Comment communiquer les initiatives RSE aux parties prenantes dans les pays qui ne disposent pas d’un accès fiable à Internet ?

El internet no es el único medio de comunicación que se debe utilizar para comunicar la RS. La comunicación presencial y escrita directa a los grupos de interes, donde se permita interactuar con el exponente y la empresa, acercan de manera positiva los grupos de interés a las organizaciones. La comunicación presencial tiene la magia de generar confianza, acerca a las personas, genera interés y abre las posibilidades a la cooperación mutua para alcanzar los objetivos de RS.

Please don't make any cultural or regional assumptions. Ask people what they want and how they want the information to arrive. What languages do your employees speak - how many can understand additional languages? When translating, involve someone from that region because they can add cultural flavour or explanations to their translations, as all good translators do. Using AI here won't help you, in my experience.

In addressing CSR in areas with limited internet, I've found success through local engagement. For example, in a project promoting health, instead of digital campaigns, we used local radio and community meetings, sharing stories that resonate deeply with the audience's daily experiences. This approach not only overcame connectivity barriers but also strengthened community bonds, proving that impactful communication isn't about the channels we use, but about connecting heart-to-heart.

Mediante el uso de: 1) La radio con programas de difusión periódica teniendo claro el público objetivo. 2) Inducción social a las partes interesadas externas. 3) Visita guiada en el lugar de los hechos como mejor evidencia de lo ejecutado. 4) Talleres de participación ciudadana para concientizar a las partes interesadas. 5) Exposición de los actores directos como por ejemplo: los beneficiados, la autoridad competente y otras partes pertinentes que participaron en la ejecución directa del proyecto de RSE.

Social networks will identify those stakeholders who are most engaged, they know what they want, most of the times, but do not know how to engage. So, approach them directly, make them understand you are not just trying to do PR or sav face, you must help them interact with those companies who are genuinely interested on pursuing CSR and not social marketing and certainly not just comply with a gov's requisite.

In areas with limited internet access, CSR initiatives can be communicated through printed materials, community meetings, and local media outlets such as radio stations and newspapers. These offline methods effectively reach stakeholders in these regions.

Sarv shiksha abhiyan..... Samagra shiksha...... Inclusive education...... Aids campaign, TB Campaign is the best example which successfully implemented through Csr and by govt.

Internet connectivity is not available everywhere, and that’s important to be considered whenever communicating anything important. In some cases, internet may be available, but the audience may not be interested using the internet as is more culturally used to other communication tools. Communicating to an offline audience is nothing new, as that was the common sense in the past; however, the challenge is to effectively communicate the same message to a diverse audience using online and offline communication tools, permitting that all communication formats may have the same message. A big problem would be if the message is perceived differently, considering if an audience may eventually have access to both communication formats.

In regions lacking reliable internet access, effective communication of CSR initiatives requires a keen understanding of diverse audiences. A thorough stakeholder analysis is essential to identify key groups and discern their needs, values, and communication preferences. Overcoming cultural and linguistic barriers is crucial. For areas with limited online connectivity, utilizing local radio, TV, and print media becomes pivotal. Tailoring messages to resonate with specific communities and leveraging existing networks and influencers can enhance outreach.

Clearly articulate your company's CSR purpose, aligning it with its core values and mission. This purpose should reflect a commitment to social and environmental responsibility. Communicate this purpose effectively to employees, customers, and stakeholders to ensure everyone understands the company's dedication to CSR

Clear concise and communication with clarity of the language that your beneficiaries , recipients relate and understand your s key to success of the initiatives . IoT has became new age way to reach unreach however we have had great communication channels in part to ensure key confidential information reach the audience through physical mode- print media, create messengers and pass the message. Small small Initiatives like messenger didi , corner group meetings , creative ways of coading the program information and then disseminate to stakeholders can make it more relevant and build more resonance to make any initiative reaches to the stakeholders and the program more sustainable and successful

In regions lacking reliable internet access, CSR initiatives can be communicated through alternative means. Employ traditional communication channels like print media, community gatherings, or local radio broadcasts. Craft simple, visually engaging materials to convey achievements and challenges, emphasizing real-world impact. Foster partnerships with local leaders and influencers to disseminate information. Maintain a consistent narrative in alignment with business values and strategies. Prioritize transparency, steering clear of greenwashing. Emphasize local languages and cultural nuances to ensure resonance.

