Comment innover sans nuire à vos produits existants ?

To innovate without harming existing products, align innovation goals with customer needs, conduct thorough market research, test innovations in controlled environments, and prioritize incremental changes. Balancing novelty with continuity ensures evolution without compromising quality.

Innovating without hurting existing products involves balance. Start by understanding customer needs and market trends to identify areas for innovation that complement rather than compete with existing products. Conduct thorough research and testing to ensure new ideas align with your brand and target audience. Implement incremental changes or updates rather than drastic overhauls, allowing for gradual adaptation and minimizing disruption to existing products. Maintain clear communication with stakeholders to manage expectations and address concerns proactively. Lastly, monitor performance closely and iterate based on feedback to ensure successful integration of innovation while safeguarding the value of existing products.

To innovate without harming existing products: 🔄 Iterate Gradually: Introduce updates or features in phases, allowing customers to adapt and provide feedback. 💬 Listen to Customers: Gather insights to ensure new developments align with what customers value in current products. 📊 Run Pilot Programs: Test innovations on a smaller scale before a full rollout to assess impact on existing offerings. 🔍 Maintain Core Value: Preserve key qualities that define the brand, ensuring innovations complement, not replace, strengths. 📈 Diversify Offerings: Position new products as expansions, allowing customers to choose without disrupting established options.

Establish a clear understanding of your market and customer needs through thorough research and analysis. Implement a structured innovation process that allows for experimentation and iteration while safeguarding the integrity of your current product offerings. Foster a culture of innovation within your organization by encouraging cross-functional collaboration, risk-taking within reasonable bounds, and a mindset that values continuous improvement alongside the preservation of successful products.

Innovating without harming existing products requires a delicate balance. From my experience, it's crucial to adopt a dual strategy: incremental improvements and radical innovations. First, enhance your current products with small, customer-focused tweaks. This shows you're listening and adapting. Second, create a separate innovation team to explore bold, disruptive ideas without affecting core operations. In our projects, we've seen success by piloting new concepts in limited markets, gathering feedback, and iterating. This approach ensures your main product line remains stable while fostering innovation.

Innovating without harming existing products requires a strategic approach. From my experience, it starts with understanding your core strengths and customer base. Introduce innovation incrementally through pilot programs or limited editions to gauge market response without disrupting your main offerings. In our projects, we've used customer feedback to guide innovation, ensuring it complements rather than competes with existing products. Cross-functional collaboration within your team can also spark ideas that enhance your product line. Keep communication transparent, reassuring customers of continued support for existing products. This balanced approach ensures growth while maintaining customer trust and satisfaction.

One should start with careful planning of an innovation strategy by defining unmet customer needs, the company’s value proposition, and eventually, an innovation roadmap. In parallel, it's important to assess the existing portfolio to understand how it fits with the company strategy: identifying what should be divested, milked, or invested in. When these two streams come together, it should result in a clear plan for the innovation approach and the existing product and service portfolio. Since this is an ever-evolving field, the work should be done continuously with broad engagement and regular updates.

To innovate without harming existing products, strategically balance changes. Start with market research to understand customer needs and identify gaps. Implement incremental improvements rather than radical changes to avoid alienating loyal customers. Test new ideas through pilot programs or limited releases to gather feedback without major disruptions. Focus on complementary innovations that enhance your current products. Communicate transparently with customers about new features or versions, emphasizing added value. Creating a separate brand or sub-brand for significant innovations can manage risks and maintain brand integrity.

When working with clients, we focus on evolution, not disruption to innovate without harming existing products. Start by analyzing your product portfolio—what’s working well and why? Use that insight to guide innovation. You can introduce new features, explore complementary products, or test limited-edition versions that enhance rather than replace the core offering. In previous cases, we found that engaging loyal customers for feedback on new ideas helps strike a balance. Keep your brand values consistent and ensure that any innovation complements your existing lineup rather than competing with it.

A great way to innovate without causing brand or equity harm is to pilot line extensions, but this should come after extensive market research on consumer needs and variable price points. For example, Colgate-Palmolive is able to reach a larger audience by solving personalized customer needs with Colgate Sensitive, Colgate Optic White, and Colgate Total, capturing additional share competitively, and remaining relevant in the category. Give it a go!

Wow Linkedin - you need to work on your content. Forget your innovation type lol. Again - it is about the customer and market needs. If your product is about to become a fossil and the market is moving/demanding "X" then you either give it to them or fail. Is it incremental? Is it radical? Irrelevant. Those who best understand the customer will know what needs innovating. It's not about asking "Mr.Customer, what features do you want?" It's understanding how your customer uses your product, what job it is doing, what else they used, whether they use something else to supplement shortcomings, etc. Based on that you'll know what to innovate.

