The New Standard

A Brazilian court has ordered the worldwide removal of Adele's "Million Years Ago" due to plagiarism claims. Interestingly, this isn't the first time the song has faced accusations of plagiarism. The legal battle between Adele and Brazilian composer Toninho Geraes is far from over. With Geraes breaking down into tears last week at negotiations in Rio de Janeiro, emotions are running high. For the full story, follow the link below. #Adele #Brazil #CopyrightLaw #MusicCopyright #GlobalMusic #Streaming #PR #Marketing #LegalNews #MusicIndustry #MillionYearsAgo #Plagarism #PublicRelations #Communications #MusicNews

🌴 The Amazon Soy Moratorium, a voluntary agreement between soy traders and environmental organizations, has been a key tool in reducing deforestation in the Amazon rainforest. 🌳 🍃 It prohibits the purchase of soy grown on land deforested after 2008. However, recent discussions about potential changes or weakening of this agreement have sparked significant concern among environmental groups and consumers alike. This underscores the increasing scrutiny businesses face regarding their environmental impact in Brazil. 🇧🇷 Failing to address these concerns can lead to significant reputational damage and financial risks. For companies operating in Brazil, managing environmental risks is no longer a peripheral issue; it's a core business imperative. Here's why: Increased public awareness: Consumers are more informed and vocal about environmental issues than ever before. 🗣️ Regulatory changes: Environmental regulations are constantly evolving, creating potential compliance challenges. 🌍 Reputational damage: Negative publicity related to environmental practices can severely impact brand trust and sales. 📉 Proactive communication and transparent environmental practices are crucial for mitigating these risks. Businesses need to demonstrate a genuine commitment to sustainability and engage with stakeholders to build trust and protect their reputation. 🌏 🌏 #RiskManagement #Brazil #EnvironmentalRisk #CSR #CorporateSocialResponsibility #ReputationManagement #PR #Communications #Amazon #SoyMoratorium

We take a closer look at how Jeniffer Castro recently became an overnight celebrity in Brazil by refusing to change seats on her flight with GOL Linhas Aéreas. #marketing #socialmedia #viral #publicrelations #jeniffercastro #pr #brazil #aviation #avgeek

Find out why Brazilians are putting pistachios in everything from high-end cocktails to mortadella croquettes and even on pizza. Our latest blog post from Christopher Suttenfield explores why Brazilians have gone absolutely nuts for pistachios. #publicrelations #brazil #marketing #socialmediaagency #prfirm #pragency #pistachio #pistache #pr #brasil #latinamerica #southamerica #relacoespublicos 

We had a couple of very interesting meetings today involving an international Fintech platform and another with an AI company that harnesses big-data for growth acceleration. We're constantly impressed at how Brazilians are such fast adopters of technology. Our hot take on the landscape is this; if you make your tech accessible, affordable and as seamless as possible, the Brazilian market is yours for the taking. We're one of the world's most online countries, with about 80% of the population having access to mobile internet. Over the next five years, that's expected to reach 97% by 2029 (source: Statista). Over the coming years, the winners in this market are going to be those that design mobile-first apps that are resource-light and serve a real and tangible purpose for the consumer. Brazil is ready, are you?

Learn local insights from experts at The New Standard on how to take your brand further in Latin America with our webinar next week. In proud partnership with Santander UK. https://lnkd.in/dNft_uVT

Founder of Easy Taxi and casual misogynist Tallis Gomes is learning the hard way that not all publicity is good publicity. Read more about what happened recently and the subsequent fallout.

Our co-founder Christopher Suttenfield sat down recently for a chat with Dan Strongin and others on the TudoNaLinha.com.br podcast to talk about the importance of resilience in entrepreneurship. Listen (in Portuguese) here!

🚀 Take Your Brand to the Next Level in LATAM! 🌎 Are you ready to expand your business into one of the world’s most dynamic markets? With a population of over 650 million and a combined GDP of $6.57 trillion, Latin America offers immense growth opportunities. Join us for a FREE webinar on October 30, 2024, from 2pm - 3pm BST, in collaboration with Santander Navigator. We'll cover: ✅ How to choose the right channels for your strategy ✅ Measuring the success of your communication efforts ✅ The importance of feedback in shaping your brand’s future 📈 Don’t miss out—this session is perfect for UK businesses across food & drink, retail, life sciences, tech, and more! 👉 Register here: Santander Navigator Webinar #LATAM #BrandGrowth #BusinessExpansion #SantanderNavigator #Webinar #PublicRelations #Marketing  #Communications #TheNewStandard

Leveraging Experiential Marketing for Enhanced Public Relations and Brand Loyalty In today’s competitive market, creating memorable brand experiences through experiential marketing is more than just an innovative strategy; it's a necessity for deepening consumer engagement and enhancing brand loyalty. Why Experiential Marketing Matters: Deep Emotional Connections: Experiential marketing goes beyond traditional advertising by creating immersive experiences that resonate on a personal level. This approach fosters a deeper emotional connection with the brand, transforming consumers into brand advocates. Increased Brand Visibility: Through engaging and unique events, brands can capture the attention of both attendees and the wider public. These experiences often generate significant social media buzz and media coverage, amplifying the reach far beyond the event itself. Authentic Content Creation: Events provide a platform for authentic interactions that are eagerly shared by participants across their social networks. This user-generated content is not only authentic but also extends the lifecycle of the campaign in an organic way. Successful Experiential Marketing Campaigns: Coca-Cola’s “Share a Coke” campaign and Red Bull’s Stratos jump are prime examples of how brands have successfully used experiential marketing to create buzz and foster a strong emotional connection with their audiences. Challenges and Strategic Considerations: While experiential marketing offers numerous benefits, it comes with its set of challenges such as high costs and complex logistics. However, with strategic planning and execution, the rewards can far outweigh the risks. Brands must focus on creativity and seamless execution to craft experiences that truly resonate with their target audience. The Future of Experiential Marketing in PR: As we look forward, the integration of technologies like AR, VR, and AI into experiential marketing will only deepen the engagement by offering even more immersive and interactive experiences. This evolution will require PR professionals to continuously innovate and adapt their strategies to stay ahead. For professionals looking to enhance their brand’s PR strategy, understanding and implementing experiential marketing is crucial. It’s not just about creating an event but about creating an experience that embodies the brand and its values. Engage with Us: I invite you to share your thoughts on how experiential marketing has changed the landscape of public relations and customer engagement in your industry. What strategies have you found most effective? Join the discussion below! #ExperientialMarketing #PublicRelations #BrandLoyalty #MarketingStrategy #BrandExperience