Transparency and consistency is always mandatory. It is unreal to expect that a CSR strategy will only have success stories. It is okay not to be perfect, and projects frequently have to be adjusted to new scenarios. However, it is of great importance to be consistent and transparent on any challenges that a CSR initiative my have. Important inputs on required adjustments need to have a clear and transparent communication to the involved stakeholders, and it has to be as early as possible.

This is vital. Be honest and upfront, don't lie or hide the less desirable outcomes - use them to form a better strategy going forward and engage more people to support it. The frontline should be thinking about CSR as much as living company values. But you don't want to make it a tick box exercise, so you need to paraphrase or reframe the objectives to align with the core strategy, values and priorities of your organisation. Make people feel they are contributing towards a bigger picture, rather than doing it all in silos.

CSR efforts will only be successful if relevant stakeholders are directly involved. It is not only the case of engaging and let stakeholders know that you are doing a CSR initiative, it is necessary to empower. Permitting that stakeholders get involved on joint CSR efforts increases not only the required engagement, but also builds trust. Joint efforts permits the development of best practices, allowing each organization to provide its best expertise to the CSR initiative.

To communicate CSR initiatives in areas with unreliable internet access, leverage alternative communication channels such as community meetings, local radio broadcasts, or printed materials. Prioritize simple, visual content to ensure comprehension. Establish partnerships with local leaders to facilitate in-person discussions, enhancing understanding and engagement. Tailor messages to align with local cultural nuances, emphasizing the positive impact on the community. Employ multilingual approaches if necessary. By incorporating these strategies, you can effectively engage and empower stakeholders, fostering a collaborative and inclusive atmosphere even in regions with limited online connectivity.

Get your colleagues involved! Send those emails out asking for volunteers or ideas. Get local actions set up where people can join in on their breaks. Put asks out for CSR champions so individuals feel they can gain experience/exposure by getting involved, as well as achieving the CSR objectives. I find empowering people can be as simple as saying "yes" when they suggest an event, volunteering opportunity, or environmental issue. Help your people to find the right colleagues in HSE, Comms, leadership etc to seek approval, sponsorship and support, but don't do it all for them. Give people the brief and guidance and see what they produce - I think you'll be amazed.

Desde la experiencia en gestión del cambio y transformación, es muy efectivo formar a personas claves que puedan multiplicar los mensajes y, sobre todo, interactuar con las audiencias para formar esa conciencia necesaria para estos temas de RSE. Es importante descentralizar la comunicación.

To be effective in countries without reliable internet access, utilizing stories and visuals becomes paramount. Rather than relying solely on digital platforms, consider leveraging traditional methods such as storytelling sessions, community gatherings, or printed materials like pamphlets and posters. By incorporating compelling narratives and visual aids such as photographs, infographics, and illustrations, you can effectively convey the impact and importance of CSR initiatives even in areas with limited internet connectivity. These tangible and engaging materials not only transcend digital barriers but also resonate more deeply with diverse audiences, fostering greater understanding and support for CSR efforts.

In my experience, story telling is the best way to communicate a CSR initiate: explaining which was the problem, what would be the solution, and whom was involved in the CSR initiate to build a solution. Story telling and an adequate visual communication is of great relevance, allowing the audience to understand the initiative that was implemented, and eventually become supporters of future similar efforts.

In regions with unreliable internet access, communicating CSR initiatives necessitates a strategic blend of stories and visuals. Abandoning a sole reliance on facts, incorporate human narratives and emotions that vividly portray the impact of CSR efforts. Employ images, videos, or infographics to captivate and simplify the message, ensuring accessibility to diverse audiences. This approach transcends digital barriers, appealing directly to the hearts and minds of stakeholders. By utilizing compelling narratives and visuals, companies can forge meaningful connections, even in areas lacking consistent internet connectivity, fostering understanding and garnering support for CSR endeavors.

Comunicar iniciativas de RSE en países donde el acceso a Internet es limitado o poco fiable puede representar un desafío, pero existen varias estrategias que se pueden emplear para llegar a las partes interesadas de manera efectiva: - Medios tradicionales - Material impreso - Eventos comunitarios - Alianzas con organizaciones locales - Redes sociales alternativas - Cine comunitario - Participación en eventos locales Al combinar estas estrategias, las empresas pueden comunicar sus iniciativas de RSE de manera efectiva a las partes interesadas en países donde el acceso a Internet es limitado o poco fiable. Es importante adaptar los mensajes y las tácticas de comunicación según las características y necesidades específicas de cada comunidad.

