Que faites-vous si votre vaste expérience en tant que stratège de marque senior ne se reflète pas dans votre salaire ?

Here is my take👇🏽 Quantifying achievements in terms of business outcomes is essential. Documenting these successes provides tangible evidence of your value to the company. To achieve this, consider conducting a thorough review of past projects, identifying key performance indicators, and tracking their impact over time. Utilize data analytics tools to measure the effectiveness of your strategies and gather insights for future improvements. Additionally, seek feedback from colleagues, clients, and stakeholders to gain a comprehensive understanding of your contributions. This self-assessment, coupled with actionable steps, lays the groundwork for discussions about salary adjustments.

As a brand strategist, try assessing your value from the perspective of an owner rather than an employee. Documenting your successes and tracking key performance indicators is useful to support your case for a pay increase. But one thing that people often miss is tracking learning as a goal. Show people that you have become more valuable because your skills have improved in important areas that are apt to fill gaps in the organization. And, show them how you have helped others on the team do a better job, too. If the person who determines your pay is convinced that you're adding value beyond what you're assigned to do, they're apt to be receptive to your request for an increase.

I believe our paycheck is in our hands, we're the ones who agree to salaries who don't reflect what we believe to be worth, and it's our responsibility to keep our standards as high as we can, in order to propel ourselves into the roles who value us. We have the capability to negotiate at the beginning of every job our salaries, yet we're afraid to ask for more and take our space. Leaders who value leaders, value those who stand up for themselves, and those who don't simply didn't need your presence in the first place, as they will be the ones to cap your growth, fulfillment and work satisfaction. Ask for more and watch more come back to you in all shape and forms. Law of attraction is real and the 1% knows it.

Reflect on your contributions, achievements, and the unique value you bring to the company. List out your major projects, successes, and how you've positively impacted the brand. It’s like preparing your portfolio; you need a clear picture of your worth.

Conducting market research allows you to accurately assess what your level of experience as a senior brand strategist should command in terms of salary. This means investigating industry reports, salary surveys, and job postings relevant to your level of expertise to determine the compensation range for similar positions. This information will set a benchmark while also strengthening your negotiating power. Another benefit is that being armed with data about industry standards shows you're well-informed and assertive about your worth, making it easier to argue effectively for a salary that reflects your significant contributions and expertise in brand strategy.

Investigate industry standards for your role. Use tools like Glassdoor, Payscale, or LinkedIn Salary Insights to see what peers in similar positions are earning. This data is your ammo for negotiations.

Once you understand your market worth and your unique contributions as a senior brand strategist, take some time to plan your salary discussion. This means timing the discussion to leverage recent achievements, whether that's a successful project or a glowing performance review. Prepare a succinct presentation to demonstrate your accomplishments, how they align with the company's objectives, and their impact on the business. Clearly state your desired salary range and justify it with concrete examples of your contributions. This demonstrates professionalism and readiness to engage in a serious discussion about your compensation, ensuring that you're seen as a valuable and proactive member of the team.

Develop a strategic approach. Outline your career goals and how a salary increase fits into your professional growth. Think of this as your personal brand strategy—clear, concise, and compelling.

Approach your employer with confidence. Present your case, backed by your value assessment and market research. Be prepared to discuss not just your past contributions but also your future potential. Negotiation is about mutual benefit, not just personal gain.

Evaluate opportunities for professional growth within your current company and how these align with your long-term career goals. In discussions about salary, find out about opportunities to advance your career through new roles or projects that expand your skills and strategic influence. While immediate salary increases are important, professional development offered by your employer is invaluable. If promises of growth and advancement are part of the compensation discussion, ensure these commitments are clearly documented and directly related to enhancing your career path. This holistic approach allows you to negotiate not just for a better salary, but for a more fulfilling and strategically beneficial career progression.

Continually invest in your development. Take on challenging projects, seek additional certifications, and stay ahead of industry trends. Demonstrating a commitment to growth strengthens your position in future negotiations.

Engaging with other professionals in the branding field can provide insights into salary norms and new opportunities. Attend industry events, join professional associations, and connect with peers online. Expanding your network can not only offer support and advice but also open doors to potential job offers that reflect your true worth as a senior brand strategist.

Build and leverage your professional network. Connect with industry peers, attend conferences, and participate in relevant forums. Networking can provide new opportunities and insights, potentially opening doors to roles that better reflect your value.

Investigate industry standards and benchmarks for senior brand strategist salaries in your region. Compile a detailed list of your accomplishments, contributions, and successes in your role as a senior brand strategist. Request a meeting with your manager to discuss your compensation. Show your results, they speak for you.