Back in my time as a Strategic Communications Partner in a global manufacturer, I encountered a situation where I saw a brilliant team of innovators having to make such a choice. The goal was to expand into a new market segment. After assessing goals and capabilities, the team opted for a radical innovation approach. This involved developing a new product that not only differentiated us from competitors but also created a new category in the market. The decision was risky but calculated, and it paid off by not just entering a new market but also establishing us as pioneers in that space. This experience highlighted the importance of aligning the type of innovation with business objectives and market opportunities.

A great way for brands to be innovative is to start having more meaningful partnerships that not only align with their values, but will empower others and reach a new audience. Times are changing, and if they're not being creative with their strategy and smart with their collaborations, they'll fall behind.

Brands should always look to innovate but it needs to be done strategically to drive the brand forward. Are you innovating to increase revenue, increase margins, decrease costs or to re-define a market/product? Innovation and adaptation should not been seen as the same thing and Innovation is not "required" to become a successful business but to achieve scalability or increases to the bottom line. Adaptation is what is needed to stay relevant in market.

Innovation will be planned and implemented depending on the conditions of the product, the type of request and market needs. In the beginning, it was mentioned that the product should not be harmed, so the best strategy for creative ideation is to look at the advantages of our product from the audience's point of view, and after extracting the unique selling points of our product, prepare a creative plan to convey the message.

Choose an innovation type that’s going to extend your brand to people it may not have reached before and get creative with it. For example, Charlotte Tilbury, a well-known beauty brand, collaborated with a sports event recently. No beauty brand would have considered advertising at a sports event before, but they wanted to try something new and be innovative, and it was a powerful move to not only promote diversity, but to reach a new audience, too.

To innovate without harming existing products, it's crucial to choose the right type of innovation based on your goals. Incremental innovation enhances current products, while radical innovation creates new categories. The choice between these types depends on your objectives. For instance, incremental innovation can boost loyalty by adding features, while radical innovation can facilitate market entry with new value propositions. Selecting the appropriate innovation type aligns with your goals and ensures successful innovation without jeopardizing existing products.

En mi trabajo y sector el objetivo ha sido siempre aumentar la lealtad del cliente y el tipo de innovación más adecuada sería la innovación incremental. Ya que este tipo de innovación se enfoca en mejorar o agregar nuevas características a los productos o servicios existentes, lo que ayuda a mantener la relevancia y el interés del cliente a lo largo del tiempo. Al agregar características o beneficios adicionales de valor a las ofertas actuales, se fortalece la relación con los clientes existentes, fomentando así la lealtad y la retención a largo plazo. La innovación incremental también permite mantener una base de clientes comprometida mientras se sigue evolucionando para satisfacer sus necesidades cambiantes.

Thinking about renovation vs. innovation can be helpful, and it's often underrated. I think Apple does this well. Nobody asks for updates to the OS, but they keep making them. They are always refining the experience, making it feel new again. These micro renovations are what help keep a product and brand feeling fresh and relevant.

To start creatively, we need to analyze the distribution channels after analyzing our contacts. We limit the distribution channels with the niche marketing method so that the message of our product is properly transmitted to the audience.

By dividing the market into distinct groups based on shared characteristics, businesses can tailor innovation efforts to specific segments without disrupting the overall customer base. For this, you need to conduct thorough market research to identify different customer groups based on factors like demographics, psychographics, behavior, and needs. This segmentation should be granular enough to uncover specific value propositions for each group. Understand the unique pain points, desires, and preferences of each segment. Develop distinct value propositions for each segment, highlighting how new innovations complement, rather than compete with, existing products.

If you segment your customers and realize that there is a material difference compared to your existing loyal consumer base, PAUSE! Take your time. While it is a more costly endeavour, the right thing to do may be to pursue that market opportunity with a different brand. This would avoid the risk of alienating your existing customer base and may also result in great incrementality.

To innovate without jeopardizing existing products, segment your customers based on their needs, preferences, and behaviors. Utilize criteria like demographics, psychographics, usage patterns, loyalty, and satisfaction scores. This segmentation enables the identification of market gaps and opportunities while tailoring innovation to segments most likely to adopt it. Effective communication is also enhanced through tailored messages, channels, and incentives for different customer segments.

Understand the different needs and preferences within your customer base. By segmenting your customers, you can tailor your innovation efforts to specific groups, ensuring that new products or features resonate with the right audience. This approach helps maintain the loyalty of your existing customers while attracting new ones.

