Resonate

In this Resonate Spotlight, Vlad Opryshko, Head of Product & Marketing at Semrush, highlights how user research helped them launch a new feature for tagging and analyzing social media campaigns — already adopted by 20% of users! Semrush -  the largest suite of tools for marketing professionals is a prime example of how research-driven decisions fuel success in digital marketing and product innovation. 👇 #ResonateSpotlight #UserResearch #ProductInnovation #ProductManagement #UserValidation

In this Resonate Spotlight, Vlad Opryshko, Head of Product & Marketing at Semrush, highlights how user research helped them launch a new feature for tagging and analyzing social media campaigns — already adopted by 20% of users! Semrush -  the largest suite of tools for marketing professionals is a prime example of how research-driven decisions fuel success in digital marketing and product innovation. 👇 #ResonateSpotlight #UserResearch #ProductInnovation #ProductManagement #UserValidation

In our latest Resonate Spotlight💡, we spoke with Damir Matijevic, General Manager at Hilding Anders Croatia, the company behind Hespo and Perfecta Dreams. Damir Matijevic shared his thoughts on why investing in your brand and staying close to your customers through continuous research are key to long-term success. Nearly four years ago, we partnered with Damir and his team to redesign the HESPO online shop. By focusing on underserved user needs, we drove a nearly 3x increase in revenue — and the growth hasn’t stopped since. 📈 As part of Hilding Anders International AB Anders, the largest bed and mattress manufacturer in Europe and Asia, Hespo is proving that good sleep (and focus on user needs) makes all the difference. #ResonateSpotlight #Ecommerce #UserResearch #ProductDesign #Hespo #HildingAnders

How can retail create a complementary digital experience to guide purchases? Back in 2020, Hilding Anders Croatia approached us to completely rethink Hespo’s eCommerce platform and create a best-in-class shopping experience. The process began with a focus on understanding buyers and what they struggle with when buying a mattress or bed. By putting users first and leveraging extensive research, we created a premium online shopping experience that empowers customers to make informed decisions about their bedding and mattresses. The results? A modern, functional site that set a new benchmark, driving a sharp rise in conversions and sales which have continued on a strong upward trend. The Hespo site also goes beyond eCommerce, showcasing 30+ years of expertise and the legacy of a trusted leader in bedding and mattresses. Check out the full case study in the comments! #ProductThinking #Innovation #UserResearch #ProductDesign #HildingAnders #Hespo #eCommerce

How can retail create a complementary digital experience to guide purchases? Back in 2020, Hilding Anders Croatia approached us to completely rethink Hespo’s eCommerce platform and create a best-in-class shopping experience. The process began with a focus on understanding buyers and what they struggle with when buying a mattress or bed. By putting users first and leveraging extensive research, we created a premium online shopping experience that empowers customers to make informed decisions about their bedding and mattresses. The results? A modern, functional site that set a new benchmark, driving a sharp rise in conversions and sales which have continued on a strong upward trend. The Hespo site also goes beyond eCommerce, showcasing 30+ years of expertise and the legacy of a trusted leader in bedding and mattresses. Check out the full case study in the comments! #ProductThinking #Innovation #UserResearch #ProductDesign #HildingAnders #Hespo #eCommerce

🌟 In this edition of Resonate Spotlight, we spoke with Asdis Arna Gottskalksdottir, CEO of Aurbjörg - an Icelandic fintech company transforming how people manage their finances. Ásdís shared how user research reshaped their roadmap, aligning the team on what truly matters. The result? A housing loan monitoring feature that helps users save money by finding better refinancing options, while significantly enhancing user retention, engagement, and the product’s perceived value. A clear example of how research can lead to meaningful innovation. 🌟 #ResonateSpotlight #UserResearch #Fintech #CustomerInsights #Aurbjörg

It’s time for our new Resonate Spotlight with Patrick Glantz, COO of Gravito Ltd from Finland 🇫🇮 - a solution that enables businesses to collect the most valuable information about their website visitors and activate it instantly upon page load to personalize every interaction and improve targeting — all within a privacy-compliant framework! An important focus for Gravito Ltd was identifying their ideal buyer segments and finding the best way to resonate with each! Live one-on-one interviews provided insights into each segment’s specific needs and decision-making power, enabling a more effective sales approach. Don’t miss Patrick’s insights! #ResonateSpotlight #Gravito #UserResearch #CustomerInsights #PrivacyCompliance #VisitorIdentityResolution

How to innovate and enter a highly competitive market? When YAY Moments, Iceland’s leading eGift platform, aimed to expand into North America, they faced the challenge of entering a highly competitive market. While demand for eGifts was high, the competition was intense. To stand out, YAY needed to identify critical customer needs that competitors had overlooked. That’s where we came in. By partnering with YAY, Resonate helped them pinpoint these gaps and design a product that truly resonates with North American target customers. This strategic approach enabled YAY to break into a new market with an innovative product and a refined go-to-market strategy. #ProductThinking #Innovation #UXDesign #UIDesign

How do we translate the value of an AI/ML platform and its solutions into customers' language? Companies often struggle to create messaging that explains their offering and benefits in simple words that will resonate with their customers. This is especially true if the product is highly technical 🤓, and the communication must simultaneously address decision-makers and technical personas. This was precisely the request we received from our client, Aispire. With their platform and solutions, they are building the foundations for AI/ML-powered analytics in the world's most demanding industries, such as communication services 📡, smart manufacturing 🏭 and infrastructure 🚦. To create information architecture, overarching storytelling and every piece of messaging, we devised a series of discovery workshops with the team and a storytelling framework to explain the benefits and technology on a high level, as well as the technical details of the AI/ML pipelines paired with the geo-distributed analytical database. A clear process saved countless hours, keeping us from rabbit holes and endless iterations. Of course, the final output being a website, we also crafted a fresh yet enduring visual style ✨ and supporting illustrations. Read the entire case study https://lnkd.in/eZ4V_sHw #AI #ValueProposition #Storytelling #Design

#ThrowbackThursday to POV Budapest – the first edition of the design conference that our team attended last month! It was truly inspiring to hear leaders in the visual arts like Pentagram, Koto, Kurppa Hosk, Anna Kulachek sharing their professional journeys, discussing their innovative projects, and addressing the challenges they’ve faced along the way. We are very much looking forward to POV2025! #povbudapest #designconference