Here's possible approach to it: - Start with their needs: don't just talk about sustainability; - Use concrete examples: Don't just talk about abstract concepts. - Highlight the "win-win": Emphasize the win-win nature of sustainability. - Use data and visuals: Numbers and visuals can be powerful tools for persuasion. Share data that demonstrates the financial and environmental benefits of sustainable strategies. - Tell a story: People connect with stories. The key is to make sustainability relevant and compelling to your clients. By showing them how it can benefit their business, you can win them over and create a more sustainable future together.

Identifying the sustainable initiatives close to their business core value or sustainable solutions that align with their business objectives. In case Construction is the core business , highlight the impact of immediate benefit of sustainability in effective design e.g. Effective building Envelope design i.e., more Efficient the building enclosure is the smaller the mechanical equipment which results in reduced capital cost of mechanical equipment & its embodied requirement of energy. Emphasize the long term benefits and ROI in Renewable energy Solar & Wind with reduced reliance on fossil fuel consumption. Also, highlight the Reverse contribution to Climate change in reduced Green house gas emission from building operation energy use.

Durante a discussão de estratégias sustentáveis com o cliente, informo em primeiro lugar os benefícios ambientais junto à comunidade e à imagem do cliente, depois informo os benefícios financeiros com a gestão ambiental adequada, além de implementação de ecomomia circular, desta forma o cliente entende que os projetos de sustentabilidade são importantes, além de ser um fonte de lucro também.