Comment les créateurs peuvent-ils surmonter les défis liés aux algorithmes des médias sociaux ?

To be a decent creator, you at least need to be a mediocre consumer. Anyone who tells you they've 'cracked' the algorithm is lying. If your content tells a great story in an engaging way to the right people, it's a winner.

In my experience the best way to overcome ‘algorithm challenges’ is to always be on top of your stats, did that new format that you’ve posted twice gain you 10,000 followers, or was it the video you posted last month that initially didn’t perform? Stats are key.

Understanding the basics is the first step in overcoming social media algorithm challenges. It's like learning the rules of a game – once you know how it works, you can strategize accordingly. Familiarize yourself with the algorithms of each platform you use, such as Facebook, Instagram, Twitter, or TikTok. Learn how these algorithms prioritize content based on factors like relevance, engagement, and recency. Stay updated on any changes or updates to the algorithms and how they may impact your content's visibility. By understanding the basics of social media algorithms, you can adapt your content strategy to better navigate algorithm challenges and increase your chances of reaching your audience.

Content needs re-working between platforms. We re-share tonnes of client content on FB and Snap just optimised so they can benefit from the creator funds on there without creating from scratch.

Knowing your platform is crucial for overcoming social media algorithm challenges. Research and understand the specific algorithms used by platforms like Instagram, Facebook, Twitter, or YouTube. Familiarize yourself with best practices for each platform to tailor your content strategy effectively. By knowing your platform well, you can optimize your content to maximize reach and engagement despite algorithm changes.

Ein Beitrag kann auch mehrfach gepostet werden. Er sollte dann in unterschiedlichen Formaten dargestellt werden. Einmal z. B. als Video wo Dinge erklärt werden, beim nächsten mal kann der selbe Inhalt als Infografik veröffentlicht werden usw.

What works for your account and niche won't necessarily work for others since you'll have a different audience and proposition. Test and learn is the only way to really get to the good stuff.

Optimizing your content is key to overcoming social media algorithm challenges. It's like fine-tuning your car for peak performance – you want your content to be in top shape to navigate the algorithms effectively. Focus on creating high-quality, engaging content that resonates with your audience. Use relevant keywords, hashtags, and captions to make your content more discoverable. Encourage interactions such as likes, comments, and shares to signal to the algorithm that your content is valuable and worth promoting. Experiment with different formats, posting times, and strategies to see what works best for your audience. By continuously optimizing your content, you can improve its visibility and reach despite algorithmic hurdles.

When planning content, ask yourself what's in it for the audience. Why should your audience like it, comment it or share it? What value are you giving them with your post?

Asking questions is not only good for building your community, it is also a great way to learn more about your audience! What are their needs and what challenges are they facing. Can you learn something valuable and make your product or service meet the needs even better?

Nutze vor allem in Stories die Funktionen wie Umfragen (z. B. um die Probleme deiner Zielfgruppe zu erfassen) oder Like-Badget um mehr Interkation zu erhalten. Greife anschließend z. B. die Umfragen wieder auf, um zum Beispiel einen Beitrag zur Problemlösung zu erhalten.

Building your community is crucial for overcoming social media algorithm challenges. Foster connections by responding to comments and messages. Encourage user-generated content and collaborations to create engagement. Engage with other creators to expand your reach. By building a strong community, you create a supportive environment where your content can thrive despite algorithmic changes.

Diversifying your channels is essential for overcoming social media algorithm challenges. It's like spreading your investments across different stocks – you minimize risk and increase your chances of success. Explore various social media platforms beyond just one or two. This way, you're not entirely reliant on the algorithms of a single platform. Experiment with platforms like Instagram, TikTok, YouTube, or even niche-specific forums or groups. Tailor your content strategy to each platform's audience and algorithmic preferences. By diversifying your channels, you can reach a broader audience and mitigate the impact of algorithm changes on any single platform.

Adapting and learning are crucial for overcoming social media algorithm challenges. Stay informed about trends and algorithm updates. Experiment with new strategies and formats based on your analytics. By continuously adapting, you can stay resilient despite algorithm changes.

There are only a few ways to overcome the algorithm: - Make sure you're catering your content and content release to favor best practices on each platform. - Try new products within each platform to find new ways to engage in your audience. - If you notice something seems consistently off with your views and engagement, do a deep dive to see why your content isn't working. Aside from that, creators may deal with issues with the algorithm from time-to-time and it's important not to beat yourself up about it. Just as some TV stars have shows or movies that aren't hits with celebrities, even the biggest creators have to deal with these issues.

The first question you should always ask yourself is what question or problem you answering. Even if there are hundreds of creators speaking about a topic, creating a niche or finding a unique POV is worth engaging with. Set yourself apart by staying honest in your content & what you are trying to achieve with it. Believe and trust in the content you are creating and publishing, and your audience will find you.