In regions with limited internet access, conveying CSR initiatives requires innovative approaches. Employ traditional communication channels such as print media, community gatherings, and local radio to reach stakeholders. Utilize local languages, culturally relevant visuals, and storytelling to enhance understanding. Establish partnerships with local leaders and organizations to amplify your message. Additionally, invest in community engagement initiatives to create a direct, personal impact. Adapting and learning in this context involves staying attuned to local customs, gathering feedback through accessible means, and continuously refining communication strategies to resonate effectively in areas with diverse communication landscapes.

In regions with limited internet access, it's important to adapt to their requirements. If you're writing for a global audience, then large video files or content with a significant amount of images isn't going to have an impact and will likely create frustration in your audience. Engage your frontline, hold focus groups with disengaged areas, ask your audiences what they want to see and then align this with business strategy. Ask them to get involved too. CSR belongs to the whole business, not just those with it in their titles. Make a plan and plan to change it. If you've got budget, make some low-cost identifiers for the community or network - badges, lanyards, stickers, pens, seeds and send them out to colleagues who get involved.

Get your employees involved in communicating your CSR initiatives. They are, in most cases, closer to the local communities and can share the information in an informal and influential way. Provide them with printed material that they can share at local community halls/religious buildings. Try and have these materials translated into the local languages as well, to ensure everyone understands the message and goal of the CSR initiative. Use local leaders/influencers in the community to also share the messages.

One thing that is important to consider is that a CSR initiative needs to be well communicated internally and externally, both to stakeholders and the overall public that may be of relevance. A broad communication, independently which communication tool, is necessary to be transparent on which CSR efforts were conducted, which organizations were involved, which were the outcomes, and what to expect for the future. Not communicating the finalization and results of a CSR initiate is a big mistake, as it may be understood that it may not have been finalized. Communicating correctly the expectations, the results, and the involved organizations is of great importance.

In regions lacking dependable internet access, disseminating CSR initiatives necessitates innovative approaches. Employ traditional communication channels such as local radio broadcasts, community meetings, and printed materials, ensuring accessibility for all. Foster partnerships with local influencers and leaders to amplify the message, embracing cultural nuances. Employ multilingual strategies and visuals to enhance comprehension, recognizing diverse linguistic backgrounds. Emphasize storytelling to convey impact vividly. In these contexts, prioritizing interpersonal connections and adapting communication methods to the local context are pivotal.

Without reliable internet access, a well defined communication strategy shall be deployed since the begining of any project, first of all it is important to use catchy names that could easily and frequently used by the targeted community. Also, relying on and making use of well established network of stakeholders to dessiminate the information could be very effective in reaching out to more audience. Partnership with State institution and non-governmental organization gives the company access to their audience and benefit from the access on alarger scale. But first and foremost a strong stakeholder engagement plan shall accompany any CSR initiative in the pre, while and post implementation phases.

Direct office physical adders or call landline number or mail in logistic method or you can post a letter to the office addres

Imagine there was a time when there was no Internet around the world, but the communication did take place for the desired interventions. The polio eradication campaign in India is one of the examples of it. People are the most important medium of communication. The only thing that we have to understand is to how to channelise them. A right product with an appropriate intent and narrative does not require any Internet people will talk about it and it will reach to the person at the last mile too.

Use traditional communication channels such as community meetings, local newspapers, radio broadcasts and posters in public places. Collaborate with local leaders, community organizations, and religious institutions to disseminate information effectively. Employ mobile outreach teams equipped with printed materials or portable projectors to reach remote areas. Implement toll-free hotline or SMS services for inquiries and feedback. Foster relationships with local influencers and opinion leaders to amplify the message.By leveraging diverse communication channels and engaging with local stakeholders directly, CSR initiatives can effectively reach communities with limited internet access, ensuring inclusive and impactful engagement.

Mapping out your stakeholders is the key, then selecting traditional media, local newspapers, billboards, radio broadcasts, open houses, roadshows and, of course, targeted distribution of your sustainability reports.

In the scenario of not having reliable internet access in a country, the best way of communicating CSR initiatives would be to have alignment of core business and CSR Initiative. With this, CSR communication become integral part of brand building. We have seen similar approach followed by many companies when CSR was not a buzz word a decade back. Pepsico’s water conservation efforts, P&G’s Shiksha Program, Nirma’s Women Empowerment Initiatives are some of such examples.

Alianzas socio gubernamentales; pese a la baja accesibilidad, es posible encontrar profesionales que prestan sus servicios en estas zonas, por ello gestionar alianzas en las que las propuestas lleguen desde organizaciones civiles o gubernamentales en los territorios, ayuda a dar cobertura a lo que las comunidades realmente necesitan.