Prioritise hydration, healthy snacks, and short breaks to recharge during the day. Rotate team responsibilities to prevent burnout and maintain a positive, energetic presence throughout the event.

I participated to several trade shows worldwide (manufacturing industry), mostly as an exhibitor, meeting key accounts as well as new leads from all over the world. Food: good breakfast, 2-3 espresso coffees until max 2pm, small snacks during the day (protein bar is the best compromise). Travelling: good flights (arrive the day before at a good time), rest, limit alcohol at dinners, book hotel close to the venue (short commute). Extra: entertain your visitors, be fun, know what you're doing/saying, share breaks with colleagues (i.e. go for a little walk around the venue). Last but not least: like your job and like your products, or else the whole thing doesn't work and time won't pass. If you do, all of a sudden it's time to fly back!!

1. Define Your Objectives. Before attending a trade fair, you should define what you aim to achieve. ... 2. Plan Your Visit. ... 3. Prepare Your Marketing Materials. ... 4. Dress Appropriately and Be Professional. ... 5. Create a Digital Business Card.

In addition to the 3 S's (good Sleep, Shoes & Snacks) my 4 trade shows energy tips are: - Socialize in Lines: Some of our best contacts at shows can be made in the coffee line and waiting to get into the next speaker. Introduce yourself to your neighbors! - Use the Buddy System: Networking and lead qualification can be easier and more effective when you network with a team member - Post for Dopamine: Remember to post in relevant social media channels, especially LinkedIn, during the event. It's excellent visibility plus the response boosts your energy in real time! - Try Gratitude: Clients are visiting? Tell them how much you appreciate them before you move on to what you're launching. Goodbye stress, hello energy!

Long trade show days can be exhausting, but I’ve learned a few things that help me stay energized: I always keep a water bottle handy and sip throughout the day—it’s such a simple thing, but it makes a big difference. I Move when I can. Standing or walking for hours can wear you out, so I make time to sit down or stretch for a couple of minutes whenever there’s a lull. Comfy shoes help :) I Snack smart. I bring a stash of nuts or fruit to keep my energy steady, so I’m not only relying on sugary snacks or caffeine. I Find my pace. I try not to do everything at once—it’s okay to take a moment to breathe and refocus. And Have fun. Trade shows are intense, but little habits like these make them so much more manageable.

Para mantenerme al máximo, priorizo el descanso adecuado, me hidrato constantemente, elijo alimentos ligeros y energéticos, y organizo mis tiempos para incluir pausas estratégicas. La clave está en equilibrar enfoque y bienestar para rendir al 100%.