Comment tirez-vous parti des histoires et des témoignages positifs des médias pour contrer les récits négatifs des médias?

Identify top 3 key messages you would like to land in any proactive or reactive messaging across the right media channels across earned, owned or paid media. Once your key messages are defined devise different ways of storytelling to land them across key platforms or mediums. Target top 2-3 powerful media outlets who can help you craft the story capturing these key messages effectively

Publish as many positive stories to counter the misinformation and call out people that are spreading wrong information so their stories can sell their products or services

When a negative story hits a brand, not going on the defensive is one of the key things. Also over time, it’s important to build strong advocates in the industry, who can share testimonies during a crisis. A strong advocate and reputation management program reaps long term benefits during scenarios such as these.

Keep the positive stories consistent. Proactively reach out to media to share those as well. Positive stories and testimonials should be built into you overall social media strategic plan, otherwise it will look out of place if you suddenly go heavy on that mid-crisis. It helps build trust over the long term. Being open and transparent over the long term is key to winning that stakeholder support and solidify your industry credibility. In law enforcement we often see our own community members coming to our defense to correct or negate the naysayers.. and we don't have to do a thing. That's when you know you have full stakeholder support.

the source to land your key messages effectively should be backed by industry data. Choose a credible white labelled / third party data source to further build your key messages using the right data. An industry expert testimonial also helps to reinforce your growth journey developing a positive story

First you have to address the negative head on. Be transparent. Highlight what's being done to fix it. Then turn to what's working or what you're bring in. Pitch from angle of how it will help improve the situation. Be careful of testimonials right off the bat, it can sound canned and hokey. Be authentic. People are not stupid. If something is working... use testimonials from those highlighting how it's fixing the issue.. not how great you are. Once again... Be authentic. Cannot stress that enough.

Getting testimonials from your clients that are using your products consistently with great results. Yes if you have complaints, admit them and fix them to your client's satisfaction and get a follow up testimonial

choose your distribution strategically: - Earned Media: use the right media outlets to capture the right messages effectively across target audience - Owned Media: Use owned social media channels to craft out a compelling story for the audience who choose to follow you across these platforms - Paid: partner with relevant platforms to craft out similar messaging to tell your story

Keep your messages the same in all platforms and the graphics too. So people know you by the image they have etched in their minds like big giants like coca cola, McDonalds and Pespi

The best way to counter negative stories is not to rebut each point in a negative story point by point but to push a wholly different frame than your opposition. Do what you can to mitigate the actual story with facts, of course, but then put it behind you and move forward. As I learned way back in high school debate: If you accept your opponent’s frame, you lose. Companies that don’t understand this inevitably Streisand effect negative stories into much longer, brand-shaping shelf lives.

If I may use a sports analogy: combatting negative coverage is all about consistent defense. If your stakeholders are well-versed in the positive aspects of your brand, negative press will be easier to counter. You can do this by regularly interacting with stakeholders online, recognizing when they shout-out your brand, showing them gratitude and amplifying their positive experiences. This is where an organic social media strategy, social listening and social advocacy are paramount.

Leveraging positive media stories and testimonials is a strategic approach to counter negative media narratives. Here's how professionals can effectively utilize this strategy: Anticipate and address objections by identifying potential concerns and proactively addressing them through positive storytelling. Develop a narrative that showcases your organization's strengths, achievements, and values. Utilize testimonials from satisfied customers, employees, or partners to demonstrate credibility and trust. Highlight success stories and case studies that showcase positive outcomes

1. Update Content: Regularly refresh stories with new achievements like product launches. 2. Monitor Trends: Stay informed about industry trends to align stories with current topics. 3. Seek New Sources: Explore diverse testimonials to showcase innovation. 4. Adaptability: Highlight adaptability through stories of overcoming challenges. 5. Value Showcase: Emphasize value through real stories. Example: Sharing testimonials of cost-saving solutions can counter negative narratives of inefficiency.

Leveraging positive media stories and testimonials is crucial to counter negative media narratives. Start by sharing employee stories, highlighting staff achievements and dedication. Feature customer success testimonials to demonstrate value and impact. Utilize media storytelling by pitching positive stories with unique angles and human-interest narratives. Establish executives as industry experts through Op-Eds and thought leadership pieces. Collaborate with influencers and journalists to amplify your message.