Comment vous tenez-vous au courant des dernières tendances et des changements en matière d’allocation dynamique et d’Ad Exchange ?

In the fast-paced world of ad serving, staying updated is crucial. Subscribing to Google Ad Manager's blog, newsletter, and YouTube channel can keep you abreast of the latest trends in dynamic allocation and Ad Exchange. These resources offer insights, best practices, and tutorials, fostering a culture of continuous learning. They are our compass in the vast sea of digital advertising, guiding us towards success.

Industry Publications: Follow reputable industry blogs, websites, and publications that cover ad tech and programmatic advertising. Webinars and Conferences: Attend webinars and conferences focused on ad tech, where experts discuss emerging trends and best practices. Networking: Engage with peers and industry professionals through forums, LinkedIn groups, and networking events. Vendor Updates: Regularly check updates and announcements from ad tech vendors and exchanges regarding new features and changes. Training and Certifications: Pursue training courses or certifications in programmatic advertising to deepen understanding of dynamic allocation and exchange functionalities.

Pour rester à jour sur les tendances en allocation dynamique et Ad Exchange, je vous conseille de vous abonner aux ressources officielles de Google Ad Manager comme leur blog, newsletter et chaîne YouTube, où vous trouverez des mises à jour et des études de cas très enrichissantes. En complément, suivez leur compte Twitter et LinkedIn pour des infos en temps réel. Pour aller plus loin, participez à des webinaires et ateliers en ligne, où vous pourrez interagir directement avec des experts et poser vos questions en direct.

Three things you need to do to stay updated: 1. Make a list of websites you need to check daily. My picks are adexchanger, digiday, GAM What's new & Mediapost. 2. Networking & Events - Stay connected to as many people as you can. Networking opportunities at events can lead you to knowledge even before it hits the internet. 3. Join communities like redditadops, adtechgod & marketecture to know inside updates of the industry.

I will add some top resources here 1. Official Updates: Google Blog, Google Ad Manager Release Notes, Prebid Release Notes, Google Monthly Publisher Report.

**Title**: Leveraging Online Communities in Ad Serving In the dynamic world of ad serving, online communities serve as a beacon of knowledge. Platforms like Google Ad Manager Help Community, r/adops, and AdMonsters are treasure troves of shared experiences and tips. They foster a culture of learning and collaboration, turning challenges into solutions. These communities are not just platforms; they are a collective wisdom, guiding us towards success in dynamic allocation and Ad Exchange. Let's embrace this journey of shared learning together.

Pour rester à la pointe des tendances en matière d’allocation dynamique et d’Ad Exchange, je recommande vivement de rejoindre des communautés en ligne comme celles de Google Ad Manager, r/adops, et AdMonsters. Ces plateformes sont des mines d'or pour échanger des expériences, poser des questions pointues et bénéficier des conseils d'experts. En plus, en y apportant vos propres connaissances et commentaires, vous pouvez non seulement apprendre des autres mais aussi vous positionner comme un acteur clé dans le domaine.

2. Top Online Communities: Linkedin Ad Tech Community, Google Ad Manager Community, Prebid github. Facebook Groups are limited on this topic.

Indeed, attending webinars and events is a valuable way to stay updated in the ever-evolving field of ad serving. For instance, a digital marketing professional might attend the Google Ad Manager Academy. Here, they could learn about new features and optimization strategies directly from Google experts. They could then apply these insights to improve their company's ad performance. Additionally, these events provide networking opportunities. At the AdMonsters Publisher Forum, for example, they might connect with industry peers, exchange ideas, and even form partnerships. Thus, these events serve as a platform for learning, networking, and staying ahead in the dynamic world of ad serving.

Pour rester à jour sur l'allocation dynamique et Ad Exchange, assistez aux webinaires et événements organisés par Google et d'autres leaders du secteur, comme Google Ad Manager Academy et AdMonsters Publisher Forum. Ces sessions offrent des insights sur les nouvelles fonctionnalités, les meilleures pratiques et les tendances, tout en vous permettant d'interagir avec des experts et de réseauter avec des professionnels du domaine. En plus, ces événements sont souvent l'occasion de poser des questions en direct et de bénéficier de conseils personnalisés pour optimiser vos stratégies publicitaires, notamment comme l'a fait Google récemment avec la conférence Google Marketing.

Top Webinars and Conferences Adage, Adexchanger conduct some quality webinars that you must attend. Google also sends periodic webinars to your inbox where you can ask questions.

Absolutely, hands-on experimentation is a powerful way to stay abreast of changes in dynamic allocation and Ad Exchange. For instance, consider a digital publisher who decides to experiment with different ad placements on their website. They use tools like Google Publisher Console and Google Analytics to monitor the performance of these placements. They might discover that certain ad placements perform better in terms of click-through rates and revenue. By continually testing and adjusting their ad settings based on these insights, they can optimize their ad performance, discover new opportunities, and stay ahead in the dynamic world of online advertising.

With advertising have many systems to bid lower and get more RoI, as a publisher it's important for you to have strategies that allow you to charge a premium for your inventory. Below are some things that can help to better test & experiment 1. GAM Experiments - Setup experiments by observing the bidding activity. Set experiments on 25% traffic when bidding is high to get more money. 2. More Direct Line item - Bring more direct campaigns and that will give Dynamic allocation more competition. 3. Two Adx - It has been observed that running 2 adx against each other brings incrementality.

You get Beta features all the time in Google Ad Manager, be the first to test them when they appear. This is the best way to stay in the loop by doing things with your own hands.

Indeed, learning from experts is a valuable strategy to stay updated in the field of dynamic allocation and Ad Exchange. For example, a marketing professional might regularly follow the blog of Ben Kneen, an industry expert. Through his insightful posts, they can gain a deeper understanding of the latest trends and strategies in ad serving. They might also listen to The Ad Ops Podcast during their commute, absorbing knowledge from various industry leaders. Additionally, they could enroll in a course like Ad Serving 101 to systematically learn the fundamentals and advanced concepts. By leveraging these resources, they can continuously enhance their skills and stay at the forefront of the dynamic world of ad serving.

I remember I wanted to build up some understanding of media buying concepts. I then did certifications on TTD, MediaMath & Stackadapt. That helped me a lot to gather basic concepts and then build from there. I follow Ad Ops Insider and they provide some really great insights on media buying that helped me connect my certifications from TTD, Media Math & Stack adapt.

One of the reasons we are not able to learn is we don't ask. So, ask away any questions you might have, inbox people your questions about new products and get their comments about your ideas.

Staying Curious is the key here. Our industry knowledge is very limited. There are no books and there are no Gurus. Plus it's not rocket science. So, you have to put your own curiosity to good use otherwise you will start lagging behind. Always keep looking out for new ways to learn and keep discussing concepts with colleagues and also AI models. When you discuss and ideate a lot, you build solid concepts.