Innovate without alienating existing customers or missing new ones by using feature flags for customer segmentation. Roll out new features to specific groups based on demographics, behavior, or usage, allowing for targeted testing and refinement. This strategy lets you tailor innovations and communication to different segments, ensuring relevance and appeal. Feature flags help balance innovation with customer loyalty, enabling personalized experiences and fostering engagement across your diverse customer base.

Not all customers are created equal. Understand the needs and preferences of different customer segments to tailor your innovation accordingly. Identify early adopters: Target customers who are open to new offerings and can provide valuable feedback for further development.

When segmenting for innovation in order to retain existing customers and acquire new ones, it is particularly important to focus on core values: - Preserving core values: Innovations should respect the fundamental values and characteristics of your offering. This ensures that loyal customers continue to feel connected to your brand. - Target group-specific customisation: Adapt innovations specifically to the needs of different customer segments. Avoid drastic changes that could unsettle existing customers. - Balanced innovation: Seek a balance between the tried and tested and the innovative. Preserve what is popular with existing customers while introducing new elements to appeal to new market segments.

Identify and understand your customer base. Recognize their needs and problems before they arise. This involves looking beyond existing industry boundaries and exploring new markets. Successful innovation often comes from "seeing around corners" and predicting what customers will value.

Innovation is crucial for business success and growth, and you can achieve it without compromising your existing products. To do so, begin by creating a well-informed hypothesis and rigorously testing it. You should allocate your budget and resources strategically to minimize the risk of failure. Analyze your results, and confidently implement improvements based on your findings. Diversify your ideas and avoid `putting all your eggs in one basket`. If you obtain impressive results, scale up your efforts with confidence. Remember, innovation requires calculated risks, but you can achieve it while maintaining your current offerings.

Innovations can sometimes damage the existing products because they are created with very specific clients in mind. I've seen companies talk to a few big clients and implement changes to support them, but then they are making the product less useful to their smaller clients. So when you have an innovation in mind, make sure to validate it with a variety from your target audience.

Don’t just roll out changes and hope for the best. Test your innovations in controlled environments. Get real feedback, make adjustments, and validate the market fit before going full throttle. Tip: Use beta tests or pilot programs with a small, representative customer group. This can provide invaluable insights and help you iron out any kinks before a wider rollout.

The key is to test and validate EARLY. A lot of time and energy can be saved if one identifies fundamental flaws early. Further, if ideas go too far in the development process, there is often organizational pressure to launch regardless of some less-than-optimal testing results. Because so much time and energy has already been invested, people can easily perceive the results with a less critical eye. It's too hard to make the tough call and cancel it all.

Before a full-scale launch, test your innovation through prototypes, beta testing, or limited releases. Gather feedback from both new and existing customers to identify potential conflicts with your current products. Use this feedback to refine your innovation, making sure it enhances rather than detracts from your existing offerings.

Testing and validating innovation with customers helps refine ideas before full launch. Feedback during this stage uncovers improvements, ensuring that the innovation meets customer needs effectively and aligns with business goals.

Before launching your innovation, validate it with customer feedback to minimize failure risk and optimize product-market fit. Employ surveys, interviews, focus groups, prototypes, or pilots to engage customers and gauge their reaction. Use metrics like awareness, interest, trial, adoption, and retention to measure responses. This ensures your innovation is not only in tune with market needs but also poised to deliver substantial value to both customers and your business.

Skip validation. Launch boldly and let the market adapt to you. If you're truly innovating, customers won’t know they need your product until they see it. Don’t aim to meet market expectations—redefine them. Smartphone Lesson: Apple didn’t ask; it redefined what a phone could be and set a new standard. Solution: 1. Launch without testing. 2. Make the market adapt. 3. Redefine value. 4. Iterate from feedback. Set the standard. Innovation demands acceptance, not permission.

Testing and validating ideas requires some concept testing that validates or disproves different assumptions. By the time you begin the testing, you should have identified the audiences, the testing methods, the plan, and the methodology. Test your idea and gather user feedback through surveys, interviews, or observation. Ask specific questions about experience, usability, and any areas for improvement. Evaluate the feedback and then assess the revenue model, pricing strategy, and revenue streams that will generate income for you. And last but not least, the go-to-market strategy. Create a plan for marketing and sales that will effectively reach your business's target audience and generate customer interest.

