse your ideas into their perceived reality and facilitate meaningful conversations

More number of stakeholders doesn't always equate to the success of the project. Thus, in your RACI matrix, 'Informed' stakeholders could be the largest proportion wise and keep 'Responsible' and 'Accountable' stakeholders to a limited number. As founder of AirBnB says- 'Best way to slow down a project could be to suddenly add more people.'

I've learned that identifying critical stakeholders is more nuanced than just mapping out who they are. It's about understanding the unique impact each stakeholder has on your product's lifecycle. For me, a key strategy has been to observe the ripple effect of each stakeholder's decisions and input. I ask myself: Whose feedback leads to significant changes in our product strategy? Who influences the user experience most profoundly? Often, it's not just the most vocal or senior stakeholders who are critical, but those who deeply understand the customer's needs and the market dynamics.

It is also important to emphasize the significance of timing and the product’s development stage, as the importance of each stakeholder can vary throughout the product’s development and building cycle. Being agile and adaptive is also crucial when prioritizing stakeholders relevant to each stage of development, ensuring alignment with the organization’s strategy and vision.