Comment les stratèges de marque peuvent-ils rester motivés après un revers ?

If you already haven't, quickly take up a competitive sport. You will learn how to lose and get back the next day for the next game with a zeal to win.

Thomas Edison once said, “I have not failed. I've just found 10,000 ways that won't work.” And this wonderful reframe applies as much in brand strategy work as it does in other endeavours. If you see an event or events as a setback, then they are setbacks. If you see them as steps on a journey to the creation of work that is magical and worthy, then that’s what they’ll be. Edison was light (no pun intended) years ahead in his thinking here, tapping into a cognitive process that is effective in many areas, including therapies and behavioural science. We can all use principles like these and see setbacks for what they really are — opportunities to test and learn and improve, whether you’re doing that 1 time or 10,000 times.

I have found that there are critical messages in every setback. There are numerous mechanisms for getting in touch with these - me personally: running, meditation, journaling>. Ultimately finding a place of neutrality where you can see things more objectively and from a higher perspective allows me to see the more clear message that any setback is trying to tell me.

Tras un contratiempo, los estrategas de marca pueden preservar su motivación al reconocer y gestionar sus emociones. Practicar la autoconciencia emocional, identificando sentimientos como desafío y frustración, permite una comprensión más profunda. Establecer metas realistas y un plan de acción con pasos alcanzables brinda un sentido de dirección. Además, buscar apoyo y retroalimentación positiva contribuye a mantener la moral. Al abordar las emociones de manera constructiva, los estrategas pueden superar contratiempos y mantener su impulso hacia el éxito.

Frustration and disappointment are the 2 common emotions we battle with quite often as brand strategists. Without this awareness, you struggle with making informed decisions and renewing your focus on the branding process.

Estrategistas de marca podem se manter motivados após um revés refletindo sobre os aprendizados que a experiência proporcionou e mapeando um plano de ação para avançar. É fundamental manter uma mentalidade de crescimento, entendendo que os contratempos são parte do processo e oportunidades de inovação. Celebrar pequenas vitórias no caminho para a recuperação ajuda a manter o moral elevado. O apoio de uma rede de colegas também pode oferecer perspectivas novas e encorajamento. Além disso, manter-se focado na visão de longo prazo da marca pode reacender a paixão e o propósito no trabalho que realizam.

As a brand strategist, holistic feedback is probably the most critical measure of your success, however, it becomes the base for your future projects. That's why I prefer getting feedback from the client in most stages and then running pilots initially to learn from the results and then scale my strategy accordingly. Being in a dynamic field such as marketing and branding, change is the only constant and if you factor that in your strategy, you will be expecting all kinds of feedback to refine your craft.

Every feedback is an opportunity in disguise. It’s an opportunity to improve and get it right in the next iteration. Whether the project results in a setback or success, constructive feedback can help you answer the following questions - What did I learn from this project - How can I grow from here - What can I change so the impact is greater the next time.

En lugar de desanimarse, analizar las críticas constructivas ayuda a identificar áreas de mejora. Utilizar la retroalimentación para ajustar estrategias y perfeccionar enfoques fomenta el crecimiento profesional. Al ver los comentarios como guías valiosas, los estrategas pueden convertir desafíos en oportunidades de desarrollo, manteniendo así su motivación y evolucionando continuamente.

Analyze both positive and negative feedback with curiosity, not criticism. Each critique is a stepping stone, not a stumbling block.

As a strategist, your value lies in your ability to get to the bottom of things. Getting to first principles. A setback is usually anything but. Often times it is just the need to dig even deeper to get to the truth of any inquiry by focusing on having the right questions. The problem arises when strategists are full of answers, but not enough high quality questions.

It is conducive to see these setbacks as redirection. Setbacks push you to explore new perspectives which you wouldn't have otherwise. It's important to not resist this change: allow yourself to embrace it. It's easier to find a solution when you aren't overwhelmed by the problem.

Reframing is a POWERFUL tool. In fact is that not what we do as Strategists? It is all about identifying the most powerful, increasingly compelling - unique, creative and empowering way to SEE THINGS. And no this is not about fantasy or misdirection - but about finding deeper truths beyond the surface of a the thing. Setbacks are the same. On the surface they might feel like a failure of sorts but there is a higher truth - some of the best things that ever happened to me were a direct result of things I had labeled as disasters.

Strategists are problem solvers. We thrive on the breadth of work and information available to come up with future scenarios, so if one solution does not work, we need to be adamant and find alternative paths that click better. Some of the best ideas and plans come from roadblocks because you reach solutions you otherwise overlooked at first.

Al adoptar una perspectiva positiva, podemos ver los desafíos como oportunidades de crecimiento. Identificar lecciones aprendidas y ajustar estrategias según nuevas perspectivas permite superar obstáculos. La habilidad de ver los contratiempos como parte del proceso de mejora continuo fortalece la determinación y mantiene la motivación para alcanzar el éxito en la estrategia de marca.

A simple short-code I use at times like this is. REMEMBER WHO YOU ARE. It means to me that there is so much more to me and my story and everything I have experienced than this one setback or obstacle.

Después de un revés, los estrategas de marca pueden preservar su motivación al reconectar con su propósito. Reflexionar sobre los valores y la misión central refuerza el significado detrás de sus esfuerzos. Al recordar el impacto positivo que buscan lograr, encuentran una nueva inspiración. Esta reconexión con el propósito original les brinda una perspectiva renovada, permitiendo que los desafíos se transformen en oportunidades para avanzar hacia metas más significativas.

Here's where to find support and inspiration to stay motivated no matter what: - communities, - mentorship programs, - networking events, - online forums, - engage with like-minded people in your field.

Explorar casos de éxito en la industria y encontrar mentores inspiradores ofrece motivación adicional. Al compartir experiencias y conocimientos, los estrategas fortalecen su resiliencia y se revitalizan con nuevas ideas, construyendo así la determinación necesaria para superar cualquier desafío.

setbacks are really not anything. They exist only in our minds. It's like the old wedding advice to the worried bride - 'No one else will notice'. Things not going your way might be a signal to take a fresh and objective - and constructive look at how you are being - and a nudge for you to refocus and learn through experience - but all that shame, worry and judgement you add onto the situation is just 'noise' of being human and the old stories we tell ourselves. The sooner you remember this - the quicker you can use setbacks as stepping stones to progress

Remember: You did not come this far to only come this far! A set-back is a great learning! Every challenge you overcome brings you closer to your goals but also equips you with more knowledge and strength for the future.

Setbacks are a massive drain on our emotions. It's very important to re-charge n re-boot and nothing works better than a 'distraction'. This distraction is the reading few pages from the book bought 1 month back or going for a ride on the motorcycle or watch a good movie. Few among us hit the bottle or weed with the hope of coming out fresh but the hangover makes it equally bad. The point is to temporarily forget the setback. Having said it's very difficult due to the emotional nature. Temporary forgetfulness brought about by a DISTRACTION.

I recently read an old colleauge, Mike Powers, answer to this question and something lept right out at me. His sage advice struck home (check it out above and drop a like for him). As a strategist "no's" and other perceived setbacks will happen, it's inevitable. Often I have found myself mired in self pity and anxiety over my perception. Like Mr. Power stated above, that's in your head! What is seen is how you react. As a strategist, using the setback to pivot or re-evaluate how you approached the problem is the truely visable to those around you. Don't be affraid to challenge yourself to change becuase you won't change the minds around you until you know you can change yours.