To innovate without harming existing products, align innovation goals with customer needs and market demands. Balancing incremental and radical innovation types ensures evolution without compromising quality. For established businesses, leveraging existing assets is key. But for new ventures, the strategy varies based on factors like budget and product type. It's imperative not to lose sight of existing customers on older products; neglecting support risks loyalty and upgrades. Ultimately, success lies in a smooth and profitable process of evolving products and enhancements to meet evolving customer needs. #productstrategy #customerexperience #marketingstrategy

Managing your product portfolio is key to innovating without overshadowing your existing products. Using tools like the product life cycle, Boston matrix, or innovation matrix helps evaluate and prioritize your offerings. The objective is to optimize overall performance and profitability. This means allocating appropriate resources for investment, promotion, and development across your range. Monitoring market trends and customer feedback is crucial, enabling you to adapt or phase out products as necessary, ensuring a balanced and forward-looking portfolio.

Don’t let new innovations cannibalize your existing winners unless they’re on their way out. Manage your product life cycles smartly. Use a strategic matrix like the BCG matrix to categorize your products based on their market growth rate and relative market share. This helps in making informed decisions about which products to invest in and which to phase out.

Managing the portfolio is critical. Keep these ideas in mind: 1. Innovation should not undermine existing products. When discovering a new technology or formulation, portfolio/pipeline managers must communicate the features of the new product development (NPD) without compromising baseline product revenue streams. 2. Build your Product Innovation Pipeline with a long-term strategy. This approach enables you to map and measure efforts to ensure continued innovation and exploitation concurrently. 3. Do not hesitate to rationalise a slow-moving SKU, even if it was once highly valued. Focus on more relevant products to maintain an effective portfolio.

Wichtig ist, ein ausgewogenes Portfolio zu haben, das sowohl bewährte als auch innovative Produkte umfasst. Ständige Marktbeobachtung und Kundenfeedback sind unerlässlich in dieser dynamischen Welt. Ein weiterer Aspekt ist, Ressourcen klug zu verteilen und nicht in Produkte zu investieren, die keine Zukunftsperspektive bieten.

Principalmente em produtos que são mais Hight tickets e que tem renovação, você deve sempre trazer para os clientes a sensação de que ele está comprando um novo produto, e não o mesmo produto com aulas novas. Para construir isso você deve ter um monitoramente de mercado, concorrentes e principalmente ouvir seus clientes com pesquisas frequentes e feedbacks abertos. O seu produto tem que ser rentável e escalável, ao mesmo tempo deve ser transformador, e trazer essa sensação e essa entrega para o cliente.

View your products as part of a portfolio and ensure that your innovations fit within this framework. Balance your portfolio by maintaining a mix of core products, incremental innovations, and disruptive offerings. This approach minimizes the risk of one product negatively impacting another and helps sustain long-term growth.

Adding innovation to your portfolio without hurting the current products should NOT be an objective. The main objective should be "Improving the full portfolio" which may come on the cost of hurting / hilling a current product. PLC management & portfolio strategic planning are the keys here. How you manage products PLC should not be independent vs the pipelines of new products / innovation. accordingly, you should already have planned if the new brands will be side by side for the current & grow together or kill the current at once or something in between.

Balance new and existing products: Don't neglect your core offerings while chasing shiny new things. Create a healthy mix of innovations: Diversify your portfolio to mitigate risk and ensure long-term sustainability.

Capitalize on your and your team's resourcefulness. Foster a can-do mindset, reward risk-takers, and utilize internal resources effectively. Embrace a strategic approach, rewarding calculated risks while maintaining a focus on market feedback and customer needs.

In my own experience, effectively communicating innovation is as much about storytelling as it is about presenting facts. Industry leaders often emphasize creating a narrative that connects the innovation with the customer's needs and aspirations, making it not just a product but a solution to a real problem. They also highlight the importance of choosing the right channels – like social media or webinars – tailored to where the target audience is most engaged and receptive, ensuring the message not only reaches them but resonates with them as well!

Bei der Kommunikation von Innovationen wird häufig übersehen, wie wichtig es ist, emotionale Verbindungen zu schaffen und die menschliche Seite der Innovation hervorzuheben. Es geht nicht nur um technische Merkmale, sondern darum, wie die Innovation das Leben der Menschen bereichert. Viele konzentrieren sich auf Fakten und Zahlen, dabei ist es entscheidend, Emotionen zu wecken. Wie? ZB durch richtig gutes Storytelling.

Craft a compelling narrative for your innovation, highlighting its benefits and uniqueness. Utilize the right mix of channels—social media, blogs, videos, or webinars—to engage your audience. Address any concerns proactively, offering clear information and support. Effective communication builds trust, credibility, and sparks interest in your innovation.

Clearly communicate how your new innovation complements your existing products. Educate your customers on the distinct value each product offers, emphasizing how the new innovation enhances their experience or addresses different needs. This messaging can help prevent confusion and reinforce the relevance of all your products.

