BORRN

7 incredible #founders. 250+ minutes of candid, inspiring conversations. Top 30% of #videopodcasts on Spotify. 1 unshakable vision: To share Europe’s greatest #startups stories. This year, we created a platform for founders to share how they’re navigating challenges, redefining industries, and building innovation hubs across Europe. From robotics to sustainability, from culture to AI, these stories reminded us why Europe is a unique, thriving ecosystem for startups. A big thank you to Alex Loizou, Anton Derlyatka, Valentina Cerolini, Jenny T., Minas Liarokapis, Andreas Konstantinou & Dimitrios Skaltsas for the honor of being our first guests 👏 And thank you for being part of this journey—whether you listened, shared, or found inspiration in the stories our #EUROPEBUILDS 🙏 What's better than a reflection video to wrap up those 3 months? In this video below, Mathilda Nathan and Niko Efstathiou, our co-hosts, reflect on the journey of EUROPE BUILDS and reveal our exciting goals for 2025—including a game-changing collaboration to amplify our mission 😲 Check it out and see you next year with even more inspiring stories🎄

Are you looking for a new #podcast? 🎧 Tune in to Europe Builds featuring our CEO and co-founder, Dimitrios Skaltsas, as he shares his founder story and gives more insight into his why and the mission of Intelligencia AI. #AI #lifesciences #entrepreneur

We really can’t believe we’re already at Ep.7 of #EUROPEBUILDS 🎙️🥳 This week, we explore innovation at the crossroads of technology and #lifesciences with Dimitrios Skaltsas, Co-Founder and CEO of Intelligencia AI. Intelligencia AI is tackling one of the biggest challenges in drug development: de-risking innovation. By combining AI, machine learning, and deep scientific expertise, Dimitris and his team aim to bring life-changing therapies to patients faster. In this episode, we cover: 🔹 Balancing innovation with regulation in a complex industry. 🔹 Releasing AI tools at the right moment for impact. 🔹 Building trust-based relationships to bridge the gap between risk and discovery. 😲 And, here’s an interesting fact: EUROPE BUILDS is in the top 30% of video podcasts on Spotify—thank you for all the support! 🎧 Watch or listen now on Spotify, Apple Podcasts, and BORRN’s YouTube Channel (links in the comments)

"Culture reflects leadership." Right before tomorrow's new episode drops, we’re revisiting one of the most powerful discussions on #EUROPEBUILDS with Andreas Konstantinou, founder of Rethink Culture. We explore why #companyculture starts with the CEO, why it’s not just an HR responsibility, and how culture can be both an art and a science. Want a quick glimpse before diving in? Check out our episode notes covering all the key insights 🔗bit.ly/4gETgT7 🎧 Episode 7 goes live tomorrow – don’t miss it!

🎙️ Ep.6 of #EUROPEBUILDS is live 🟢 This week, we’re dropping the episode a little later than usual—but it’s worth the wait. Well, we sat down with Andreas Konstantinou Founder of Rethink Culture to explore the art and science of #companyculture. From auditing culture to building environments where people thrive, Andreas shares why culture is a CEO’s responsibility, not just HR’s. We also dive into: ➡️ Key traits founders need to shape great cultures. ➡️ How to quantify and improve #workplace environments. ➡️ Lessons learned from Andreas’ journey as a #secondtimefounder. Listen now on Spotify, Apple Podcasts, or BORRN's YouTube channel. 🔗 Links in the comments

Branding Starts with the 4 P’s. To build a brand with impact, the 4 P’s of marketing— Price, Place, Promotion, Product—are essential. They aren’t buzzwords; they’re the bedrock of effective branding. And it all starts with the product. Without a product that stands out or adds value, all the brand design in the world won’t save you. 1. Price: The visual presentation of a brand has to match its price point. Luxury brands often use refined color schemes and classic typography to underscore exclusivity and justify premium prices, while budget brands rely on brighter colors and friendly fonts to signal affordability. 2. Place: Where the brand lives—online, in boutiques, department stores—impacts its look and feel. Your brand design should resonate in the environment where people will interact with it. Brand design must consider how and where customers will encounter it to ensure the experience feels cohesive and intentional. 3. Promotion: Marketing strategies give visuals direction. Consistency is essential—your brand identity should be recognizable and relevant across every touchpoint, from social media to packaging. Your brand’s promotional channels and strategy help dictate its personality and voice. 4. Product: The product defines the brand. Visual branding brings your product’s unique qualities to life—whether it’s luxury, reliability, or innovation. Designers need to translate the product’s value into visuals that clearly convey, “This is exactly what you’re looking for.” This is only a part of our piece on Why Brands Without Personality Fall Flat. Read the entire story ➡️ bit.ly/4fXDq5p

At La French Tech Athens' event this week, I had the opportunity to interview Dr. Luc JULIA, co-creator of Siri, and explore some critical questions about the skills we'll need to thrive in an AI-powered world, how are regions like the US and EU competing to lead the way in this technology revolution and AI's intersection with sustainability. 💡 My Key Takeaways 1️⃣ There’s no such thing as “Hollywood AI.” Instead of one all-powerful system, there are countless specialized AIs. 2️⃣ Mathematics is the education of the future. To understand and engage with AI effectively, we need strong mathematical foundations—it’s the key to demystifying how these systems truly work. 3️⃣ Europe vs. the US in AI development: • Europe excels in technical expertise and innovation. • The US, however, benefits from a massive market, greater funding, and a culture that embraces failure as part of progress. 4️⃣ AI and the environment: While AI requires significant processing power, which impacts the environment, raising awareness about this issue is the first step. By addressing it openly, we can develop sustainable solutions in the years to come. Guy Krief. BORRN

🚀 Experience is Everything We created BORRN so that founders won’t have to figure their journey out alone. We believe in the power of experienced advice, and we’ve built something unique: a closed network of industry-leading experts who have been through the trenches and know what it takes to build, grow, and scale. It's great to have you onboard Alex Loizou, Thaleia Misailidou, Antonis Ventouris, Maria Arvanitidou, Mike Polizos, Elisabeth Osmont d’Amilly, Alexandros (Alex) Nathan, Sanne Goslinga, Ellie Varna 🙏 Because sometimes, all it takes to overcome a challenge is a few hours of focused advice from someone who has seen it all before 🙌 Whether it’s scaling a team, refining a product strategy, or navigating complex funding rounds the right guidance at the right time can change the trajectory of a startup’s journey. Our experts are mentors, allies, and problem-solvers. Each brings a wealth of hands-on experience, from launching game-changing products to scaling businesses globally. And we’ve structured our support to be flexible: by the hour, by the day, or by the sprint. 💡 Curious about who’s in our network and how they can help? Take a look at our experts in the link below and see how their insights can drive a startup forward, bringing real expertise, when founders need it.

Did you hear Ep.5 of #EUROPEBUILDS yet? In this episode Minas Liarokapis unlocks the future of #robotics and AI in Europe and beyond 🎧 Want the highlights before diving in? We've got you covered: 🔗 bit.ly/3Znnh3Z 😊

🔴 Your Brand Is Forgettable Without Personality. No personality? No loyalty. No emotional connection. No edge. A brand without personality is like speaking in monotone—it doesn’t connect, doesn’t inspire, and definitely doesn’t last. In our latest piece, we’re breaking it down: ➡️ Why personality is your brand’s secret weapon. ➡️ How the 4 P’s (Product, Price, Place, Promotion) actually shape your brand’s DNA. ➡️ The essentials every startup needs to build a bold, memorable identity. Read this if you’re building a brand, rebranding, or just curious about what makes a great brand work (🔗 in comments)