Clearly articulate the value proposition of your new offering. Explain how it benefits customers and how it differs from existing products. Manage expectations: Don't over-promise or under-deliver. Set realistic expectations and manage the communication process effectively.

Build a higher purpose for your innovation that goes beyond financial gains. Explore opportunities in areas like the aging population, energy demand management, or understanding our place in the universe. Communicate your company's purpose in all endeavors to resonate with today's generation of customers and workers.

Clearly communicate the value and benefits of your innovation to your customers. Highlight how it addresses their needs and improves their experience. Effective communication helps build excitement and acceptance for the new offering without undermining the perception of your existing products.

When building awareness for new products and product launches, it is ideal to leverage your existing customer base for this initial exposure. Email and organic is the best and most cost effective way to engage your existing community and share the new product release. Additionally, your brand's community can act as a launchpad for initial sales through early access discounts.

Focus on the "why" before the "what": Lead with the deeper purpose or emotional impact of your innovation to evoke a connection before explaining its features. Customer journeys, not product features: Frame your communication around how the innovation solves problems or enhances specific stages in your target audience's journey. Data-driven storytelling: Weave relevant data and insights into your communication to build trust and showcase the measurable value your innovation delivers. Interactive experiences, not press releases: Move beyond traditional PR and create interactive demos, AR experiences, or user-generated content campaigns to spark engagement and excitement.

To innovate without hurting existing products: Develop Complementary Products: Innovate in ways that enhance, not replace, your current offerings. Segment the Market: Target innovations at different customer groups to avoid internal competition. Gradually Improve: Integrate new features into existing products to add value without drastic changes. Gather Customer Feedback: Use insights from customers to guide innovation that aligns with their needs. Maintain Brand Consistency: Ensure new products fit with your brand's identity and values.

We can use the 70-20-10 concept, which has its roots in learning but can easily be applied to marketing strategy. In that approach, 70% of the budget is allocated to the main, core products, 20% to product development, and 10% to new, even crazy, ideas.

Adding more weakens your message. Innovation thrives on bold, concise action. Focus on the core, and let simplicity drive impact. Luxury Watch Lesson: Rolex creates demand through scarcity and focus, not excess. Solution: 1. Eliminate the unnecessary. 2. Refine your core. 3. Create scarcity. 4. Focus on precision. Innovation is defined by what’s left out, not added.

Foster a culture of innovation: Encourage employees to think creatively and experiment with new ideas. Embrace failure: View failed innovations as learning opportunities and stepping stones to future success. Stay informed: Keep track of industry trends and adapt your innovation strategy accordingly. Remember, innovation is a journey, not a destination. By adopting these strategies and fostering a culture of continuous improvement, you can navigate the innovation landscape without jeopardizing your existing products and build a sustainable foundation for long-term growth.

Sad fact: Most innovations fail. The key is to focus on the ideas that show the greatest potential for success, not just existence. If you're in an innovation-focused role, don't be afraid to not launch a product. Often, the right decision is to not move forward with a project.

All innovation implementations don't end up with positive results. Why? That's why you have this question here about hurting your existing products because of innovations. Anyway, the best way to avoid that is to exactly know what your customers absolutely love about your product/service. Don't change that abruptly in the name of innovation and improvement. if it has to be removed because you're launching a better version, make sure there's some reliability in the new one for the customers because they have been loving it till now. Don't snatch it away. There's more to this topic, but if you take care of this ONE point, your innovation efforts will be received well.

Don't create new solutions addressing the same JTBD [job to be done] and Buyer Persona to avoid hurting your existing products. As long as you solve new problems for new segments, your existing products should be safe from cannibalization.

Para realmente innovar dentro de la organización, es importante que mantengamos una culta que premie y fomente la innovación, pero por sobre todo una estructura organizacional, ya que la persona a cargo será quien decide si las ideas son pertinentes o no, en base a investigaciones y herramientas varias, pero por sobre todo si las ideas se alienan tanto con la visión de la empresa, como los objetivos de esta. En otras palabras, debemos ser capaces de fomentar e identificar las oportunidades que estén alineadas con nuestra organización.

Acknowledge the importance of non-disruptive innovation for sustained growth. Recognize that economic growth and societal good can coexist. Strive for positive-sum thinking rather than relying solely on disruptive innovation. By following these steps, you can create win-win outcomes in the business world, appealing positively to consumers.

Ways to innovate without hurting existing products: New product brand - by creating a new proudct naming convention and brand it can create psychological distance between a successful existing product and a new, riskier one. So if the new product fails, it won't reflect on your cash cow. Also - if it's more to do with process and resources, setting up new discretes business units to drive the innovation, separate from the resources of the core product, will help to prevent resource leak and negative effect of the existing product set.